Richard Morrison
Star musicians and your favourite Times writers at the Albert Hall

Gosh, even the title has one drooling with anticipation. “The 4-Hour Work Week,” it shouts. “Escape the 9-5, Live Anywhere and Join the New Rich.” Who could resist such a blandishment? At heart we are all Fausts, aren't we? We're all seeking the magic formula that will make us richer than Bill Gates, happier than a monkey in a banana plantation, and idler than a cat napping in the sun.
And Timothy Ferriss plays the role of the tempting Devil with insouciant charm. “Has being ‘realistic' or ‘responsible' kept you from the life you want?” he asks, enticingly. No wonder that his book was a New York Times bestseller for 17 weeks. Today it is published in Britain. So will it revolutionise the lives of oppressed workers on this side of the pond?
“Read it, digest it and live the life!” my editor commanded. “See if it's possible to go from ‘$40,000 per year and 80 hours per week to $40,000 per month and four hours per week', as the author claims to have done.”
Well, of course it's impossible. Logically impossible, I mean. Had I followed Ferriss's advice, I wouldn't even have been in the office to receive my instructions. No, I would have negotiated a “remote working agreement” allowing me to toil (or pretend to toil) from whichever exotic location I fancied this week. “Being bound to one place,” Ferriss tells us, “is the new defining feature of being middle class.” His heroes, the “New Rich”, are defined by “a more elusive power than simple cash - unrestricted mobility”.
Nor would I have been available via e-mail or phone, because my colleagues would know by now that I look at my e-mails only once a week, and check voicemail even less. Nor would I have known about Ferriss's book from media coverage, since I would have followed his advice to “cultivate selective ignorance” and “develop and maintain a low-information diet”: reading no newspapers, only the odd trade magazine article that might increase my profits.
And even if my editor's message had somehow slipped through, I wouldn't have bothered to read the book myself. I would have done what Ferriss recommends: “outsourced” all the dreariest parts of my job to a researcher or personal assistant in Calcutta or Delhi, who would complete the tasks overnight and e-mail me a snappy summary - all for a pittance. “Build a system to replace yourself,” Ferriss instructs. In other words, reduce your work to the “minimum effective load” necessary for your boss not to notice.
Actually, I wouldn't even be working for The Times any more. I would have set up some mysterious but amazingly profitable internet-based company that specialises in buying niche products from manufacturers, repackaging them, shamelessly adding a huge mark-up, and flogging them to retailers at such a profit that one is free to spend all one's life travelling first-class from one exotic beach to another. “An automated vehicle for generating cash without consuming time” is how Ferriss describes this entrepreneurial marvel.
And the beauty of his book is that it seems so easy to achieve! His own brainwave was a “dietary supplement company” that outsourced everything “from manufacture to ad design”. A friend has set up a “surf adventure company” for jaded yuppies. Another has launched a “start-up poised to reinvent peer-to-peer technology”. If I had the faintest idea what that means, I'd do the same. Apparently it makes millions.
All this may suggest to you that Ferriss's book is the biggest load of new cobblers since ... well, since the last self-help, get-rich-quick tome to top the New York Times bestseller list. But the strange truth is that, as I ploughed through his 300-odd pages of “lifestyle design” tips, I warmed to him. Consciously, he says a lot of astute things about office drudgery generally and corporate America specifically. Unconsciously, he says even more.
Let's start with the conscious things. Ferriss puts his finger on so much that is inane, timewasting and life-sapping about the 9-5 treadmill. The fetish with meetings that go on and on and settle very little. The requirement to push even the smallest decisions upwards for approval, creating organisational inertia and personal frustration. The culture of e-mail chit-chat that now consumes millions of man-hours each working day. The requirement to sit at your desk for eight hours, even if you can accomplish all designated tasks in two. The reluctance to be flexible about either the hours or the location of office work.
And, most of all, a typical career structure that holds out the promise that (as Robert Frost drily observed) “by working faithfully eight hours a day, you may eventually get to be a boss and work 12 hours a day”. And which, to pile injury on insult, delays the ultimate reward - the time and money to do exactly what you want - until a few waning years between retirement and death.
Sweep it all away! That's Ferriss's mantra. Why defer to an unknowable tomorrow what you could enjoy today? Rather than scrimping and saving for a retirement that you may not be healthy enough to enjoy, plan a series of “mini-retirements” throughout your life: a minimum of one month's fun for every two months of work.
