Jessica McArdle
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What’s in your kitchen?
I have a lot of spices, unfortunately I have too many and in a sense they lose their power over time. I always have saffron, aromatic spices, orange blossom, rose water, pomegranate syrup and Nyora peppers. I like bringing back spices from the countries I visit, but then I also buy them here in the supermarkets, because I want to see what the dishes will taste like when other people make them. There is a great freshness in spices when you buy them in the markets in Spain and things like rose water and orange blossom are much more powerful. I have stocks of bulgur, couscous, basmati rice and paella. I like having dried beans, chickpeas and lentils in the house so that if I suddenly decide to cook a dish I can do it.
I’ve got an Iranian store two minutes away from where I live in Golders Green called Hormuz (020 8455 8184). It’s small but has everything and I go there all the time. When I’m looking for special dishes I love going into town and going into the Green Valley (020 7402 7385), in Upper Berkeley Street, it’s like a little supermarket and is open until midnight so I go in the evening - they have food flown in from Lebanon every day.
How would you sum up your food philosophy?

I value cooking very much. Cooking is a pleasure, if I don’t cook for a few days when I’m travelling I really, really miss it. It is a therapeutic thing. I recommend cooking with people if you can, your husband, your children or your friends, it makes cooking a social activity. Food is about being social; it’s also about being convivial. Cooking with friends is one of the great pleasures that we have; it is as nice as going to the theatre, the opera or a concert.
How has British food and our attitude to it has changed in your lifetime?
It’s changed completely. When I came here in the late 1950s as an art student the food was always bad everywhere - it was incredible… I remember meeting some Italian students who were so appalled with the food that they went straight home. Food was a taboo subject. To think or talk about it was taboo. If I asked people what they cooked, it was considered rude. People used only to cook in order to fill people up; while there were some people who cooked good English food, it wasn’t common.
Back then, people just thought that food has to be cheap, for some people that is still the case, but others are willing to pay more and they value what is good. I am always surprised and excited to see people expanding their food horizons because it was the last thing I thought was going to happen 30 years ago - I remember thinking that this country was a lost cause.
What annoys you about food culture in Britain?
While I’m so glad that things have changed, there are so many areas that are still terrible. On the one hand we’re told, and we can see, that London is the capital of food and you can get everything here. On the other hand, our top restaurants are much too expensive - food should not cost that much. I very often go to restaurants where I’ve spent quite a lot of money and think “well I make it a lot better, why should I come here?” Of course, it’s fun to go out.
For me, the worst, worst thing is the way people are eating disgusting food that is bad for their health, makes them fat and shortens their life - I do think it is serious. A lot of food is highly manufactured and contains enormous quantities of sugar and salt - this makes me angry.
What is Britain’s best-kept food secret?
There are a lot of wonderful cooks who are cooking in small restaurants and pubs all over England - you only learn about them if you come across them by accident. The problem is that food writers and critics always want to go to the latest restaurants and be the first to write about them. So the same places are written about and a lot of places miss out. There are plenty of small artisans with entrepreneurial spirit who are making home-made chocolate and cakes for a market that realises that good food matters.
Do you prefer eating in or out?
I like eating in people's homes, because you can sit down and catch up for hours at a time, but, every so often, a dinner out is great fun. When I take my family out to dinner in good restaurants, six of us sit down, so it does get very expensive. I often think that we could have got the train to Paris and eaten there for a couple of days for the same price.
What is the next big (real) food trend?
I am glad to say that I’m researching Spain at the moment as Spanish food is becoming increasingly popular. Innovation has brought the products of Spain into the limelight and made them more interesting. I’m learning so much about the quality and variety of produce as I travel from town to town in Spain, there’s so much that I never knew about, I must say that I’m amazed. I really think that Spanish food is the next big thing.
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The British problem seems to be rip-off councils (high rates), rip-off landlords - a decent site can cost £250,000 "bribe" and rip-off raw materials. Extortionate government levies on staff and employers don't help either. Whatever their wishes restauranteurs have to charge in order to cover their costs.
I buy really good prawns at 7 euros a kilo, salmon for less, and apart from meat other ingredients are equal to or cheaper than in UK supermarkets but infinitely better quality.
The most expensive restaurant within reach costs 31 euros - £21 or so - a head for 3 courses. (OK they add soup and dessert as non-courses so it is de facto 5 platefuls)
Normally I would pay less than Marc for wine; 10 euros - £6,70 -a full bottle for good wine and up to 25 euros for an excellent 3 course meal.
Good 10 euro meals including wine? - certainly,
In England it is £45 upwards for a 2 course meal (sometimes pretty awful quality) and £20 for the same wine.
DB Ariege, France
David Brown, Brentwood / Mirepoix, UK / France
Eating out in Italy was a revelation when we came to live here nearly three years ago. Fresh local ingredients, cooked in season with care and pride at a price that is fanatstic value. Even a gastronimc tatsing menu of seven delicious courses beautifully cooked and presented with a bottle of wine from a noted local cantina, home made bread, water and coffee works out at way under £50 for 2 and our local rustic restaurant with house wine and 3 courses just over £20 for 2.
Viva Italia
carole chapman, corridonia , italy
I do, so, agree. I spend a good part of my life in Paris and my favourite restaurant is L'Ambroisie. It is seriously good and it is expensive. What the same quality of food would cost in England is a mortgage-defying thought.
One day, my daughter, who was doing a course at the Sorbonne, invited me to lunch. It would be, as she put it, "A good lunch, but a student lunch". We had a choice of two menus; three courses for 10 euros or three courses for 15 euros. My daughter was paying and, therefore, I had three courses for ten euros. Egg mayonnaise, then, Bavette (skirt steak) with potatoes and salad and , to finish, Fruit Salad. This was not haute cuisine BUT, it was tasty, healthy and well prepared food and it only cost ten euros each. She decided to splash out on a pichet of wine for 12 euros. The wine was not great but it was honest, drinkable (only just) table wine.
The food in England has improved beyond recognition. Unfortunately, the prices are ridiculous and insulting.
Marc, St. Barthelemy,