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The construction "not just another new London restaurant" means, of course, "just another new London restaurant". Neither is an uplifting prospect. NJA signifies a further addition to the identical ranks of that genus while, on the other hand, JA signifies a further addition to the identical ranks of that genus. And what with the two genera being themselves identical? The rag trade's seasonal changes, predicated upon humankind's limitless capacity for boredom, are the cause of its dignifying itself as the fashion industry. But why should schmutter-artistes be the only ones to bear such a moniker?
All industries that offer services or products are today fashion industries. There no longer exist such things as consumer durables: we live among short-life products whose fate is to be renewed rather than mended and to be replaced even before they demand mending. There is no longer a need for a maker to build-in obsolescence: consumerist mentation occasions obsolescence. Keep up with the Jones by throwing out before the Jones. Or throwing up before the Jones if it's the wrong kind of ready meal we're both competing over and already sick of. Keep up with the upgrade.
Restauration is much more the fashion industry than the rag trade is: Jim-Bobbi Beauzizi and Chantal Godilleuse do not imitate each other. Wayne Bruv and Daz Git-Beave compete against each other by being different. Restaurants compete against each other by being the same, even more the same. If new London restaurants were the same in a worthwhile way they might be worth patronising. Mostly they're not. With very few exceptions they employ the same template, are out of the same mould.
Gordon Ramsay is worth patronising. He is today what Nico Ladenis was 15 years ago, what Marco White was ten years ago. They have much in common. Self-invention. A self-propelled reputation for bovver. Technical brilliance. Cosmopolitan parentage. A given name ending in o - it was merely by a slip of the registrar's pen that Gordo became Gordon. A background in soccer: Nico played for Bristol City under the name of John Atyeo, Marco for Chelsea as Ken Shellito, Gordo for Crystal Palace as John Salako. They behave like rival dons. They hate each other. They love each other. Currently Marco loves Marco who hates Nico who loves Marco who loves Gordo who hates Nico who hates Marco who hates Marco. That, anyway, was the state of play when I began that sentence.
What they don't share is a culinary idiom. The best chefs don't. All great footballers are great in different ways. Of those I saw in the flesh, Cruyff was the carthorse who won the Derby. Le Tissier and Duncan Mackenzie were sloths who for one minute of 90 transformed themselves into kraits. Migueli was a blond vampire. Lorimer was Fred Trueman. Platini was, well, Platini was God. And Zizou is his only son - currently. There is no trinity. But then there never was: parthenogenesis is a fiction invented by men who can't bear the idea that someone blew up their mother's tyres.
The best chefs are akin. Gordo is now in his pomp. Nico was a conservative cook - my benchmark has ever been a dinner I ate at his place in Battersea in the early summer of '83. I had never eaten such perfect cooking, have seldom had it since: it was fantastically simple. I can't remember whether it was Fernand Point or van Gogh or William Desdemaines-Hugon who said that the most difficult thing in the world is to make things simple. Maybe it was de Pomiane. It was neo-classical.
Marco was much more baroque. But just as haute cuisine is a broad church, so is the baroque. What sort of baroque? The protestant and the baroque collided to produce Vanbrugh: a giant beside whom Wren, Gibbs, Archer and even Hawksmoor are midgets. But there's also the baroque of Murcia and C diz, there's the baroque of Bavaria - and then there's Juvarra, who in Turin combined Sicilian show with northern sobriety: Marco.
Gordo is a quite different creature. He is - and I don't want him to belt me - an effeminate cook. Michel Roux senior (Waterside not Le Gavroche) shares that quality. Effeminate is usually an adjective of deprecation. I do not intend it thus. Women who cook professionally - Rogers/Gray, Auguy, Majourel - tend to a butch simplicity.
Effeminate men are more likely to write than to cook. Effeminacy has no more to do with sexual orientation than transvestism or camp have. It signifies merely a form of thought and aesthetic that is uncommon in Britain but which flourishes - hardly by chance - in those countries that possess a more founded gastronomic basis; countries where dandyism is less embarrassedly expressed than here, countries with a guilt-free embrace of sensuality.
The two stylistic idioms that are most obviously effeminate are the rococo and art nouveau. Both are notable for their rarity in these islands. They have no accord with common sense. When continental Europe was in thrall to the rococo, England was being planted with unimaginative exercises in palladianism. Art nouveau's insular contemporary was the folksy, down-to-earth, let's-pretend-it's-handmade arts & crafts, which can never escape its etiquette of vegetarian socialism, of back to the land Luddism.
The potent delicacy of Ramsay's cooking is quite at odds with both English tradition and current London practice. It is not out of the mould. I've dined twice. Faults? Well, a rum baba and a treacle tart were atypically heavy. Otherwise the persistent impressions are of mental and manual agility, of confident balance, of a trust in the customer's palate - this is seldom found: so many chefs mistake exaggeration for bigness and end up with coarseness. There is also here a manifest desire to please. The staff are solicitous rather than importunate. They don't push themselves at diners.
What to eat? Just about everything. Roast foie gras with a not too sweet, not too tart plum "jam"; sweetbreads with braised lettuce; roast lamb chump with long-cooked lamb shoulder; a sensational creamed onion soup with ceps; a ham hock and chicken terrine akin to jambon persille; white truffle risotto; scallops with caper puree, cauliflower puree, fried cauliflower; panna cotta; pineapple mousse and granita with yoghurt; exceptional chocolates. This restaurant is as much Claridge's as it is Ramsay. It is truly glamorous. It is a very rare example of English art deco: the style of the 1925 exhibition, rather than that of the Hoover Factory. It and Ramsay are lucky to have each other. Gordo is currently London's best haute cuisinier. And he has created an old restaurant.
Gordon Ramsay at Claridge's
Brook Street, London W1 (020-7499 0099)
Lunch and dinner every day. £120. 9/10
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