Tina Gaudoin
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These are not just any undies; they are Giorgio Armani undies. This is not just any body (obviously); it is David Beckham’s body. It’s hard to recall a more apt “brand union”. That the world’s most successful fashion designer has turned his hand to pants is not news (he’s been creating them in one form or another for more than 20 years), but the fact that he has designed this range with one of the world’s greatest sporting icons in mind, is. “I design with the body of a classical athlete in my head,” says Giorgio Armani. “David recalls the classical ideal – he brings to mind the beautiful Michelangelo statue in Florence.” That’s not all these pictures suggest. He might be thirtysomething, and he might not have started the last England match, but as these candid shots illustrate, David Beckham still has “it”.
For a much-photographed icon, Beckham says he was surprisingly nervous about the shoot. “I’ve not done many pictures that reveal quite so much,” he says. “But I think the pictures will speak for themselves.” They do. And Armani is thrilled with the results. “David is one of the very few iconic sports people who is as well known for his style off the field as he is for his talent on the field,” he says, admitting that he tapped Beckham, in a rumoured two-year deal, not just for his sex appeal but also for his image as a husband and father. “For me, David represents a notion of modern masculinity: strong, fit, healthy, but also sensitive and considerate.” “I’m a big fan of Armani style,” says Beckham. “Over the years my wife and I have become friends with him, so I’m happy to be working with him now.” Gosh. Has the commercial world ever known such a “love-in”?
It’s a given that he can sell drinks, sports kit, hair products and phones, but the question is, can David Beckham shift pants? “He’s the perfect package,” says creative director Robin Harvey, of Leo Burnett’s Atelier, who worked with Beckham on his first fragrance campaign. “This is lust by association. Here is a guy, adored by millions of women all over the planet. Why wouldn’t you want to buy the same pants as him?” Why indeed. “The typical Armani underwear buyer is a man who is as confident in himself as he is in his appearance,” says Armani, who adds, by way of an afterthought, “I’m a briefs man myself.”
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It's not people like David Beckham who have destroyed football in England. It's the overbearing fans. Note to fans in England: Lay off the players! No one could perform under that much pressure, no matter how talented. Give them room to breathe. They will never win with all that overwrought pressure
Mike, Los Angeles, USA
No matter how beautiful his body, David Beckham looks dirty and tasteless. Why anyone should mutilate themselves by covering a large proportion of their body in tattoos is beyond me. I certainly don't find it attractive-far from it. Estelle, Nottingham
Estelle Liley, Nottingham, UK
He's David Beckham He can bend it!
Hi-Phen, Zielona Góra,
It is people like Mr David Beckham that have destroyed football in England. His primary gift is to play football, and he should play it to make England proud, not lie in underpants for modelling purposes. Mr Beckham has indirectly told the young impressionable minds in Britain that it is ok to seek fame for oneself, but not fame for country. That is one of the reasons why English football is in the state it is in. Insufficient passion for Queen and country, but selfish passions for self-adulation and wealth. Will such people make Britain stand tall in anyway? Probably not, unless we are all obsessed about what sort of underwear we should be wearing. These photos have aroused the interest of a select group of people, and done nothing more.
AC, London,
hmm very nice, keeping me happy whilst im at work.
simon, peterborough, uk
love frannie's remark...good one! I don't think Armani will be too bothered about where Paxman buys his underwear though...these two are an example of how the Gods don't give all the gifts to one person...Beckham the body...Paxman the mouth....I know which one I would rather have .....do you?
And if you are not attracted by this photo...you are probably already dead!!!
maddison, london, england
Why don't Jeremy Paxman and David Beckham get together to sort out their pants!!
Frannie, London, UK
Thank you Times Online
HM, London,
There isn't a single hair on his body..! How manly (erm, don't think so)...
Garry W, London,
sexy man!!!!
E.S., oranmore,
Great shot and very sexy; looks a bit uncomfortable posing with your right leg out like that tho.
lottie, christchurch, nz
This man is gorgeous, regardless of his GB's -- now, can someone teach him how to enunciate? Then you would have perfection. Lucky Posh.
Jodie, Geneva,
I think that David looks great.
vanessa, Plymouth, England
MY GOD!! Male perfection at it's finest. Keeps me warm in Alaska just looking at it!
shawna rae, sand point, ak USA
Now that is hott!!!!!!!!!!!!!!!! He looks even more beautiful!!!!!!!!!!!!
maria, L.A., U.S.
mmmm.... David Beckham looks luverly in his pants! Photoshop or not, he is very delicious!
Now now boys don't get your boxers in a twist, it's just advertising!
kelly, london, uk
Thanks for prionting the picture, a far nicer start to this cold morning that I'd hoped for from the Times!
Stuart Kane, Glasgow,
Hmmm...Looks like its been "photoshopped" to me, thats not just the briefs either.
bedhead, London,
Looks more like a photo of a well fitting cricket box
P WILSON, Newark, UK
Is this what is known as "eye-candy" ?
K Philips, London, UK
I have these underpants and there is no way your package sits that high. These photos have definitely been enhanced. I'm not saying it's not all him, it's just the position it's all in is just not natural
Paul, malaga, spain