Carly Chynoweth
2 for 1 tickets to Singin' In The Rain, this coming Monday. Book now

Each week Career will look at one of the six leadership styles identified by researchers from Hay Group. We begin today with directiveness, originally known as coerciveness but later rebranded because of the word’s negative connotations: “There are times when it’s good to be directive,” says Chris Watkin, the consultancy’s director of talent.
Defining characteristics. Leaders using the directive style tell their employees what to do then expect them to do it; they keep a close eye on what people are up to; and they tend to criticise people for getting things wrong rather than praise them for getting things right. “It’s usually someone who is task-focused rather than focused on the bigger picture,” Watkin says.
Here’s one we prepared earlier. Sir Alan Sugar frequently uses a directive style on television. “He is very clear about what he wants and expects, which is the good side of the style.” Gordon Brown, once described as operating with “Stalinist ruthlessness”, can also display directiveness.
It’s useful when... organisations are going through a crisis, a period of turmoil or significant change, such as that recently faced by Northern Rock. Where there’s upset and uncertainty, directive leadership which takes control, pulls people together and gets them working productively has much to offer. It can also be appropriate when leading a new team that doesn’t know how to do a particular job but is expected to deliver the goods quickly. “When speed of action is at the fore you need someone to take charge and say ‘this is what we need to do, so let’s do it’,” Watkin says.
Does more harm than good when... it is the dominant style used by a manager. “It’s a bit like a sand wedge in golf – you want to get it out only occasionally and for very specific situations,” Watkin says. Staff subject to too much directiveness can react with passive resistance, rebelliousness or even by sabotaging property or organisational goals. Watkin cites research into unhappy, demotivating environments that found that some 80 per cent of managers leading such workplaces used the directive style as their sole leadership technique.
The bureaucratic, imagination-stifling nature of the style also means that it’s inappropriate in situations where staff need to be creative or innovative; it’s also ineffective when dealing with complex tasks.
Mix and match. The style is often accompanied by visionary and participative leadership. “With good leaders you will see directiveness when appropriate but you will see other styles at the same time.”
What to avoid when working for a directive leader. Don’t criticise his or her style and don’t get off on the wrong foot by suggesting different ways to do things – directive leaders are looking for your compliance, not your ideas.
How to impress a directive leader. Many directive leaders are uncomfortable delegating tasks because they don’t trust others to get things right, so start by proving that you can do exactly what is asked of you. Keep them in the loop throughout the process; double-check that you are delivering what they want, when they want it and in the right format – think of it as micro-managing up. Once you have earned their trust you might have a little more freedom to do things your way, although the chances are that your boss will still be setting the tasks. “Show that you have heard what’s important to them and they might leave you to get on and do it your way,” Watkin says.
Next: the authoritative or visionary style.
Enjoy screenings of all the classic films you love, plus take advantage of two-for-one tickets
Have you ever dreamed of owning your own racehorse or a beautiful painting?
Enjoy comfort, safety, space and great design. Plus enter our great competition
Times Online's new TV show helps you make the right decisions for your pet
Are you California dreaming? Explore the wonders of the Golden State. Also enter our fantastic competition
Do you have what it takes to be a Times photographer?
Your brain is capable of more than you might think...
Find out to make the most of your money with our wealth management guides
Need help with your property? We have an entire how to guide - buying, selling, letting, moving, to help you
We are seeking entries for the inaugural Sunday Times Best Green Companies Awards
Enjoy some wonderful inspiring wildlife moments
An interactive preview of the brand new For Your Eyes Only exhibition

Love Sudoku? Play our brand new interactive game: with added functionality and daily prizes

Are you irritable when you return from work? Drained of emotion? You could be suffering from boreout
Prepare for some shock and awe, petrol lovers. Despite the greens trying to wipe it out, the car is about to offer us the most exciting year ever
We've trawled the brochures and websites to find this summer’s best holidays for every taste and budget

Have your CV reviewed for free by experts
Search Business Schools for MBA providers
Sign up here for your personalised Times Online job alert email
2007/07
£57,500
South East England
2007/07
£40,995
South East England
2006/06
£41,995
South East England
Great car insurance deals online
£40-55k+benefits+uncapped commission
Morgan Keating
South East
Up to £30,000
GLE
London
£
c£75,000 + executive benefits
Morgan Keating
London and South
Unpaid with travel expenses
Network Rail
Globrix, the property search engine
Visit Times Online Property for homes for sale or rent
Residential development site with planning permission
£1,500,000
Mortgages, bank accounts & money transfers to help you buy abroad
Dinarobin Hotel Golf & Spa 7 nights
From £1830 per person – saving £530.
Walking & multi-activity holidays in Cauterets. Stylish self-catering apartments.
From 350€ for 7 nights.
SAVE 25% on Sandals Luxury Resorts
Great travel insurance deals online
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times. Search globrix.com to buy or rent UK property.
© Copyright 2008 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
Directive management styles are destructive when the business is to serve people. The employee is put in the position of not being trusted by the management team while being harshley treated.
The employees are expected to treat the customers kindly, in a trusting manner in a collaborative way. This does not work.
Fred Held, Palos Verdes Estates, USA