Take a trip to New York and see the city from the air

If you need a reminder of how things have changed for working women in the past few decades, this quaint little guide for employers from the July 1943 edition of Transportation Magazine should do the trick. Male supervisors of women in the workforce during the Second World War were given 11 tips on “Getting More Efficiency out of Women”. It has great entertainment value and will make a fascinating talking point the next time your granny comes to tea.
1. Pick young married women. They usually have more of a sense of responsibility than their unmarried sisters: they’re less likely to be flirtatious, they need the work or they wouldn’t be doing it, and they still have the interest to work hard and to deal with the public efficiently.
2. When you use older women, try to get ones who have worked outside the home at some time in their lives. Older women who have never been in contact with the public have a hard time adapting themselves and are inclined to be cantankerous and fussy. It’s always well to impress upon older women the importance of friendliness and courtesy.
3. General experience indicates that “husky” girls — those who are just a little on the heavy side — are more even-tempered and efficient than their underweight sisters.
4. Retain a doctor to give each woman you hire a special physical examination. This step not only protects the property against the possibility of a lawsuit, but reveals whether the employee-to-be has any female weaknesses that would make her mentally or physically unfit for the job.
5. Stress at the outset the importance of time — the fact that a minute or two lost here and there makes serious inroads on schedules. Until this point is made, service is likely to be slowed up.
6. Give the female employee a definite day-long schedule of duties so that she will keep busy without bothering the management for instructions every few minutes. Numerous properties say that women make excellent workers when they have their jobs cut out for them, but that they lack initiative in finding work for themselves.
7. Whenever possible, let the employee change from one job to another at some time during the day. Women are inclined to be less nervous and happier with change.
8. Give every girl an adequate number of rest periods during the day. You have to make some allowance for feminine psychology. A girl has more confidence and is more efficient if she can keep her hair tidied, apply fresh lipstick and wash her hands several times a day.
9. Be tactful when issuing instructions or in making criticisms. Women are often sensitive; they can’t shrug off harsh words the way men do. Never ridicule a woman — it breaks her spirit and cuts off her efficiency.
10. Be considerate about using strong language around women. Even though a girl’s husband or father may swear vociferously, she’ll grow to dislike a place of business where she hears too much of this.
11. Get enough size variety in operators’ uniforms, so that each girl can have a proper fit. This point can’t be stressed too much in keeping women happy.
Follow our three athletes' progress in their preparations for the London Triathlon, and pick up training tips and more
Enjoy screenings of all the classic films you love, plus take advantage of two-for-one tickets
We explore leisure activities that are safe and suitable for all of the family
Times Online's new TV show helps you make the right decisions for your pet
Read our exclusive 100 Years of Fleming and Bond interactive timeline, packed with original Times articles and reviews
The latest travel news plus the best hotels and gadgets for business travellers
Shortcuts to help you find sections and articles

50% off top restaurants, book your business lunches now


Have your CV reviewed for free by experts
Sign up here for your personalised Times Online job alert email
£129,500
Bentley Edinburgh
£79,850
Mercedes-Benz of Northampton
£26,995
Unit 1, Woodfield Business Unit, Kidderminster Road, Ombersley, Worcester.
Great car insurance deals online
90k + Bonus + Options
Confidential
London
£23,716 +
Highways Agency
National
£
£43,405 - £48,228 pa
Notting Hill Housing
London
£30,000 base, £100,000 OTE
Riches Consulting
London/South
Live in One of London's Most Vibrant Areas
From £249,950
Beautiful Gardens w/ stunning Thames Views
Studios £33K, 1 Beds £60K, 2 beds £79K
Mortgages, bank acc & money transfers to help you buy abroad
Explore mystical Jordan
From £1030 for 7nts 4*
to USA's Most Cosmopolitan City; San Francisco!
£POA
Book Now for Winter 08/09 and Get 10% off!
Great travel insurance deals online
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times. Search globrix.com to buy or rent UK property. Visit our classified services and find jobs, used cars, property or holidays. Use our dating service, read our births, marriages and deaths announcements, or place your advertisement.
Copyright 2008 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
All very good advice. Maybe a few employers these days should take note of it.
Paul Martin, Southampton, UK
Now that we're all much more likely to have a female boss this just needs bringing up to date. I wouldn't scoff at it.
9 is still spot on, 4 makes total sense and there is a lot in 8,10 and 11 which still applies. 3 is just bizarre - on what evidence? And what if it's true?
Dave, Slough,
Gosh: can't believe you guys a) generalise between married and single women like that and b) believe that PEOPLE should still be treated like that. What an insult to the intellect!
If you treat people like children, you get childish behaviour. If you treat them like adults, you get responsibility.
Sara, Cape Town,
Points 8 and 11 are still true - and there's nothing wrong with either of them - and some of the other points are true of some men I know!!! Today's workforce - men AND women - could benefit if today's employers kept some of the above points in mind - namely 7 and 9.
Laura, Antrim,
If you are being perfectly true then this is still 100% true today and always will be.
Peter Pon, Strone, UK
As a trainer, I agree with the prescription. Though the prescription is as old as 1943, still it is true. married women are work oriented. Girls little flirtatious
Dr.G Balakrishnan PhD.(Law0(professor emeritus), Bangalore (India), India
If you remove all gender words and just put in 'people' or 'persons' than this list could still be usefull!
The workforce now seems to need a firm hand and direction, wether it's male or female makes no difference anymore.
Treor, Sheffield,