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"Luxury has changed, and at Luxx we believe that true luxury is rarefied, carefully considered - and always exquisite. It is not necessarily overt (read bling) but it is always lovingly, painstakingly, passionately crafted by experts - be it a Bottega Veneta bag, an Aston Martin DB9 or a bespoke Amazon eco-adventure. At Luxx we tell the story of a product, why and how it works and what makes it special. Luxx is for people whose taste levels are elevated well beyond the world of labels and masstige. At Luxx we have a unique take on luxury, because so do our readers."
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Asked, Who is the rich man? Epictetus replied, "He who is content."
Mike, Liverpool, UK
I think the editors live in a bubble a 'designer' free goodie bag bubble. I however do like to enter the bubble and play without getting the freebies and bubbly champagne. It is a rich mans/womans world but luxury can come in many forms without the need of a heafty bank balance. Lets face it luxury is a great escape hatch from the mundane. A soapy bubble bath with a stack of magazines is hard to beat and not so expensive. Slogging through the sales to get Viv westwood at cut price is so satisfying (i always get something heart stoppingly beautiful). A glass of bubbly after a hard days work and a chat with friends - priceless. A good old chat and cup of tea with an elder be it relative or friend is a golden moment luxury. Watching the sunset on any beach with a flask of good coffee - luxury. Holding your three year olds hand as she feeds the ducks - luxury. Blowing out Birthday candles at any age over 60. Luxury appears in many forms - counting night stars - the kubla khan.
deborah coates, tombelle, italy
Slightly odd timing. It might have been more appropriate at the end of the 90s but it's bordering on the ridiculous at the moment. Who will be reading this pretentious nonsense? A lot of us are concerned about the ever increasing bills and for the first time in my life I'm economising on car travel. I've just taken 20 seconds to leaf through it and there was absolutely nothing of interest so I doubt I'll be bothering again.
Cecilia, London,
We all love a bit of luxury, but I was enraged to see the banner advert being a woman draped in fur. That isn't luxury, its not even taste, its just plain vulgar cruelty. Maybe the designer was trying to signify that this was 'road kill' from one of the sponsoring Land Rovers having a brief spell of off roading after the school run. Lets hope that this isn't an indication of the sort of cliched and tacky cruelty that the Luxx editors want to mascarade as luxury in the pages of this e-zine. Lets get some real luxury, rare, sophisticated and positive.
Dr John Garside, Oxfordshire,
I like the template. Refreshing to see somebody having a stab at an online magazine. It isn't easy to build, and perhaps the magazine audience are a little tougher to "bring online".
Well done, although yes, some less mastigous to products to suit those of us who haven't got a helicopter waiting upstairs would be nice.
Billy, london,
Luxury has changed, and at Luxx we believe that true luxury is rarefied, carefully considered - and always exquisite
and then you go and spoil it all by being sponsored by Landrov er, hardly exquisite is it?
Phil Morey, Sydney, Australia
From the e-magazine it seems to me that "Luxx" is just a celebration of outlandish designs, be it something as vulgar as a gaudy pink coffee maker or that mostly horrid jewellery.
I expected something with much more class, but no, just "bling" and an advert for a fairly "popular car".
As for loving, painstaking craftmanship, how can a £10,000 bag offer anything above it's ashthetic or even only it's brand that a £50 bag could not? A DB9 would also be a poor example, nothing says footballer or obnoxious city banker more than that car nor is it really any better than cars 2/3rds of it's price, it's all about brand and looks, not luxury as such.
Kieran, St Andrews,
Come visit Eugene, Oregon if you wanna see luxury. We don't have sales taxes. Our cars are cheap so we drive priuses and stuff like that. We are so freaking spoiled here we don't have to get our hands all dirty pumping our own gas. It is actually illegal in this state to pump your own if you can believe it. We have ocean, mountains, what ever we want. We live and love. We are a simple people of creature comforts. I am the ambassador so if you need to talk to someone about Oregon I am the one. We don't like to be bothered with petty things so only contact me if absolutely necessary. I am an extremely busy trendsetter. This youtube thing has been keeping me up nights. I want to be the standard for quality. There is so much competition. I am going nuts trying to lay the fountain of my body of work to express my notions of quality to my audience in a classy tactful way while all the while preserving the dignity of us all. Oh ya we have medicinal mj and we can legally have doctors
Noella Fay, Eugene, Oregon
The only thing wrong with Luxx is that it should cost 10,000$ to view its contents.
That would provide an exquisite and exclusive experience.
Do rich people really read The Times website?
Jason Kennedy, La Antigua, guatemala
GREED IS GOOD!
I found your Luxx supplement really awful and offensive. Can't believe that many people are interested in a bunch of rich people and their conspicuous consumption. I know that papers need their advertising revenue but this was shameful.
Hope you're going to do another supplement (perhaps printed on that brown paper that Primark uses for its shopping bags) about what poor people buy each other for Christmas.
Alex Payne, Epsom,