Eva Hoffman
Attend an evening with Andre Agassi
Time — the great given, the great unknowable — is rarely thought of as a political or social category. And yet, human time — our life cycles and daily rhythms — is a dimension of our experience as fundamental and formative as ideology or identity.
And, as the 21st century quickens to the end of its first decade, the character of human temporality itself is undergoing rapid and radical changes, whose consequences may affect every aspect of our selves and lives.
Some of our manipulations of time would have, until recently, belonged in the realm of science fiction. Experimental techniques in stem-cell rejuvenation, or growth of organs from embryonic cells, offer the possibility of extending human lifespan to hitherto unimaginable lengths.
At the other end of the spectrum, we have devised digital technologies that function at speeds ungraspable by human perception, and we have come to expect from them nothing less than instant response.
We want more time, and we want it fast. “Impatience is a virtue,” a Samsung ad proclaims, while a Sprint broadband slogan warns that “Now waits for no one.”
But even as we live ever faster, we seem to suffer from endemic shortages of time. Rush and stress are matters of routine complaint.
Partly, this is because our temporal space is simply getting overcrowded. Increasingly, we live in 24/7 societies, with no time out, and no let-up in the activities available to or demanded from us. In our big cities, we can shop till we drop all day, practically every day; and even after dark, we have all the other time zones to play or work with.
Stockbrokers in New York stay awake through the the night to make transactions into the Mumbai morning; we can read blogs from Brazil in real time, and Twitter our news right back. Global time is becoming de-territorialised — that is, severed not only from its diurnal cycles, but also from its geographical location.
More counter-intuitively, we seem to be working harder, or at least longer hours, now than we did in much of the 20th century. After the horrific exploitations of workers’ time during the Industrial Revolution, the agreed standard for most employment became a 40 and then, increasingly, 35-hour week. By now, such figures seem almost pastoral.
For upwardly mobile professionals, a 60-hour week is not uncommon. Partly this is because of our ethos of conspicuous exertion; working heroic hours shows that you have staying power (often boosted, mind you, by energyenhancing drinks, or stronger substances) and that you are in demand. But there is a more surprising reason why we work harder than we perhaps have to: it is because we like to work.
This is what micro-studies of American corporations, as well as comparative studies in advanced democracies, repeatedly reveal: that when people are offered shorter working hours, they overwhelmingly refuse; and that, in many cases, they prefer to stay at the office late rather than go home, partly because home itself has come to feel, in one sociological diagnosis, like “the third shift”.
There are those e-mails to answer, children to take to various improving activities and, in between, some “quality time” to fit in, reconfigured as another kind of task. For women who work, but who still carry the brunt of housework and child-rearing duties, the situation is particularly stressful. But men, too, have been affected. Certainly, most can no longer expect a glass of whisky to be handed to them by their housebound wife when they come back from the office.
To a large extent, we are collapsing the distinctions between work and leisure, or what, rather quaintly, used to be called “life”. But perhaps the most profound changes in the fabric of lived time come from another source — the creative and dangerous demiurge of contemporary technology.
Laptops, desktops, e-mails, social networking sites, iPhones, BlackBerries, Twitter: this is the new surround in and with which we live, and to the younger generations it must seem a kind of second nature. But digital technologies run on a distinctly non-natural temporality. In their own innards, they operate at nanoseconds. But they also compress the time of our own operations into ever-briefer units, shortening the span of our patience and our attention. Moreover, our various devices make staggering quanta of information, entertainment and other kinds of stimuli accessible all the time.
In that sense, our perception of time shortages is real: we can never keep up or catch up with everything that is available to us, sometimes even in our own personal space, or world.
In many ways, technology is clearly an enabling force, and few of us would give up its advantages — for commerce, education and entertainment. And yet, the evidence is beginning to mount that in trying to exploit time to the utmost, and in trying to force our experience into digital patterns and speeds, we run the risk of violating the limits of human temporality and incurring some high, and paradoxical, costs.
