This program is meant to educate people and probably could have been set in any town in the uk and still have offended. He is trying to do good and educate not only parents but children on the importance of healthy eating. People should be more greatful that he is trying to educate.

P Sharp, Bangor, Wales

I have lived in a town similar to Rotherham. I can honestly say that a good half of the population do live on Kebab, ( not even with Pitta bread and salad). Babies are born in order to get a council flat. The same ill fed kids usually end up as criminals. British Restaurants need to return.

J Nowland, Leeds, United Kingdom

The point of the exercise is to teach these people who have no idea how to cook and prepare food from scratch. I'm sure there are thousands of very nice people in Rotherham who can cook and maybe even shop in Waitrose. They are not the targets of this program, no point preaching to the converted.

Simon Newsham, Portsmouth, Hampshire

I know of viewers who have stopped watching him because they say he uses the f-word. I never watch cookery shows so can say if that's true but I certainly would be put off by such language.

D Case, Newquay,

Keep it up Jamie. At somebody values social cohesion in this country.

ObiKwan, Newcastle,

Bernard Lawson - you can't make an omelette without breaking eggs. Marco Pierre White could have done this programme or any of Jamie's previous laudable campaigns but... er, he hasn't. Shut you cake hole! Some will be offended but that'll be due to leaving their comfort zone, so be it!

charles, Cirencester, Great Britain

I do cook but I object to being preached at by a man who has never read a book and says reading is boring. He accepts no excuses for not cooking - I don't accept his dyslexia as an excuse to dismiss literacy.

CAMetcalfe, essex,

Go for it Jamie don't worry about the doubters all they have is their negativity to hide behind. Diet and nutrition is something that is so important to a healthy life both mentally and physically and you're doing a fantastic job for the most needy. Life is what our thoughts make it !

Duncan, Glasgow, Scotlan

Go for it Jamie, you're doing a fantastic job. Your programme was entertaining, but at the same time highlighted some serious social problems within this country. I was aghast to learn that someone didn't understand the meaning of the word simmer and didn't know what boiling water looked like!

mark desmond, bham, uk

It's interesting that Jamie is trying to change the behaviour of people who through a combination of circumstance and poor state education, find themselves eating a poor diet. Jamie seems bright and is well off, yet he still chooses to drive a fuel guzzling high, carbon emmitting car!

Jenny Taylor, Basingstoke, Hants

Keep going Jamie, you are on the right track. The message is not just about the value of cooking with fresh ingredients and the health benefits of that but also that food units people, it helps hold together family life. In Italy this is so evident in the culture. A valuable lesson for us Brits.

Ruth, Umbria, Italy

How many Michelin stars did Oliver get? Marco Pierre White is the man to have done this programme. He made his name in the kitchen not on television and being a Yorkshire man, he would not have acted in such a pompous way. Oliver should stick to Sainsburys. It suits him better.

Bernard Lawson, London, England

Go for it Jamie... whatever the knocks the intention is good and we have to get behind efforts like this ..and other cities should try and do the same.... if we have adults that dont know how to cook and then feeding kids so badly we are in a mess ...bad diet leads to bad behaviour ... get cooking !

mike, london,

Oliver's obviously passionate but I don't think that any natural warmth comes across. He has a militant quality that all too often descends into a foot-stamping child-like display. He has the right ambitions but I don't feel he appreciates that people simply may not care if he's right.

James Cullup, Oxford,