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Channel 4 misled the public over the qualifications held by a celebrity nanny on the television series Bringing Up Baby, an investigation by The Times has learnt.
Claire Verity, 42, outraged children’s organisations with her strict routines, which included leaving babies to cry, limiting cuddling time to ten minutes a day and leaving them outside “to air”. The NSPCC said that her methods were “outdated and potentially harmful”, while the Royal College of Paediatrics and Child Health said that her recommendation that babies sleep alone in a separate room contradicted Department of Health guidance on reducing the risk of cot death.
Channel 4 announced an investigation into Ms Verity’s qualifications yesterday after the awarding bodies from which she claimed to have various diplomas said that they had no records of her.
The nanny, whose clients have included Sting, Sir Mick Jagger and Claudia Schiffer, was banned from the baby show at Earls Court this year, apparently for her safety. She has received death threats and been spat at after an internet campaign by angry mothers who accuse her of child cruelty. Ofcom has received 737 complaints about Bringing Up Baby.
Before the series Channel 4 issued a list of Ms Verity’s qualifications, describing her as a “maternity nurse with 24 years’ experience and a string of nannying qualifications”. The Times also asked Chloe Cunningham, Ms Verity’s agent, for her professional qualifications. Cunningham Management describes Ms Verity as “highly qualified”. The two lists differed and organisations from which she claimed to have obtained childcare awards said that they had no records of her.
Ms Verity, who has no children of her own, claimed to hold diplomas in child daycare and pre-school practice from Aset. A spokeswoman for the awarding body said: “There is no trace whatsoever of this lady on our database.” She said that Aset did not offer a diploma in pre-school practice.
Maternity Nurse Training (MNT), from which Ms Verity said that she had qualifications in maternity practice, sleep training and paediatrics, also said that she did not hold any of its awards. An MNT spokeswoman said: “This person never enrolled on any of our courses and as such has never been trained by us. We would like to make it quite clear that we do not in any way endorse the methods employed by Ms Verity in her work.”
Goal, from whom Ms Verity claimed to hold a diploma in childcare, said that it had no records of her and had never offered the diploma. Ms Cunningham admitted that Ms Verity had not yet taken the postnatal depression or care of multiple baby qualifications that Channel 4 claimed she held.
The awarding bodies also searched their systems for Ms Verity under the name Houseman, the name of her former husband, and Bradley, her name on the electoral roll.
Ms Cunningham included “care of a premature baby [at] St James’s Hospital” as one of Ms Verity’s qualifications. She later clarified: “St James’s she visited and helped with a premature baby. That’s not a course.”
Ms Verity’s premature nephew was treated at the hospital in Leeds, but a spokeswoman for St James’s said: “We definitely wouldn’t let people help out in a clinical sense if they weren’t qualified to do so. That’s a definite no.”
Although Channel 4 describes Ms Verity as a “maternity nurse”, she has now reverted to “maternity consultant” after the Nursing and Midwifery Council said that the title implied that she was a registered nurse.
It is not only Ms Verity’s professional qualifications that are in doubt. In an interview with The Times, Ms Verity said that she had a degree in Business Studies from York University but a spokesman for the university said that it had no records of her and did not offer a business studies degree.
A spokeswoman for Channel 4 said: “Claire Verity was recommended by her established and reputable agency, who assured Silver River [the production company] that they personally interview all maternity nurses on their books. In addition, Silver River contacted a number of parents who had supplied references for her to check that they were authentic.Cunningham Management did not provide a response.

A colourful history
— Claire Verity was born in 1965 in Harrogate, North Yorkshire, into a farming family. Her mother, Valerie, and grandmother raised her under 1950s parenting methods that resembled those of Sir Frederic Truby King, who insisted on strict feeding routines and leaving babies outside “to air”
— Ms Verity crops up in two other career exploits. In 1990 she was director of Throwbranch Ltd, a nightclub operator. In 2001 she appeared in local newspapers as running a Harrogate chocolate shop. Ms Verity told The Times both were the ideas of “mad” boyfriends. She said: “Nothing to do with me. I was a front person for this shop. We all have our mad moments with strange men in life, don’t we? I soon got rid of him”
— In 1998 she married Ian Houseman, a former Yorkshire cricketer. They divorced around the turn of the century
— In 2002 she told the Sunday Mirror that she slept with Mick Jagger within 48 hours of starting to look after his children
Source: Times database
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I didn't watch the programme, having no children of that age. Also being male rather ill-equips me for any natural insight.
