Valerie Elliott, Consumer Editor
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Traditional puddings such as spotted dick, treacle tart and jam roly-poly are disappearing from the dinner table.
They are now a rarity on restaurant menus and diet-conscious diners have made some of the stickiest sweets endangered species, according to new research for Premier Foods.
It shows that the average British household eats a traditional hot pudding less than once a year and even Britain’s favourite, apple crumble, puts in an appearance, on average, only 2.2 times a year.
Now, after 170 years, Bird’s Custard – owned by Premier Foods – is beginning to worry. It has begun a campaign to save the nation’s puds and is pushing MPs to help to get them reinstated on menus in hospitals, schools, prisons and government offices.
Mary Young, marketing manager for Bird’s, said: “People say they don’t have time to make hot puddings these days. But we have also seen them vanish from many restaurant menus which 30 years ago included traditional favourites like sticky toffee pudding or spotted dick.”
Their research shows that pudding consumption has fallen in 60 per cent of households in the past 10 years.
Only in the north of England is the pudding still thriving. Ms Young said: “Traditional puds are an important part of our culinary and social heritage. It would be a crying shame if they were consigned to the history books.
“Our research shows that people have a lot of affection for these dishes . . . [but] think about them less often because they see them so seldom on menus in restaurants and canteens.”
The National Trust has just published Good Old-Fashioned Puddings by the food historian Sara Paston-Williams. She writes: “Pudding-time still brings murmurs of delight from guests as they tuck into a syrup sponge or plum crumble. Our traditional puddings are glorious – rich and indulgent and comforting. Naughty? Yes, but oh so nice.”
She says that pies, trifles, fools, flummeries, berries and tarts have been served since medieval times but that puddings really came into their own in the 17th and 18th centuries when sugar became cheaper and readily available.
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I think many people are misguided nowadays about the traditonal pudding. I am of the opinion that although puddings might be more 'fattening' say, than a fruit salad for dessert, sponge puddings, unlike fruits, tend to fill you up for longer and so reduce hunger pangs later on.
Susan, High Wycombe,
It was only last night that I ordered and ate a sticky toffee pudding in a restaurant, and it was fantastic! Long live the pudding!
Zara, London,
"People think about them (puddings) les often"... I think about them a lot. I made an Eve's pudding last weekend, and have not stopped thinking about the smell when the serving spoon sank into the sponge - out of this world. We had half for pudding in the evening, and the rest for breakfast the next day. Cooked English puddings are alive and well in Strasbourg.
Helene, Strasbourg, France
Considering the current bad diet of convenience and ready made foods, I really dont think a sticky pudding every now and then in an otherwise healthy diet can cause any harm...
S. Martin, Ireland,
Food education is all very well, but the adage "a little of what you fancy does you good" still holds true. Puddings are soul food! All yummy puddings are easy to make (any car boot sale or second hand bookshop will produce older recipe books full of ideas), so there's no need to be dictated to by supermarket managers or other food suppliers or diet fanatics. Certainly, here in Germany no one even knows about our wonderful British tradition, but you should see them tuck into my apple crumble!
fayanne, Herdecke, Germany
What a shame that these puddings are becoming so rare. I just love a good apple crumble and custard but it is so hard to find nowadays.
John, Guildford, UK
I think that Bird's have lost market share to ready made custards and the British pud is alive and loved.
Fred Hunt, London,
My wife and I spent some time in Henley on Thames about 10 years ago. My wife still remembers the sticky pudding we had at the Red Lion and how she misses it!!
Morgan, Sherwood, Oregon, USA
What? How can you not like Jam Roly Poly?
As an expat living in Spain I miss being able to get my traditional puddings.
What is needed is Jamie Oliver to start a 'bring back the puddings' campaign.
OK they're full of sugar and could lead to childhood obesity, but what the hell? My kids (7 and 11) love them.
Paul Brown, La Romana, Spain
For some years I owned a fairly famous 'gastro pub' in the Derbyshire Dales with a terrifically varied and comprehensive menu from traditional favourites through Mediterannean, Eastern etc., fish, meat, game, vegetarian, the whole spectrum. Our pudding menus also catered for the diet-concious through to the self-indulgent and without exception the favouites were good old fashioned puds - roly-poly, treacle sponge, bread & butter, 70's favourite Crepe Suzette! and whilst people may shun these gems when cooking at home, restaurant menu planners should take heed. People out enjoying themselves, will, in the main ignore their diets for an evening 'off' and enjoy something they would feel guilty of preparing and eating at home. Long live puddings, give diners what they want, not what fashion hype dictates!
Phil Clutton, Chester, Cheshire