Take the very contemporary pursuit of multitasking. The idea here, of course, is to cram several activities — usually involving those digital devices — into any given temporal space, so that the yield, or efficiency value, of each moment is increased. But a Stanford University study found that addictive multitaskers perform less well on tests involving several mental tasks.
There are good reasons for this: although thought sometimes seems to move at the speed of light, mental perception, or having a thought, actually takes time — and switching from one kind of activity to another uses up an extra amount of chemical and neurological processing. If you make your brain shift too quickly from one category of perception to another, it will perform each task less well and more slowly.
We end up thus being less efficient by far — sometimes with disastrous results. Texting while driving causes accidents. On another level, if we try to maximise our use of time by reducing our hours of sleep, we end up by wasting time in a more grievous way, by becoming anxious or ill. And now, according to the Finnish Institute of Occupational Health, which studied 2,214 middle-aged British civil servants, there is evidence to suggest that people who have worked very long hours for prolonged periods are at greater risk of Alzheimer’s.
Clearly, we cross the limits of biological time at our peril. But is it possible that in the more elusive sphere of subjectivity and the inner life, there are similar unwritten laws? Pathologies are often a good clue to the normal; and it is interesting that the signature disorder of our time — attention deficit disorder — inheres, essentially, in an extreme impatience and intolerance of delay.
ADD initially affected mostly children; but it is now being diagnosed in adults and is thought to be so pervasive, particularly in the US, that it is sometimes referred to not as a disorder but as a “cultural style”. And, indeed, the symptoms of ADD closely mimic the patterns of our fast cultures: restlessness, extreme segmentation of attention, an inability to concentrate or absorb anything more than bits or bytes.
But on a larger scale, too, one wonders if our devotion to speed is reducing our capacity for patient observation and reflection. The neuropsychiatrist Richard Restak believes that prolonged coexistence with digital technologies is altering the very structure of our brains.
In his book The New Brain: How the Modern Age is Rewiring Your Mind, Restak suggests that “the new brain” may be quicker but that it encodes information more shallowly and less lastingly. Twitter may be an excellent instrument of practical communication; but if we submit all our activities and relationships to the requirements of instrumental time, we may sacrifice the very interest and depth which makes them valuable.
Few of us would want to live sluggishly or spend our days in inactivity. And yet, as with the depredations of the natural environment, it is possible that in trying to exploit our temporal nature to the limit and beyond, we risk despoiling the very sources of our wealth.
As with the global warming debates, however, there are signs of some attempts to redress the balance. One modest development comes from a number of “slow” movements — of which Slow Food is the best known — dedicated to performing various activities at their own proper pace. It is also possible that, after a period in which there have been rehabilitation programmes for internet addicts, the generations growing up with fast technologies will learn to navigate, or negotiate, their digital environment better. One can only hope that we can step back from our time greed before time turns on us, and we lose a rich measure of our humanity.
Time by Eva Hoffman is published by Profile at £10.99. To buy it for £9.89 inc p&p call 0845 2712134 or visit timesonline.co.uk/booksfirst
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
With rail travel in Europe on the rise, we review the benefits of travelling by train
In this special section we explore new food trends to help improve your dinner party and impress guests
Enjoy further reading from Travel to Fashion, Business to Sport, discover more




Shortcuts to help you find sections and articles
1998
£47,955
12 months for the price of 11 and a 5% discount.
Offer ends 31/11/09
Check your free Experian credit report before applying
Car Insurance
£353 per day
Phonepay Plus
London
£12,000 plus expenses
Ministry of Justice
London
£85k
CPA
Highly Competitve
Specsavers
Whiteley, near Southampton
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
7nts - Penang £499; Borneo £699; All Inclusive £799 including flights, taxes, accommodation and private transfers
For your ultimate tailor-made ski holiday, click here
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
World Class Golf, Spa and preferential Beach Club. Private estate overlooking West Coast
Villas from £275 per night inclusive of Golf
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
Your Comments
Order By: