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Pubs are pushing customers towards unsafe drinking by supersizing their wine glasses, doctors say.
The Royal College of Physicians (RCP) has accused the pub industry of “irresponsibly” fooling people into drinking more. The vast majority of establishments no longer sell wine in 125ml glasses - once regarded as the standard.
Drinkers who order a “standard” glass of wine will be sold a 175ml glass in three out of four pubs and bars, according to a survey by The Publican, a trade magazine. And 14 per cent of pubs sell wine in 250ml glasses - equivalent to a third of a bottle without standing up to go to the bar again.
The same trend is emerging in the serving of spirits: many premises have increased spirit measures from 25 to 35ml and offer doubles as standard.
Ian Gilmore, president of the RCP, said people were drinking significantly more than they realised.
“People want to stay within safe limits, but they are confused and are being pushed up way over those limits,” Gilmore said.
“The industry is being irresponsible and must improve its marketing practices. It isn’t appropriate for alcoholic beverages to be ‘supersized’ in this way.
“Alcohol is not a typical product like soap powder or crisps where marketers might legitimately encourage people to buy more. Alcohol is an addictive substance with adverse health affects and safety risks.”
Jeremy Beadles, chief executive of the Wine and Spirit Trade Association, said: “Our view is that customers should be offered a choice of different wine glass sizes when they are drinking in a pub or restaurant.”
However, The Publican recently advised landlords to “train and incentivise staff to upsell products such as larger measures of wine and spirits”.
Organisations representing licensed premises said their members were in the business of offering customers choice, and they were responding to market demand.
Greg Mulholland, a Liberal Democrat health spokesman, introduced a bill in January that required all licensed premises to also offer the 125ml measure.
Last month, the British Medical Association also accused pubs and bars of being “irresponsible”, calling for an end to promotional activities like happy hours and two-for-one offers.
It also urged standardised labels on bottles and cans that state alcohol units, recommended guidelines for consumption and a warning message saying how exceeding guidelines may cause harm, and called for the drink-driving limit to be reduced from 80mg of alcohol per 100ml of blood to 50mg per 100ml.
The Good Pub Guide 2006 also noted the “unnerving trend” for licensed premises to push up the size of their wine glasses.
It said: “This isn’t generosity, it’s just a way of getting more money into their tills, leaving many customers drinking more than they want to, and perhaps if they are driving, more than is safe.”
Mark Hastings, of the British Beer and Pub Association, said the larger glasses were a result of consumer outcry during the 1980s.
“People felt short-changed in pubs because we were selling 125ml glasses,” he told the BBC. “So the pub sector moved to serving us in exactly the same way as people drink in their own homes. In other words it’s what people want to buy.”
If people asked for smaller measures, he said, pubs would produce them to keep their customers happy.
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Pubs trying to sell more booze?
What a surprise?
Is the pope still a catholic?
Tom Halpin, London,
Other people getting drunk doesn't bother me... not even those who get off their faces as long as they don't puke on my shoes (it's happened before, I'm sure it will happen again), try to feel me up (I'm asexual, dimwit, how could I have been making 'eyes' at you?!) or start fights anywhere near me.
What I object to as a teetotaller (a bit of an oddity at 21, but it all tastes like paint stripper to me, even fine wine) is the shocking prices of non-alcoholic drinks. Why can't they do 2-for-1 offers on those instead?
Lucy Anderson, Manchester, UK
250ml wine glasses have been in use for quite a while, now, and these whinges have all been trotted out before too. Seriously, how dumb do you have to be not to know that 250ml is a third of a bottle?
We all know that alcohol makes you drunk, so for pity's sake lay off the preaching - the recent price hike will make many normal people cut back anyway. The binge-drinking losers, though, will carry on just as before, especially the kids on the streets, with their lunatic-soup cider at 3p a bucket.
Go preach at them...
Ron Graves, Birkenhead, England
well bob travels, I'm glad you only drink your beer, and I'm glad you're happy with the no smoking. However, youp pub must be different from mine, it's empty most of the time, most of the smokers are outside. As a non smoker, I think it's disgusting that smoking has been banned, my wife prefers to drink at home, we were willing to pay pub prices because we liked the company. Now, as I said, the pubs are empty, none of the mouthy none smokers who couldn't go into pubs because of smoking have turned up, and we now stay at home. What on earth did my father fight for? Have you nor read that pubs are closing at a rate of fout a day, surely pubs should have been given a choice, smoking or non smoking.
colin millin, teignmouth, devon
I agree 100% with all of these comments except for that of R Bingham of Lauzun, France: there are some things that should never be tried!
How about adding the point that if bars weren't forced to sell alcohol so darned expensively in the first place, people wouldn't be so desperate to take advantage of happy hour prices!
This government is making me so angry!
Brijit, Paris/Bedford, France/UK
Maybe the RCP should be getting their own house in order before lecturing publicans. I might come out of a pub drunk but I won't be coming out with MRSA.
Casper Slides, London,
Since medecine and journalism are the two professions with the highest incidence of alcoholism, a journalist quoting a doctor is the last person to advise us on sensible drinking.
Paul Randle, Barnet,
Coming from a profession who as a body recklessly handout Antibiotics, Anti-depressants, Sleeping Pills etc as if there is no tomorrow. These comments are laughable.
Am sure that the majority of wine consumed is purchased from shops and consumed at home because it is convenient and half the price. Why bash the pubs?
Thanks to medical recommendation this Government has increased the duty of alcohol and will continue to do so, with above inflation increases over the next few years. It just means that booze will be relatively even cheaper at the supermarket for home and street consumption.
Regarding drinking at home. Can a doctor explain to me, how a responsible adult will be able to intervene and say to a drunk? You have had enough to drink I am not serving you.
The pub's problem is customers who come in for the evening already supermarket alcohol fuelled. The more drunk of which do not go up to the bar. Well they would spill the drinks, wouldn't they.
H Henderson, Harrow, UK
when all the Pubs are shut we won't have to worry about it WILL WE?!!!
paul, poole, GB
Go away,
I want to drink the amount that I drink. I'm happy. Stop trying to be "Mom knows best". Anybody old enough to buy alcohol is old enough to know what the risks are.
But yes, keep going at the damn smokers. Not because they are killing themselves, but because I have to breath the stinking smoke as well.
Nobody drinks my beer except me.
Bob Travels, Stevenage,
Considering that there isprobably more alcohol drunk at home than in pubs and restaurants now bcause of the difference in the price of alcohol in supermarkets compared to pubs, it probably does not make any difference what size of glass is used or the measure being served.
Nick P., Camberley Surrey, England
Oh right.
So after you open the bottle you are supposed to pour it into a glass of some sort.
OK. I'll try anything once.
R Bingham, Lauzun, France
Aren't we getting a bit paranoid because of the binge drinking of a minority?
Surely the answer is for drinkers to be aware of how many units of alcohol is in the glass and act accordingly. This applies to all alcohol and not just Wine. For example, one pint of strong Lager can be equal in units to half a bottle (sometimes more) of wine.
So lets be realistic about alcohol. Most people drink well within reason in pubs and those who don't, are either ignorant of in calculating the number of units they drink or couldn't care less anyway. Thankfully they're in the minority but seem to attract the most press.
Paul V Davis., Kilburn London, UK