USP A unique establishment in the heart of Mayfair that affords the modern man a traditional barbershop and a variety of lifestyle and grooming services.


AMBIENCE The mood is attentive and becalming. In the halogen-lit personal cubicle, you can choose the plasma TV or music system. Each step is executed with the calming certainty of a Buddhist ritual.

EXPERIENCE This is shaving in all its ritual glory. From the steaming facecloth to open the pores to an almond-scrub exfoliator that removes a few thousand dead skin cells. After the shave the skin is soft, ready for a dab of moisturiser balm and a cold towel to finish the performance.

FOOD Complimentary drinks.

IN CROWD Men in sharp suits.

WALLET WATCH A wet shave costs £30.

NEED TO KNOW 31a Bruton Place, London (020 7297 4343; www.gentlemenstonic.co.uk)

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