Alexandra Frean, Education Editor
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For years they have gradually gone the same way as chalk boards, caning and turkey twizzlers, dwindling out of schools and into the history books. Now blazers are back.
Growing numbers of schools are replacing sweatshirts with the more traditional garb, in response to a demand from pupils to look and feel smarter.
Sales figures from one of Britain’s largest school uniform suppliers show that demand for blazers rose by a third in the last year. Suppliers of more upmarket school garments report a similar surge.
Last week the Conservative Party called for “strict school uniform policies, with blazer, shirt and tie” to improve both discipline and school standards.
Anthony Buckland, marketing director at the school uniform supplier Price & Buckland, which supplies to 2,000 schools, said that there was a widespread retreat from sweatshirt-based uniforms. “What has really struck us, is that the demand for change is coming from the pupils themselves,” he said.
“Pupils and their parents are increasingly aware of the importance of the school image and teachers say it helps improve discipline by making the children take pride in their appearance and in their school.”
Many schools have changed traditional blazer design to suit changing fashions, adding a coloured trim or piping around the edge of the lapels.
Mr Buckland said that a change in the way blazers were made may also be behind the rise in sales. New fabrics meant that blazers could be low in price (prices start at £29), machine-washable and “virtually bullet-proof”.
The popularity of the blazer is growing at the other end of the market, too. Barnard Bunting, the managing director of Perry’s Uniform, which supplies uniforms for independent schools, said that woollen blazers were the biggest growth area for his company.
Perry’s blazers are 90 per cent wool, have to be dry-cleaned and start at £69. They are most definitely not the sort of garment you would want to use as a goal post in the playground, Mr Bunting said.
Independent schools increasingly viewed uniforms as a key marketing tool, to help to attract parents and pupils in an increasingly competitive marketplace. “A blazer can create a very strong brand image for the school,” Mr Bunting said.
Joyce Daly, the vice-chairwoman of the Schoolwear Association, which represents manufacturers and suppliers, said: “Research we commissioned earlier this year with Oxford Brookes showed that pupils enjoy the sense of pride they get from wearing a smart uniform and the smarter the better.”
Carol Jones, head of Fulham Cross School, a girls’ state secondary in West London, said that results had improved since a blazer was introduced as part of the uniform. The blazer – which is black with a pink trim and a matching logo designed by the children – was chosen by the school council in consultation with all pupils. “As soon as I arrived at the school, the girls came to me and said they wanted a smart new uniform. They said the old one – a black and red sweatshirt – made them feel scruffy and felt too much like a primary school uniform,” Ms Jones said.
“They feel an incredible sense of pride in the new uniform – they are walking taller and it has helped raise school standards by making them feel that this is a successful school.”
Ms Jones said that since the school started to phase in the new uniform, GCSE passes had jumped from 42 per cent to 53 per cent. Hiba El-Chikhe, 15, a member of the school council at Fulham Cross, said: “We all really loved the idea of having a blazer. We felt that if we were dressed smarter, then we would work harder. If you feel more confident in yourself, that reflects in your behaviour.”
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Blazers show an identity for each school.They help bond pupils togeather and encourage a pride in the school. Blazers are smarter than jumpers or fleeces, are able to carry valuables, and show the difference between primary and high schools. Whilst on trips or other events blazers help to show the school in a good light.
Georgia, kent,
i feel that some ordinary school blazers are highly imprctical as they are relatively heavy and are not made out of very comfortable materials. despite this i think that in the winter they act as good insulators and have many pockets for various things such as a dedicated pocket for your mobile phone and inside zipped pockets for keys, money and bus passes .etc. i also think that it is an excellent idea for the pupils ideas to influence the design of their blazers.
