This smacks of an obstruction to free and fair competition. The British Egg Information Service should consider legal action citing advertisers who get to promote their products in a similar manner, thus flying in the face of this decision and showing it up for what it is - unfair.

Who do these people think they are? For Pete's sake, it's an egg!!

Stuart Gray, Hatfield, Herts

Brunel has had his cigar air-brushed out.
Sherlock Holmes has lost his pipe.
Nanny says we musn't smoke.
Nanny doesn't like eggs.

Seig Heil Nanny!

Mike Bibby, St Albans, England -not EU

Can we please have less of this nannying! Now we are told that we cannot even see advertisements for eggs because they are bad for us. Well, gloomy, fun-free, domineering public health fanatics are bad for us too, but they seem to running the show!!!

Stuart, London,

I think that someone has shot themselves in their own foot by banning the celebration. Why the need now to advertise when all the media is doing so for them? Well done.

Urith Day, Barcelona, Spain

The Watchdog are idiots - remove all breakfast ads aimed at children that promote chocolate and sugar!! At least if this went out it might reinforce children eating anything at all in the morning instead of going to school without and snacking

Lindsay, Bournemouth,

A pot of ***insert generic bacteria containing yoghurt drink here*** a day will help reduce the bloated feeling in some out of a few people who tried it for two weeks. Is this not covered by the same rules? I wouldn't call this a varied diet, it's not even a variety of manufacturer! At least with my egg I can choose to buy organic, free range, corn fed, battery.....

Alistair Kipling, Birmingham,

Ah yes. Freedom. Gotta love it. Too bad the egg industry doesn't have the money the fast food industry has. Maybe if McDonald's sold eggs, they would approve the egg ad.

Michelline, Jacksonville, FL, US

Big Brother Britain gone mad.

What does all this acheive? Eating mud for 3 years as a child never did me any harm. Before long everything will be banned and we will be just be cocooned up and stored in warehouses (well you never know, if they let us out we may hurt ourselves!)

Vicky, Bristol,

More politically correct nonsense.

For God's sake, who will deliver us from these damned bureaucrats?

edwardingle, chesham,

Well i moved out to China to work last Aug and I just keep reading about ridiculous stuff like this from back home and it makes me never want to come home. Where did it all go wrong? With so many overweight people and a failing health service lets ban an advertisement encouraging health food choice and continue to let people eat bowls of sugar laced cereal everyday instead.

This is just nanny state Britain strikes again! Do they really think so little of us?

Do you think they'll be banning the 'use common sense every day' advert too soon? Apparently using common sense isn't part of a health and safety diet. So watch out!

David, Beijing,

Watchdogs shouldn't worry that the wrong kind of people would be encouraged to eat too many eggs in a week - the population are either au feu enough with diet and nutrition matters to know it's just a suggestion and that a few eggs a week are okay, or they are couch potatoes suffering from high cholestrol who don't go to work, so they'll realise it doesn't apply to them, anyway!

Judi Martin, aberdeen , united kingdom

I last watched this advert at the age of 3, presumably the BACC thinks that my IQ has dropped since then.

Rose, Leeds, England

Someone should ''go to work'' on the BACC!

Steve, Folkestone, Kent

Can I have a job in which I get to make baffling and pointless decisions while being funded by the tax-payer (presumably with a generous public-sector final salary pension).

Must be a lot easier than having to work in the real world.

Stuart, Norwich, UK

This is PC gone mad.

Trevor D. Evans, Drulingen, France

Somebody needs to be fired for this idiotic ruling. Is there any evidence at all that despite the extensive exposure of the advert in previous years a single person has suffered from eating too many eggs in their diet? This kind of ruling might be considered amusing in isolation but it is part of a trend towards a nanny state which emaciates our freedoms on a daily basis.

Wade, London,

Britain goes egg free from Jul 1st 2009. Just a glimpse iat the future ad campaign.

Gareth, Bielefeld, Germany

I wonder what percentage of the population would share the literal reading of the seriously challenged individuals at the advertising clearance centre that the advertisement that has so upset their troubled minds represented a government exhortation to go to work every single day having consumed one egg and nothing but one egg. My guess would be --erm - 0.00000%? I think there must be more to it - are they being paid off by the cardboard breakfast manufacturers? I smell conspiracy here.

Peter R, Cambridge,

Is Edwina Currie involved in this board by any chance?

Chris, Hong Kong, China SAR

Food Inquisition continued

laurence, lyon, france

Orwell was right, wasn't he? Just a couple of decades premature...

Keith Gillespie, Peterborough, England

Eggs are a good source of protein, vitamins, minerals and low in saturated fat and calories. Surely it is far better to "go to work on an egg" rather than a bowl full of sugar, and salt packed breakfast cereal which is allowed to be freely advertised?
I am retired, so don't "go to work on an egg" any more, but I do still start the day with an egg from my own free range organically fed hens.. Scrambled, poached, boiled, in French Toast, fried or as an omelette [cooked in a nonstick pan of course!].... how much variety do you need?
The only cereal I ever eat is porridge made the old fashioned way from oatmeal. That could be called lacking in variety, but the British Heart Foundation were advocating porridge as the ideal start to the day for years. No complaints about that either.
The Special K adverts suggesting dieters eat 2 bowls a day isn't exactly promoting a varied diet, but I didn't see them objecting to that campaign.