On the subject of qualifications...it just shows how desparate the TV co's are to put programmes on.
On the lady's suggestions: I read (here) that her ideas are 100 year out of date - yet I wonder if the ideas we have today won't be out-of-date in 100 years - surely the point is that there is no "right-way" and that, provided you are consistent and loving towards the infant, then baring accidents they "should do well".
Parents that need to watch a TV programme before they address their baby's needs are almost certain to be better afterwards, having a rounded-view of the process. I doubt it can do much harm and maybe some good, in discussion etc.
Being born anywhere is a risky business, at least here any child stands a better-than-average chance.
harry, london, united kingdom
If all you're worried about after having a baby is being able to throw a party with thirty guests, you should have used birth control. Having a baby is not like buying a new "thing" and the point is not to put it through hell just so that you can go on like you did before baby. It's being willing to share your life with a new person. Like getting married. Things change when you get married and they do when you become a parent. Newborns are not meant to sleep for 12 hours straight. That is actually physically harmful to them. These children end up being "failure to thrive" and other bad things. And all you're concerned about is a party? For shame!
Sissy, Kansas City, KS USA
The problem is though that she's only being investigated because lack of qualifications not because she was abusing babies on Channel 4 - so if she did have the qualifications thats okay then.
To the poster who said bringing up babies is the choice of the individual and some parents dont know - you do what the nurse said to my mum back in the sixties when she was having trouble with me sleeping "Just love her". Its instinct that makes you want to reach out and hold and cuddle your child.
Carolyn, London, UK
Does it really matter? HER 'babies' are sleeping from 7PM to 7AM. Are yours? What's a few made up qualifications when your newborn babies are sleeping ALL the way through the night AND you can have thirty guests over for a party?
Marie, GLASGOW,
"Quite frankly there are many many children out there treated a hell of a lot worse than "cv babies". I was more outraged by the mentor who allowed a toddler to use a sharp knife!!!
Mhairi Duff, Livingston"
Yes, Mhairi, you mean orphans? They get left to cry, are always hungry, receive very little eye contact and about 10 mins cuddles a day. Oh no, hang on, that's CV babies, sorry...
I let my toddler use a sharp knife (supervised) and I have to say she is very handy when it comes to helping me with dinner!
www.motherland1.blogspot.com
Georgie, Phnom Penh, Cambodia
With so much in the media about TV misleading the public re telephone votes why isn't this deception on the news? I consider this deception far more serious and to have far wider reaching connsequences than a phone call made too late to be counted. Channel 4 have in my opinion acted disgracefully by airing dangerous opinions with the potential to harm children under he guise of an "expert" which she was not. I hope OFCOM take action
Jackie hird, Otley, West Yorkshire
I would like to point out that parents have the right to choose how to bring up their children, even if it's cv's methods! Who is really qualified to say what's right or wrong? It can be so difficult to know what's best especially when the goal posts are being moved so frequently. Quite frankly there are many many children out there treated a hell of a lot worse than "cv babies". I was more outraged by the mentor who allowed a toddler to use a sharp knife!!!
Mhairi Duff, Livingston,
While this is interesting, it's far too late, and doesn't address the main problem: that even after criticism from major childcare organisations, Channel 4 has yet to admit the sheer wrongness of Truby King's ideas, in the light of modern knowledge of the importance of mother-baby interaction.
Ray Girvan, Exeter, UK
We have programmes on "rogue traders" because it's so important to protect our homes and cars against being damaged by cowboy plumbers, mechanics, etc, but tv companies don't bother to carry out checks on the qualifications and experience of people who are giving advice to parents during a very vulnerable time in their lives looking after their precious newborn children. Says a lot about the priorities of our culture, doesn't it?
catherine, london, uk
CV's "method" did NOT come from the 1950s as the TV series repeatedly stated. It is based on advice by Dr Truby King, from the 1930s. Since his time, a lot more has been discovered about the way breastfeeding works; all research shows that his methods are guaranteed to STOP breastfeeding, not encourage it. Truby King is a totally discredited figure.