Joseph, Margate, kent,
I am a pupil and i wear a blazer myself and i like them . There is a big diffrence in school uniform cost than to non school uniform as you would want all the top brands and look cool. But also some people will think the are all hard and take the mick at of some one just because they havent got a mckenzie track suit . If you think about it if some mud went on your school uniform it wouldn't matter but if it went on your new white addidas tracksuit you would be anoyed . But the most important is the saftey and that you can put stuff in it
jakeypoos, kent,
I think that blazers are good, because they look smart although somtimes there not always that comfy, but they have lots of pockets that you can put your things in, there quite warm for the winter and they make you feel smater than you felt at your primary school and i think that a blazer should be kept at all secondry schools throughout the country and it stops compitions of whose wearing what.
so keep blazers........
: )
jas, kent,
I am actually a pupil myself and I wear a blazer. This article is great because it always sticks to the point and the point is that school uniform is on the rise. It also great the way that the writer has included alot of peopleâs opinions, it is also good that the writer has made sure the opinions are positive about school uniform and the change to blazers. I also think that it is great the way that the writer has also included alot of rhetorical techniques like the way the writer has included alot of experts/statistics like the rise for the demand for blazers. This is also a great article because the way it is written and the way that it wants you to look forward to going to a secondary school and it really makes you want to wear a blazer as part of school uniform like it made me want to wear a blazer. So it is a very encouraging and positive article about school uniform.
Douglas, Kent, England
I think blazers should be worn; there smart, efficient and very hard wearing. They also play a role in the safety of the school, with out blazers people (not from that school) could walk in and not be noticed because other uniform is easy to get your hands on. I also think that students should be proud of their blazers because it makes us look more mature, grown up and responsible. So bring blazers back!
Daniel, kent,
i think that having a blazer is a good thing because when you leave your junior school you don't want to have to put a scruffy jumper, polo shirt and fleece back on. A blazer also makes you look and feel smarter. When you wear a blazer you feel proud and part of a safe comunity.
p.s hi mrs Weale and all of 8h :)
xXx-mhari-xXx, kent, england
I think that blazers are an important part of school uniform. Even though they can be uncomfortable sometimes and make you hot in the summer, they make you look smart and are quite handy with all the pockets for mobile phones etc... Blazers give an identity to the school as all blazers are different (colour, badge), I think a blazer finishes off a school uniform, they make the uniform look smart and I think they should be worn when you start secondary school.
jodie, kent,
i think that blazers are a good thing becuase they help with smartness,formalness and safetyness and make pupils more responsible and grown up.they also help you be identified better and this is why they improve safety. they are also quite warm in winter but not to hot in summer
ellis, kent, england
I think blazers are a good idea because they make your school look smarter, if we didnât have blazers then most schools secondary and primary would look the same. Although sometimes a blazer can be uncomfortable at first you get used to them after a few weeks. As well as looking smart you can carry phones and things you need throughout the day in you blazer pockets instead of needing an extra bag.
Lucy, Kent,
I think blazers are very smart, intelligent and certainly mature. Having people want to wear blazers is a very nice thing to say and I would have agreed with them. When I started secondary school I was looking forward to wearing a blazer but as soon as it got warmer I wanted to take it off, but we werenât allowed until the summer uniform started. This put me off slightly. Blazers keep you warm which is also a very good point.
Lauren, Kent,
i think that blazer are very good thing that has been brought into many schools it is very much preferred by pupils and parents instead of sweatshirts, blazers also are better than sweatshirts as there warmer more hard wearing and at a reasonable price i myself would also prefer blazers like the girls in the picture. also the people above don't be racist its cruel. you wouldn't like it if someone was being horrible to you. p.s hi mrs weale
Harvey, kent,
i think blazers are a vital part of school uniform. i think they are part of the schools identity. they bring the school together and unite it.
george, kent,
I know that i am not alone when I say that most pupils would take more pride in their uniform if they got to design it themselves. then we would look smart (because we are all wearing he same thing) and we would be wearing something that we like and that is fashionable. i dont dislike my uniform but i am sure that many peaple do. my blazer is very durible and has many pockets to put things in like a pocket just for your mobile phone and pockets on the inside.