None of this wild “thinking outside the box” is new, of course. From Charles Dickens to Ricky Gervais, the world has never been short of wags pointing out the surreal insanities of the office worker's daily grind. What's different about Ferriss, and typical of his brash, techno-savvy generation (he has just turned 30), is that he thinks it is within the power of you, me and every other wage-slave to liberate and empower ourselves.
How? By being brutal with those (including our bosses) who waste our precious time. Wriggle out of all possible meetings, he says. Delegate as much as possible. Be shameless about calling in sick if it is strategically helpful to you. Learn to be difficult. Don't be bullied. For those who “wouldn't have the nerve”, Ferriss suggests a series of “comfort challenges” to stiffen the sinew - everything from asking complete strangers for their phone numbers, to lying down in a public place.
And be equally brutal about rationalising your work. Don't expend energy on deals that will produce only limited returns. Ferriss is scathing about the supposed virtues of “managing your time”. That's for wimps and beginners, he says. What he wants is for you actually to eliminate most of your workload.
Then, after you have perfected the art of doing your work in two hours or less each day, comes the moment for you to liberate yourself from the shackles of daily attendance in the office. He outlines a series of conversations in which you persuade your sceptical boss that, while you are indispensable anywhere, you are at your most blazingly productive working from home.
Except that you won't be at home. Having mapped out your “dreamline” (the time and money you will need to pursue your dream of hiking over the Himalayas, or learning Hungarian, or whatever your improbable fantasy is) you will use your newly acquired spare hours to establish the business that will generate the necessary dosh.
You could, for instance, create an “information product” - such as marketing yourself as a “top expert” in some field or other. But, you protest, you aren't a top expert in any field. No matter! According to Ferriss, it takes less than four weeks to acquire enough expertise, professional letters after your name, and general hogwash to pass yourself off as an expert in an area such as “relationships” or “work-life balance”.
I can believe that.
Ferriss writes with the amoral fervour of a latter-day Nietzsche, advocating the triumph of the strong-willed over the weak, the dithering and the conscientious. He even uses words such as “übermentor” to signify his reverence for heroes who have succeeded in conning their way to a gloriously indulgent lifestyle. And his strategies for subterfuge - everything from pulling the wool over your boss's eyes to setting up an automated reply service to kid callers that you are a vast corporation rather than a one-man operation - have been devised with Machiavellian cunning.
But you don't need a mind as sharp as Machiavelli's to spot the big flaw in his scheme. For him, or you, to live the life of Riley, it is necessary for a lot of other, dimmer people to toil on in offices - picking up the pieces, taking care of the nitty-gritty work, sorting out the cock-ups that the brilliant Ferrisses of the world loftily ignore as they swan around the globe.
And what would happen if, say, teachers, doctors, nurses, train drivers or policemen decided to adopt Ferriss's tactics? Or if all those Indian slaves working for a pittance to do your outsourced tasks suddenly realised that, if they cut you out, they could be earning your salary from your employer?
Funnily enough, that is where Ferriss's book raises some really interesting questions - though he doesn't even acknowledge them, let alone answer them. Isn't his strategy for pursuing a life of hedonistic self-gratification, by dumping all the hard work on an underclass in the Third World or his own country, a metaphor for what has happened generally to industry and commerce in the US and Western Europe? Aren't we now dangerously reliant on gullible workforces in the Far East doing all our dirtiest or most labour-intensive tasks for tuppence, while we reap the profits from retailing or marketing? And isn't it only a matter of time before the New Exploited wise up to the sly sleights-of-hand of the New Rich?
Ferriss's answer, presumably, would be “yes, so get in quick”. He is a very snappy writer, and the picture he paints of his own liberated, carefree lifestyle - “racing motorcycles in Europe, scuba diving off a private island in Panama, kickboxing in Thailand or dancing a tango in Buenos Aires” - will be seductive to the twentysomething slackers who will presumably rush to buy his book. Especially those who are blissfully untroubled by scruples. To misquote the old Gershwin song, it's nice work if you can shirk it.
My trouble is that I do quite like my job. I think it gives my life some shape and purpose. But this is a freak concept that Ferriss can't quite get his head around. In his world, everyone hates to work.