Beryl Russell, WINDSOR, England

Does this watchdog take us for idiots ? We are by now well versed in what is good for us and what is not - to refuse to allow a celebration of what was a very successful marketing campaign just because it's slogan may be misinterpeted as an instruction ! I find the ruling insulting

Kevin North, Lechlade, Gloucs, UK

Why does the phrase 'Nanny State' occur more and more often to us all these days?....I wonder!!!!

Suzanne, London, UK

This ban is absolutely absurd. This is another instance of PC gone mad. I love eggs and eat them frequently and I went right on eating during the ridiculous Edwina Currie scare. I should add at the grand old age of 60 I have no intention of stopping eating them.

Gina Myrie, London, United Kingdom

Does this mean that adverts for breakfast cereals will also be banned as they also cannot, by this definition, provide a
balanced diet. Also I now expect to see warnings about eating a piece of toast everyday. The way things are the best thing for us to do is not eat or drink anything. That way we will aviod an unbalanced diet> Anyway a little of what you fancy does you good.waht is bad for us

Brian Thomas, Carcassonne, France

What is needed is resistance. Everyone should wear T shirts with the logo, have posters in their windows and car windows, attach it to emails. Spite the quangoes!

Neddy, Kenilworth, ORSA

An egg for breakfast instead of a MacD or Cornflakes is certainly better for your health but does not line the pockets of the food giants and Mrss Tate and Lyle quite as much ....

I wonder who gets paid what on the advertising board....


Worth looking more into ....

ariane, Bradford,

What pathetic country would ban an ad for eggs because they are unhealthy ,yet can advertise alcoholic drinks which costs the NHS millions ,leads to an increase in crime and worse - omly this country. PATHETIC

steve , romford, u.k

The risk aversion of health and safety executives and the loss of common sense is a major cause of obesity and ill health.

Luke, Hertfordshire,

Whatever happened to " A Mars a day helps you work, rest and play"
Did that also ger banned by these idiots? Honestly, you couldn't male it up.

Dave Tilbury, Guildford, U.K.

I might be missing something, but the campaign is not telling me to eat an egg every day as the advertising clearance centre states, but suggests that an egg is something I should "Go to work on..."

Fortunately, I do not work everyday, and therefore (if following the suggestion to the letter) would only be consuming eggs 5 days out of every 7 (or annually, including holidays, 228 days out of 365, which is just over 4 days out of 7).

Can the advertising clearance centre let me know if its okay for me to eat an egg every other day?

Dan Perry, London,

Personally, when I read/hear "Go to work on an egg" I don't take it to mean every day! Just as when I read/hear "Try the new Mc crap burger" I don't even consider doing such a foolish thing. Perhaps the BACC is only there to look after those people without common sense (or is that uncommon sense these days?)

Rob Wright, Zürich, Switzerland

As most commentators have said here, surely if the egg advter can not be shown as it does not promote a "varied diet" then surely no cereal adverts should be shown either. What about MArs? Work rest and play "as part of a varied diet"? First they try and get rid of porridge and now eggs but suggary cereals and chocolate bars are fine? Thankfully I left the increasing amount of absurdity and stupidity in England and moved to a country where TRUE democracy reigns (ie a referendum on every decision to be made) and where common sense still seems to exist. Even the most popular soft drink here (Rivella) is made from milk serum as opposed to 2kg of sugar!!!!! Top tip - emmigrate, you won't regret it!

Steve, Luzern, Switzerland

We're on the verge of loony land again, surely it's better to promote eating a proper meal, particularly in the morning, to sustain mental and physical strength through the day. Eggs have always been part of breakfast and can be used in so many ways and are acceptable to all ages.
If the panel sees fit to ban this ad, are we therefore urged to eat cereal daily instead and will the panel publicly advise that going to work on a cigarette and a cup of coffee are an acceptable form of varied diet.
It's time common sense prevailed!

A Tawney, Port Erin, Isle of Man

Amazing really that Brussles hasn't already outlawed eggs for being insufficiently round, and because they are labelled medium and large in fraglrant breach of the laws which state that chickens must lay eggs that conform to whole number multiples of 25g.

Luckily these alert gentlemen of the OFCOM (that thin red line, bless their souls) are able to step into the breach and save us from any urge to watch an advert dating from back when Britain was not a laughing stock, being aired more as an exercise in nostalgia than a commercial campaign.

I'm sorry, I've tried, but this is BEYOND satire.

cuffleyburgers, lucca,

And what about the "Special K" diet? Is it healthy to replace two meals a day with a sugary cereal for a period of two weeks?