P.S hello Mrs Weale, Scott and George
keir, margate, england
blazers are a good thing that makes the school look better and smarter. most blazers are un~comfortable but after a while you get used to it, when i first realised i had to wear a blazer it was a change because i was used to jumpers and fleeces. i was excited about having to wear them because it makes me feel more grown up and mature. but now i just think that they are: sometimes uncomfortable, makes the school look better, warm, makes the children feel more mature and grown up ready to tackle life and what lies infront of you. blazers what i think are good bring them back!!!!!!!!!!!!
Natalie, Kent,
i think that blazers ae good in schools, make the school look better, makes me feel more mature because it feels like i am growing up. the blazers on the girls are ott (over the top), and it is a bit racist. blazers should be in secondary schools because when i went to a secondary school that has blazers it made me feel grown up and ready to tackle life and what lies in store. they are very hot in the summer but they keep us warm in the winter, they are good because they have lots of pockets that can hold lots of stuff in them. I AM GLAD TO BRING THE BLAZERS BACK!!!!!!!!!!!!!!
Natalie, Kent,
I think that it is good that they chose to have blazers because we also have to wear blazers and it is good to look smart. If the pink trim was a baby pink trim then it would not be so bad but it is too over the top to also have the jumpers trimmed in that colour. When you are wearing blazers it can be really hot in the summer though so I wouldn't like to wear it for all year round.
Clara, Kent,
Blazers are good I think it is useful to have all the pockets to put my phone in and also the people above are kinda racist.
BooHoo them. I also think that the pink strips on the uniform above are kinda tacky
Danielle , Kent, -
Uniforms do not stop school fashion parades - the length of the skirt/tie, which shop the thing is bought from...it all speaks volumes to students and makes life fairly miserable for those of us who didn't conform (i.e. who actually conformed to the school ideal for uniform).
On the other hand, if a uniform looks good then it is likely that pupils will take pride in it - the hideous bottle-green of my old school was most off-putting.
Uniform doesn't necessarily increase pride in the school or eliminate prejudices. The least prejudiced place I went to before university was the 'drop-out' college where there were no uniforms, yet people weren't so concerned with what they wore. It's the attitude, not the uniform that needs changing.
Meg, Pembs,
All foreign immigrants apart from one white girl - that just about says it all!! And yes, blazers and all uniforms, are a good idea because they give pupils a sense of pride in their school and themselves. I wore uniform (and we had to wear a beret) all my school life and am glad that I did so, because once you leave school you can just dress in whatever you like and enjoy that freedom too, but at the right time in your life.
wendy, Alicante, Spain
As we have political correctness thrust upon us day in day out, I was surprised to see the composition of a photograph in a British School where The Times are depicting 3 Asian girls (one Muslim), one black girl, and the only white girl has her face cut in half? Hardly representative surely? The same comment applies to the photograph regarding Independent schools just depicting 3 white girls. Get it right journalists if you are trying to show a fair representation of the country as a whole.
Uniforms are good because they stop fashion parades at schools so are a good leveller for all. Religious modifications should not be made in my view, I concur with the French, no religious symbols in schools whatsoever.
L Evans, London,
My secondary school may have been a bleak comprehensive, but we had some pride in our uniforms - blazer included. We knew what the standards were, the fact that we would be inspected fregularly, and that there would be consequences if we didn't conform to the letter and maintain the expected smartness. So we turned up with clean white blouses, properly tied ties (not short, stubby things worn with the top buton unfastened), pressed blazers, skirts and socks of the prescribed length and proper black lace-up shoes. No-one was in any doubt about which school we belonged to, we looked the part and that facilitated discipline both in and out of school.
John Kaye, Rotherham, GB
A good thing that the pupils are regaining their pride, perhaps it could be extended to government offices, the efficiency might increase
Mike, paphos, cyprus
Good idea! These kids look great. The uniform rules could be drawn up to include acceptable modifications for Muslim girls to avoid any unnecessary and divisive court cases over veils and hijabs.
The outfit of expensive trainers and sportswear most children wear to school has become a uniform in itself.
Perhaps less well-off families could be offered subsidies or vouchers for school uniforms.
Eursoc, London, England