Valerie Elliott, Consumer Editor
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Going to the pub for a “twother” may not give the satisfaction of nipping out for a pint or even a swift half.
But a two-thirds pint could become a standard measure in bars and restaurants next year under proposals announced yesterday by the National Weights and Measures Laboratory.
Third-pint measures are occasionally found at beer festivals, where drinkers like to taste a variety of ales, and now two-third pints may become the tipple of choice for drinkers throughout the country.
In Australia the measure already exists and is known as a schooner. It was introduced there because drinkers complained that full pints of beer got too warm in the sunny climate. The weather is not yet a factor in Britain.
The idea was mooted by the British Beer and Pubs Association, which believes that it is the ideal glass for a high-strength beer or lager.
Rob Hayward, its chief executive, said: “I don’t know what we’ll call a two-thirds pint but we see it as a way of increasing consumer choice, especially for speciality beers. Some of these beers are higher strength in alcohol and it may be more appropriate to drink less than a pint.
“The new measure is also aimed at women who think a half is too small and a pint too big. Some popular fruit and wheat beers also leave a slight aftertaste and many people prefer a smaller volume.”
Others in the trade disagree. Jonathan Mail, spokesman for the Campaign for Real Ale, said that he could see no advantage for consumers.
“I am not aware of any demand for this extra measure. We think the Government would do better to tackle the problem of drinkers who are getting short pints. There are still many pubs who serve pints 10 per cent short. The head should be on the top of the pint but the rule is so vague trading standards won’t bring prosecutions.”
He also suggested that drinkers would find it difficult to keep track of the number of alcoholic units they had consumed.
At present a standard pint of beer contains two units of alcohol, while a high-strength premium beer has three units and a strong half has one and a half units. JD Wetherspoon, which operates 700 pubs, could also see no reason for a two-thirds pint glass.
Eddie Gershon, a representative of the company, said that Wetherspoon pubs already offered third pints, but most customers still preferred a pint.
“If the purpose is to combat the issue of binge drinking then we believe, as responsible pub operators, that this change would be unnecessary.”
The concept of a “twother” for the sale of draught beer and cider is included in a shake up of weights and measures out for consultation until the new year. Other proposals are to allow pubs, supermarkets and wine merchants to sell small measures of wine less than 75ml for tastings and samplings, and to ban 250ml servings of wine by setting 175ml as the maximum serving.
The Wine and Spirit Trade Association is pleased that the law will be clarified for small measures served at wine tastings, but Jo McDonald, its policy officer, did not believe that pubs, bars and restaurants would offer 75ml servings of wine routinely. She was also against restricting wine measure. A recent survey of the industry found that of 103,000 premises selling wine, 62 per cent sold wine in 175ml measures, 30 per cent in 125ml glasses, and 23.5 per cent in 250ml quantities.
Alcohol Concern, the alcohol misuse charity, is to write a formal submission to the Government. An official said that changes in measures could lead to confusion among drinkers about units.
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Sandy, Edinburgh, two thirds of a pint is almost 380ml. Your idea, if implemented, sounds like just another opportunity for a quiet rip-off by the pub trade.
Gordon Alexander, Frome, UK
Exactly how much will all the new glasses required for this regulated measure cost hard-up landlords? We have the smaller measures here already, you can still get pints but they do get warm. Not a problem in the UK I agree. The culture here isn't to binge drink, even on halves. That's the difference
Rich, Gibraltar,
Prices will stay the same and you'll get less beer.
Plus, pints are unique to the UK - please do try and not let NuLabour completely demolish everything nice about the UK.
A.N, Greenwich, UK
a schooner is typically 425 ml, 3/4 of a pint, depending where in australia u are.
matt b, queenstown, nz
A guy who drinks 1/2 pints can drink more than a guy who drinks pints.its an old fact. He is slower & sready at his drinking & doesnt drown himself in Beer.
Expierence in the licensed trade gained over at least 10 yrs so smaller glasses could encourage heavier drinking
C Smith, Burlington, Canada
The most important thing is that once these measures are implemented, that the pint is outlawed and the police and the courts can waste an inordinate amount of time prosecuting recalcitrant publicans.
Paul, Singapore,
It's easy to see why some members of the BBPA would support this measure. If you are charging for a pint and serving 500ml, the opportunities for increasing the amount NOT dispensed with each delivery from the pump also increases. Oversize glasses marked at a pint are required as in the 60's.
Bill Q, Derby,
I see no point in this, it's probably just a cheap strategy to raise prices, I think it'll probably have a horrible result on business for pubs.
Since the smoking ban, pubs have already been serving less and less customers, if pints were to go I'm sure most drinkers would just stay at home.
Luca, turin, Italy
How about going metric and just offering a 350ml glass?
Sandy, Edinburgh,
A wonderful excuse to increase the price of beer.
alex, forres, uk
Dont tell me it will cost the smae as pint, what crap its just an excuse to put prices up.
MR Jones, Liverpool, England
Anyone not think the idea is for the 2/3 pint to be the norm, with the price then rising to the same as for a pint now? And the pint to be renamed jumbo or something similar with an extra premium added to the price? Not so much "increasing choice" as lining the brewers' pockets for no extra effort.
Graham Rounce, London, UK
The size will be reduced by a third and the price by a sixth - the answer to financial problems in pubs.
Eddie Reader, birmingham, england
1. How many civil servants are wasting our money thinking about this?
2. Will 2/3 of a pint cost 2/3 of the price of a pint, or just slightly more?
The pint seems to work for bitter (which it was probably designed for), but not for lager. Lager drinkers can buy halves if they like.
John, London,
Just an excuse to charge you the same price for less, it will slip in as the standard measure but the price will stay the same. Thanks for solving a problem that isn't a problem in the first place.
Mark Woodward, Maidstone, England
Get real, what British drinkers want is the buck measure,(5 litre large bucket), Then they wouldn't have to go to the bar every 2 minutes for refills.
brian keating, agde, france
After living in England for 58 years, the last 40 enjoying the delights of a good pint, I can see no merit in buying a twother. I find that in our climate and pulled properly, a pint of bitter is neither warm or flat by the time I have drunk it. Of course if it was insipid Australian lager!!!
Steve, Chester, England
In South Australia they have solved the problem by calling the two-thirds pint glass (which other Australian states call a 'schooner') a 'pint' and charging as much as a real pint.
They do the same with a 'middy' or'pot' (half pint) which they then call a 'schooner'.
Pommy drinkers beware!
Larry Podmore, Adelaide, Australia
after living in australia for 4 years i can't see why you'd want to drink a pint. by the time you're done its warm and flat. unless you drink it quicker - then you get drunk quicker.
Jimbob, sydney,
Why do we need standard sizes at all? Milk can be sold in any quantity, why not beer? So long as it's clear what you're getting I don't see the problem...
Andrew Gallagher, Galway,