Elle, Toronto, Canada

The attitude of these do-gooders' makes reasonably sensible people want to scream
GET UP ON AN EGG
ELEVEN'ES ON AN EGG
LUNCH "
TEA "
DINNER "
AND FINALLY GO TO BED ON AN EGG

Don Taylor, Ipswich, Suffolk

Read a book recently "Let's Eat Ringht To Keep Fit: by Adelle Davis. Says you can eat as many eggs as you want provided you eat a 1-2 tablespoons of Lecithin. This takes care of the extra fat from the egg yolks.

G. K. Pandey, Charlotte, USA/ North Carolina.

Is this same approval agency that allows adverts "skin care" treatments of an entirely transient nature at inflated prices while claiming "youthful" effects with no evidence whatsoever? Surely we could ask for both logic and some scientific evidence to be used in such assessments . . . ?
The egg adverts seem reasonable and support a healthy diet. Let them be seen!

Prof Bernard Challen, Shoreham-by-Sea, Sussex

I'm now 64 and every morning for 13 years my father boiled me an egg for breakfast before I went to school. I have stronger bones than the norm and have never suffered from cholestorol. Eating an egg a day + a source of vitamin C supplies all minerals and vitamins necessary for growth and protection. In fact one could live on an egg and an orange very well.

Cathrene Hume, Catania, Italy

Will they ban the Special K ones then that tell us to have a bowl for breakfast and one for dinner as well every day in order to shape up for the summer? What a load of rubbish! If they are promoting variety there are hundreds of ways to cook eggs - probably one of the most varied ingredients there is. The words "Get a life" spring to mind

Jane, Marbella, Spain

OK, that's the final straw. I will vote for anyone, in any election, who stands on the platform of identifying all committees, groups and agencies who exist to protect us from things from which we don't need protecting and closing them all down. The roads are a disaster, there's litter and graffiti everywhere, public transport is overcrowded and unreliable and there's rarely a police officer in sight as they're all buried in paperwork - yet we're paying people to ban egg adverts.

Matt, London,

This is yet another example of silliness from public and government agencies.

R Fowler, braunton, england

Surely the same bowl of cereal I eat every day isn't a varied diet either?

simon, london,

Ahem! Freedom of speech, free country........it gets worse by the day. So, its ok to say you can eat two bowls of a cereal twice a day as part of a diet, fast food can be advertised, but you can't eat and 80 calorie egg? Absolute madness.

Christine, Hayes, Middlesex, England

Closing down the Broadcast Advertising Clearance Centre, would be a good start to making the UK a place to live rather than to emigrate from.

tpl, guelph, canada

Are we going to see similar rulings against burgers, fast foods, sweets and crisps as surely they give out an equally poor nutritional message?

This is such rubbish, the BACCs should be ashamed of themselves.

MGB, Carmarthen, Wales

Oh well. I'd better eat Special-K then - it must be OK to eat it every day because the ad says so.

Damian, London, UK

Our family enjoys soft boiled eggs every Sunday, superb. Even better when we can get hold of some XL size. An egg every day is a bit much, I tried it for 3 weeks and by the end of the second week I was getting a little tired of it. Our family enjoys eggs, we save the boxes and give them to friends who keep hens, often receiving some fresh ones in return. Re-run the gotoworkonanegg advers it may even vary the bland cereal crunchers diet, I'm sure the effort of boiling will limit the rush out the door lifestyle of most.

Simon Mac, Bremen, Germany

Yes,
it is now obvious that this country has gone completley barmy.
This is just the latest of the series of controls on everybody in the nation, unfortunately guiding us to a level without any freedom of thought or decision making.
Please re-name Great Britain as Dullard Central, as we are ruled by dullards and being turned into them!

Peter Fone, St Albans, Hertfordshire

Maybe the Advertising Clearance Centre (government-backed watchdog) serves some useful roles but it has clearly exceeded it's usefulness. There is clearly no obligation upon anyone to provide or eat what anyone else considers a healthy "varied" diet. It is patronising and insulting to the public that we are not considered capable of deciding our own diet. This is censorship and it must be stopped. Freedom of expression is far more important than diet.

Bryan D, Brentwood, England

Egg whites are rich in omega 3 while "abuse" in egg yokes become a cholesterol hazard So one egg a day ......... ?

Ann Johnson Brussels, Brussels, Belgium

PC gone mad. These days anyone who bothers to cook their own food will have a far better diet than those who live on processed meals and takeaways.

Moira Hutchings, Farnborough,

Good grief....more nannying!

Rowan, Leeds,

Insanity reigns!

Bob Evans, Anaheim, California

Mad, such a shame that we believe that we have enough wealth in this country to waste our resources in such an abject fashion. Such a shame that those involved have so litlle vision, so little understanding of life and an inability to apply themselves to activities that might have real value..

Dr Andrew Lewis, Cold Norton,

The ban on the egg advert gives some idea of the average level of intelligence of the people they employ to vet the advertising media.
They are not real poeple, they are politician's pets, trying to be seen to meet all the insane laws and regulations brought into being in the last ten years or so.

Bob Bowen, Bacup, Lancs