David Langton
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THE price of dining as a couple in one of the capital’s top restaurants has broken through the £100 barrier for a standard menu.
To have dinner in a Michelin one-star restaurant in London, without service or wine, costs an average of £105.50. That compares with New York at £89.66 and Paris at £88.70.
The cost analysis, conducted by The Sunday Times and endorsed as a fair comparison by the creators of Harden’s restaurant guide, has stirred criticism that British restaurants are catering excessively for those with an expense account.
According to Elizabeth Carter, editor of the Which? Good Food Guide, unwary diners are at risk of nasty surprises. In the space of the past fortnight she has been charged £22 for a single portion of in-season mackerel and £50 for some truffle shavings on a bowl of pasta.
The one-star Michelin restaurants sampled in London were: the River Cafe, co-owned by Rose Gray and Ruth Rogers, where a main course of lamb costs £27; Tom Aikens’s eponymous restaurant in Chelsea, with a set price of £65; Gordon Ramsay’s Maze, where foie gras costs £14; and Chez Bruce in south London, which costs £47.50 a head for the four-course set-price menu.
The average cost of a meal for two was £105.50. The cheapest bottle of wine came out at £16 and service is 12.5%, pushing the total price of a meal for two to £134.36.
With such prices it may not be surprising that, according to the Zagat Survey of restaurants, Londoners eat out less frequently than in more reasonably priced cities: 2½ times per week, compared with 2.9 for Parisians and 3.3 for New Yorkers. Tokyo dwellers eat out every other day.
Among the 16 most expensive restaurants in London, the average cost of a meal has risen by 6.1% over the past year, far beyond the rate of inflation. The price has risen by 47.9% since 2000.
Anthony Demetre, chef and co-owner of Arbutus in Soho, also a Michelin one-star restaurant, where a similar meal costs £33.80, said that high prices made his “blood boil”.
“I think London is a huge rip-off. What’s so surprising is that Londoners fall for it. Even I, a huge foodie who has been in the restaurant business for 25 years, am loath to spend £100-£150 just for a meal,” he said.
“Some restaurants justify their prices by blaming increasing rents and food costs going up, but I think that’s a smokescreen. There’s too much added snob value with chefs who wouldn’t dream of putting cheap cuts on the menu. At Arbutus our ethos is to resurrect all the forgotten pieces of meat we remember from childhood.”
AA Gill, the Sunday Times restaurant critic, said the London restaurant scene was no longer about food. “The London scene is more about fashion, there’s a lot more snobbery involved, it is more to do with how difficult it can be to get a table,” he said.
“In London there are a lot of people who have disposable incomes, [but] more important than that, there are an enormous number of people who eat out that don’t pick up the bill. When I eat I notice most people around me, including myself, are not paying for their dinner.”
In New York, Richard Coraine, chief of operations at Gramercy Tavern, just off Broad-way, said the rise of the celebrity chef had inflated prices in Britain. “For us, and most places in New York, we have never been chef-personality driven, we have always been chef-cook driven. For us you never have to wonder if the chef is in the kitchen, he’s always in the kitchen,” he said.
“When you charge £100 for a meal the margin for error has to be zero.” He also warned of the dangers of becoming reliant on customers with expense accounts: “When the market goes down, your customers will start to disappear and you’ll be left with an empty restaurant.”
Ossie Gray, manager at the River Cafe, defended his prices: “The restaurant-going public are ultimately the judges and our customers clearly approve. Our prices reflect the quality of ingredients that go into our food.”
Bruce Poole, chef and co-founder of Chez Bruce, said: “Our justifications for the prices are obvious – the rents here are horrendous, staff costs are high, our ingredients are expensive. I’m comfortable charging what we charge. If I didn’t we’d never make any money.” A spokesman for Tom Aikens admitted that most of its clientele were entertaining for business. He added: “When there are dips and dives in the market, the top end restaurants suffer a down-turn. It can be a tough business.”
Tim Zagat, co-founder of the Zagat Survey, said: “I suspect as soon as a recession bites you’ll be seeing prices drop.”
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London is the worst place to eat in Europe, whatever some rich foodies from London say, the capital lacks a food culture, because food culture was born in countries were the food was developed from the poor up and not from the rich down , in the UK the only ones who can afford eating out in a good restaurant (a restaurant that in any other southern European capital would be consider standard by the way) are the rich.The rest , we'll always have Pizza Express and their overpriced tiramisu!
Anne, london,
My wife and I are returning to London in a week - we have gone annually for years. We have dined from La Tante Claire to Caprice to Gordon Ramsey at Claridges to The Ivy. Not this time. Obviously our dollar sucks and that's a US problem but I agree totally with this article. There are still plenty of good, affordable, places to eat with value for the dollar/sterling and the high end places have gotten ridiculously over-priced and pretentiously over-blown.
tom , Atlanta, USA
Well having eaten in Gramercy Tavern i find it very very very amusing that he being Richard Coraine, should be questioning the pricing policy of London Restaurants, i personaly question his restaurant, because i had an awful meal there in the summer, and how that place has a Michelin Star is beyond me IMO.
paul, london, England
First, sterling's Purchasing Power Parity equation should show that a pound isn't really worth US$2.07 but is probably worth about US$1 in what it buys; so prices aren't as bad as they seem. Also, the myriad wealthy, minor royal, non working trustafarian, taxpayer/charity funded quango-ites or corporate expensers who never pay are more concerned with a restaurant's "scene" than price; and in this AA Gill is right. If the restaurant trade learned to drop prices in a recession then making hay now would be less egregious. But they don't. They just go out of business taking their silo with them when leaner times come. BTW, Tokyo salarymen also "expense" entertainment, so in a way, all the aforementioned freeloaders are using the same method to afford the otherwise unaffordable. Same reason no one in Business Class buys their own airfare despite looking smug flying it. They'd go white at the gills if they had to pay themselves
Croesus, Hong Kong,
JIm Briggs - Just because American waiting staff are paid diddly-squat and rely heavily on tips doesn't mean that the same is true in the UK - Get the comparison right - 12.5 % is just fine and not "far too low". Get over yourself.
Susie, London, UK
Please get the comparison correct
New York restaurant prices exclude tax - add 8% and service in New York is usually 20% - 16% is the minimum. Your 12.5% is far too low.
Jim Briggs, NEW YORK, USA
Prices in France are net . Barely enough to swallow the bill anaway.
nce are net, Paris, France
I'd slit my wrists before I'd pay those prices. No chick is worth it. Us loners need to stick together.
Andrew Milner, Karuizawa, Japan Alps