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In fact, San Francisco has more Pan-Asian cafés than you can shake a chopstick at, plus destination eateries like The French Laundry, Jewish delis and some of the best Italian restaurants in the States. Just for fun, try celebrity spotting - between mouthfuls of an organic bison burger with rocket and homemade peach relish - at the Hollywood farmers’ market on Sundays.

Out on the road in the surrounding counties it’s not hard to find the idyllic landscape portrayed in the movie Sideways, filmed in Santa Barbara County: roadside stalls piled high with peaches the size of baseballs, bucolic farm-to-fork banqueting in the fields of a vineyard toasted with a glass of one of California’s big reds.

Over the years, food capitals have sprouted up across the state each known for different specialties: Garlic in Gilroy (there’s a festival in July); raw milk dairy produce and artisan cheeses in Tulare, including Bill Boersma’s award-winning Bravo Farms Cheddars; artichokes in Castroville; honeybees in Palo Cedro and horseradish in Tulelake.

Brilliant yellow mustard plants bloom each year between poppies and grape vines in Napa Valley’s vineyards, signalling the start of the annual Mustard Festival; while Stockton hosts an Asparagus Festival in April, and San Francisco Bay celebrates its Zinfandel Festival in January.

California has optimum wine-growing conditions. “The Mediterranean climate brings a coolness from the ocean while the interior has steady warm weather which consistently ripens grapes; at least eight or nine years out of ten you have a shot at making some of the best wine you’ve ever made,” says Paul Draper of Ridge Vineyards at Cupertino.

Napa Valley, some 50 miles to the north of San Francisco, and Sonoma Valley bordering the ocean stretch of Northern California, are just two of the state’s numerous wine regions. As a rule of thumb – to which there are exceptions – the smaller producers often offer more character, memorable wines and less generic tasting bars than their corporate counterparts that line the wine trail highways.

The ivy-clad Hess Collection in Napa combines a winery with a modern art museum built by the Swiss multimillionaire Donald Hess. Visitors can browse works by Frank Stella and Francis Bacon interspersed with views of fermentation tanks. If the art is depressingly expensive, console yourself with a $10 tasting of four wines. The mountain cabarnets excel.

Go to the ‘Land of Wine and Food’ and you probably will, as Governor Arnie propounds at the end of the promotional video, “be back”. If only to visit the restaurant or taste the vintage that you didn’t get round to on a first visit.