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Jeremy Paxman has courted controversy with his aggressive grilling of the political elite. Now television’s leading interrogator has divided the nation on a matter of national importance: the quality of Marks & Spencer underwear.
With one in five men and one in three women wearing undies from the high-street retailer, an e-mail from the presenter of Newsnight to Sir Stuart Rose, the chief executive of M&S, was bound to spark a heated debate, not least because it referred to “widespread gusset anxiety”.
Paxman, it seems, is worried about falling standards. In a confrontational tone usually reserved for errant ministers, he said: “Like very large numbers of men in this country I have always bought my socks and pants at Marks & Sparks. I have noticed that something very troubling has happened. There’s no other way to put this. Their pants no longer provide adequate support.
“When I’ve discussed this with friends and acquaintances it has revealed widespread gusset anxiety.”
Although the electronic exchange was intended to be private, details of Paxman’s concerns leaked out, as did Sir Stuart’s response offering to discuss the matter. The two men will meet in the next few weeks when, according to Paxman, “we are going to discuss pants and elastic, among other things, and I will have an opportunity to ventilate this issue”.
In the meantime, the broadcaster’s comments have split the country, with some consumers determined to defend the M&S underwear department while others have raised concerns. Charlie Evans, a 27-year-old musician from West London, is a loyal customer. “I have to say that the gusset has not troubled me in all the time I have been a Marks & Spencer pants-wearer.
“What’s not to like with a pair of M&S undies? The material is quite soft, like an invisible second skin, and it keeps everything cupped in the right area. I will continue to buy my underwear at M&S.”
Another customer, a 36-year-old student from East London who did not wish to be named, said: “I have definitely noticed a downward trend in the pants department. M&S underwear just doesn’t offer the same support that it used to. There are major gaps in many of their products these days.”
Women have also joined the debate. Anna Day, a 31-year-old festival director from Strathmiglo, Fife, said: “I have been buying M&S undies for years and have countless pairs of the shop’s knickers and bras in my wardrobe. I have always been happy with the quality and the price but I have noticed recently that new knickers aren’t as comfortable as before.”
Maureen Quinn, 61, who has recently retired and lives in Manchester, has no intention of shopping elsewhere. “I have bought my underwear at Marks and Spencer for the past 20 years,” she said. “The knickers and bras are comfortable and reasonably priced and you can always get the kind you want.”
Paxman, 57, would not be drawn on his underwear preference but did have more to say about M&S merchandise. “The other thing is socks,” he said. “Even among those of us who clip our toenails very rigorously they appear to be wearing out much more quickly on the big toe.
“Also, they’re no longer ribbed around the top, which means they do not stay up in the way that they used to.
“These are matters of great concern to the men of Britain. I just felt it was time that somebody raised this with the only man who can sort it out, Stuart Rose.” Paxman added: “If I don’t get any satisfaction from the pants-bearing meeting, we will have to think again.”
M&S continues to outsell its lingerie rivals by a ratio of four to one. A spokeswoman for the company said that its underwear selection remained “second to none”.
Short history of pants
— The remnants of leather loincloths have been found with the remains of prehistoric man from 7,000 years ago
— The Ancient Greeks dressed very simply. The closest article of clothing worn by men in ancient Rome was called a subligaculum, which in modern terms means a pair of shorts or a loincloth
— Pull-on underpants were invented about the time of the 13th century. The loincloth was replaced by large, baggy drawers called “braies” By the Renaissance, braies were usually fitted with a closing flap in the front. This codpiece allowed men to urinate without having to remove their braies
— In Victorian times, men’s undergarments were in two pieces and made by hand
— Mass production began during the Industrial Revolution
— Boxers and briefs became popular in the 1930s as elastic waists replaced button, snap and tie closures. “Underpants” also entered the dictionary
— Jockey began making briefs in 1930. Jockey Y-vent briefs arrived in 1934
— Colour was introduced during the Second World War
— Spandex was created in the late 1950s. In the 1960s, Lycra Cotton was realised
— In the 1970s and 1980s the new designer underwear producers, including Calvin Klein, used sex as the main selling point for major advertising campaigns
— The thong and the G-string have been popular in South America since the 1980s and have since taken on a global appeal
— In the 1990s retailers started selling boxer briefs, which take the longer shape of boxers but maintain the tightness of briefs
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We live in a skill-less country which survives on a diet of cheap goods from poorer countries.
If he doesn't like it, he can pay a lot more for decent wear.
Edward, Stratford Upon Avon, England
I completely agree. I was brought up with the fact that M&S did the best pants and I've been buying them for years. But my last purchases are already falling apart within a week! Elastic coming away and seams unstitching. I'm at risk of going commando at any moment!
S Stratton, London, England
I have to agree, M&S underwear has gone drastically downhill. What happened to the elastic in knickers, they are so floppy now they don't hold up. And why oh why when they have something that is good do they change it !