Using Truby King's methods with a breastfed child is a little like saying, "hey, let's do some open heart surgery using medical knowledge and equipment which predates knowledge of sterilisation, the circulation of the blood and just about everything else...and see if it works!"
Likewise, the so-called "1960s" Spock methods stem from his book published in 1946 which became instantly highly influential - I speak as a 1950s baby whose parents loved his book.
Sarah Johnson, London, UK
Qualifications should be checked by Channel 4 as they are in the best position to do this, and as such it is Channel 4 who should be fined heavily for screening a program 'hosted' by someone with bogus qualifications.
Every examination I have passed from my swimming confidence certificate through GCE's and others all have a little piece of paper to show the world what you have achieved.
Would it be too much to ask people like these to actually show the proof or were they even asked.
G J BUNTON, SLOUGH, BERKSHIRE
That is the kind of individuals that consumption society brings, everything is like a goods, an armchair, a television set, a car, a child, it seems funny from here⦠Mercedes.Argentina. South America
Rolando, Mercedes, Argentina
It's a symptom of celebrity culture and false title claiming. She might as well call herself a Maternity Engineer. Like all these plumbers, TV repair persons and car mechanics that get away with calling themselves engineers.
Like most of Europe, here in the States the "engineer" title is protected, and technicians and mechanics are not allowed to claim un-entitled titles.
DaveC, Fort Worth, Texas
I thought the age of sadistic parenting was finally over in the Western world, and not before time.
No surprise that this woman told lies about her qualifications as well. Just another bully and show-off. I suppose we the public are co-responsible - we fall for media sensationalism and deceit much too willingly.
Julia Iskandar, London, England
when you've finaly stopped laughing, google " What's wrong with Gillian McKeith " I think she's going on 4 as well... Just need "Homiopathy for INGROWN TOENAILS !!!" hosted by barmey prince charley to cap it all.
(Can't do any real harm, it's not as if people are getting rich selling quack "remedies" for HIV Malairia etc to Africa.....)
Tim Blair, Peterborough, UK, CAMB'S
Publicity seeking and highly dangerous lady. She should be prosecuted.
Michael Rigby, Blackburn, England
Surely a clear case of fraud which should be investigated by the police?
g Robson, Ayr,
She's a fantascist or conwoman - the C4 producers who employed her should be sacked!
Giles Falconer, Sleaford, Lincolnshire
She retracted the title "Maternity Nurse" because she is not a registered nurse. She's now a "Maternity Consultant" - does it mean she's a doctor now???
UF, B'ham,
Another 'own goal' by the media. I believe that it is time for the broadcast and printed media, along with the government to revise the various regulations.
jonathan mills, Brighton,
References from patients are worthless. There is not a practitioner in the land, no matter how incompetent, who can not produce a string of often vulnerable ex-patients with usually outlandish claims.
Professional qualifications are the only ones that count.
B Wood, London,
This does NOT look good for Channel 4.
What will they do? how will they correct this terrible blunder by themselves and the production company?
Martin, Telford, UK
I am relieved to see this women exposed. I was horrified by her cold and cruel manner.
Having been a maternity nurse for many years I was disapointed to see yet another negative portrayal of my profession. I was very concerned that she appeared to be working without reference to the current guildlines provided by Fsids or advice regarding breastfeeding.
This women did not reflect the true role of a maternity nurse which is to enable parents to gain in confidence get to know, enjoy and understand their new baby, also rest and recuperate. We are kind, calm, patient and very huggable.
I strive to keep not only my knowledge up to date and fresh, my CV accurate and my references checkable. I follow current guidlines provided by the Fsids and other organisations
I would hate people to think we are all cut from the same cloth
Ann Leech, Southampton, England
Is she sad? Is she bad? Is she a fraud?
No! She's "Tellysleb"!
And let it never be said we don't get the tv programs we deserve.
tim buckley, brighton, east sussex
This is outrageous. If it is true, then she should face prosecution.
CH, Sheffield, UK
what responsibility would Channel 4 like to take for this debacle?
dr spock, london,