Margaret, Isle of Man,
Is Marks and Spencer quality in general deteriorating? I bought an item of food which had black potatoes in it. I complained by letter and sent the batch number. The reply from a customer advisor thanked me THREE TIMES for letting them know then told me to take their letter to the store where I would be given a refund for the cost of the item. Not exactly great customer service.
c allan, glasgow,
I can't believe myself agreeing with PAXMAN but having just put on a new pair of M&S knickers they are truly not as comfortable as they used to be and I find myself in the street having to be contortionist to get them in the right place!!!
S Browne, London, UK
S Browne, London, UK
M&S underwear for women has also deteriorated in terms of quality over the last couple of years....... now pants only last a few months and don't feel as good - even when brand new! - I used to believe that M7S was really a superior brand for everyday briefs - but not any more! Now, they are run of the mill and I often choose other High Street stores, which I used to consider cheaper and nastier.
Hilary, London UK,
I agree with Paxman's complaints and for some time have refused to buy from M and S anything that relied on elastic-pants and elastcated pyjama bottoms,
The other thiong I have given up is socks-the wool ones are so thin as to be useless for warmth.
We are an aging population and need more support and warmth -not less
D Haynes, nuneaton, UK
I completely agree with Jeremy. Marks and Spencers clothes, especially shirts, underwear and socks, have fallen fallen in quality. I hope Mr Rose addresses the problem soon.
Mrs K Wall, Lichfield, UK
M & S is spiralling downward in quality at a rapid clip in both clothes and food.
I look with longing at many of their Per Una items...the cuts are good, the colors enticing. But the fabrics are horrific, especially the knitwear. Their yarns seem to be made from a combo of tumble dryer lint and Hoovered up pet hair.
Bad news with food, too. I just purchased the new and "improved" concentrated chicken stock and found that the quality of ingredients has plummeted. Watered down, more sugar. And who needs chicory, fennel and garlic in what is supposed to be an all purpose chicken stock? Those ingredients simply don't work with many recipes. If I want chicory or fennel or garlic in a recipe, I'll add them myself.
By the way, do the managers of M&S suffer from obsessive compulsive disorder? Why the constant need to rearrange shelves? Some items have been relocated to different parts of the store more than half a dozen times in the past few months.
No wonder M&S is losing money!!!
Jeannette Isabella, Maidenhead, England
Jeremy Paxman is quite right about the quality of M&S underpants, having shopped in M&S for over 40 years I am sorry to say that the days when one went to M&S for quality have gone - they are no better than any other chain store. A wander through the store reading labels will show that all their stock is manufactured abroad, not in the UK, as used to be the case. I wondered when someone would be brave enough to speak out about the lack of quality in M&S garments - it took Jeremy Paxman, well done!
June Stewart, Moffat, Scotland
I'm afraid I have to agree, I too have been buying M&S underwear for years. I bought what I thought were exactly the same pants that I'd bought last year but the quailty was much more inferior and just didn't feel comfortable and rather 'saggy!'
Mrs Suzanne Redfern, Rotherham,
Paxman is in trouble as he tried to hide his NuLabour membership card in his M&S DRAWERS but we have been watching his discomfort for years and will continue to do so. God knows where Wark hides hers-probably gets designer freebies with a pouch thru NuLabour topshop.
Nick Irvine, North Yorkshire, England
As fellow gent may I suggest to Mr Paxman and others that for once the raising of this subject by him is most unfortunate.
During the more aggressive years of Mr Paxmans life he surely will have noticed certain dynamic changes in his personal 'diamonds' as in his life of action.
May I remind him that it is common knowledge that as a young man his 'diamonds' have been held to his satisfaction and that it is only now apparently that he finds his personal choice of sling to have changed.
No Jeremy you will find that the actual weight of the 'diamonds' has changed as with other bodily features.
Surely even you, Jeremy recall the days when your 'diamonds' were held to your satisfaction, and it is only now as your pension approaches that you have noticed that the carat quality of your 'diamonds' may have reduced over the years.
Hence the 'gusset factor' has been noticed, and the personal grip of well, your 'diamonds' has reduced and perhaps there is more than ample room for them to roam
Jeffrey Downes, Bampton, Devon
Could this have more to do with the inevitable southward migration of Jeremy's plums than with the quality of M&S elastic...? I think we should be told.
Charly, Brussels,
Their "Authentic" range of underware (pants) were originally dreamily comfortable - still are the best there is. However, some corners appear to have been cut and the comfort quotient is diminished.
Please lets have the oringinal specs back.
Heny GB, Brampton, Cumbria
Well it seems like Paxo isn't just stuffing chickens anymore...
J Savage, Cardiff, Wales
Agreed! M&S underwear was good... many years ago!
Nick, Nottingham,
Why is he so concerned? On his wage can't he afford to go elsewhere or is that he's spent all his money on M&S shares? With respect Mr Paxman, you haven't answered my question.
B Redfern, krkso, Slovenia