The 4-Hour Work Week by Timothy Ferriss, Vermillion, £10.99
The Four-Hour Work Week Top Ten Tips
1 Check e-mails once a day at most, and never first thing
2 Wriggle out of meetings
3 Delegate, or outsource, all labour-intensive tasks
4 Practise being awkward, so you're not troubled with trifles
5 Take outrageous liberties with your working practices without asking permission. You can always apologise afterwards
6 Apply Pareto's Law: focus on the 20 per cent of work that produces 80 per cent of profits
7 Dump the 80 per cent that produces 20 per cent of profits
8 Cultivate “selective ignorance”. Don't waste time reading what's of no relevance to you
9 Liberate yourself gradually from the workplace, claiming to work more efficiently from home
10 Don't defer having fun till you're too old. Take two or three “mini-retirements” each year
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Pro - productivity increases and nobody gets hurt. The job gets done without wasting hours at work.
The con is that it's not possible for everybody to do it or do it to its full extent. But its ok. The smart will gain while creating jobs offshore for those why are greatful to have them.
Neeraj, Stamford, USA
I object to Richard Morrison's suggestion that this stupid, selfish idea will be "seductive to the twentysomething slackers who will presumably rush to buy his book". Why twentysomethings?
I'm a 23 and get pleasure from working hard & knowing I've done a good job. Am I really the only one?
Fay, Fife, Scotland
I already outsource my work to a guy who I pay less than I get paid.
The trick is to be ambitious and have the credentials.
JP
JP, London, UK
Have times changed?
There was a day when people were proud to be employed in a company.
Monty, London, UK
Sorry, I don't have time to read this. Can you please have a look at it, and isolate any sensible advice. Thanks.
Andrew Other, Manchester,
i loved the mini retirement concept!! an innovative concept!
don't u think the list at the end will take even 4hours a week??
Kirti, mumbai,
If you truly discovered the secret of becoming mega-rich on 4 hour weeks, would you really stop your wake-boarding across the South Pacific or whatever to write a book?
Nope.
The real object lesson here is that you can get rich writing a best seller by telling people what they want to hear.
DP, London, England
when I look at the list at the end of the article I see parallels with the British management ethos of the 70's (particularly in car manufacturing).
Especially 'practising awkwardness'. It's no coincidence that everything's now made in China. This book sounds like naive drivel.
Bob, Birmingham, UK
Come on men - just roll up your sleeves and get on with it....honestly, some of you guys are always looking for the easy option all the time!! See article "I Need a Hero" yes, Hero not lay-about....
jenna, swindon, uk
I go to my work so that I dont have to stay home where my wife would expect me to work even harder.
J. Long, Milton, Wisconsin, USA
C'mon guys. Brazil = samba. Argentina = tango.
Richard Lancaster, London, UK
It's about working 4 hours, not 4 days a week...
alex, Bolzano,
I actually work a 4 day week!!
If you dump that 80% of work that only makes 20% of the Profits, its possible!!
I reckon only owners can follow this though
vrutiyer, southfields, uk
Leave aside the promises - whether you believe them or not the top ten tips are actually very good.
They might not make you rich but they will certainly help you work smarter (which must be good even if you love your job - because you can always love it just a little bit more, as Dr Hook might have said).
Huw Sayer, Norwich, England
So much for the dignity of work! I take it that the book is taking a 'tongue in cheek' look at the modern nine to five office syndrome - not inspiring but someone has got to do it.
Des Greene, Ringabella, Ireland
Most financial and quoted company board rooms are already filled with people who get the equivalent of $40000 a month for four hours work
peterfieldman, paris, france
Don´t try this without good lawyers and enough funds to pay them. Outsourcing only works with good contracts and contracts only work if you can enforce them.
Andrea Hossmann, Berlin, Germany
having read the book, i am now living the dream in south beach miami whilst the old "dredges" work their cotton socks off whilst stuck on the M25 at 7:30am in the miserable weather.
andy Orchard, guildford, surrey
The point that many miss in the book is that you are not being lazy or shirking off, you are working smarter at getting done what you need to do, so you can go do what you want to do.
For someone like me with MS, you learn many of these things the hard way because of the physical and mental hardships that come with the disease. people CAN do it, it is whether they have the bottle to actually step up and try. Like most things in life, unless you have a dire need it is much easier to moan and say why you can't then make a concerted effort to change. And that is just being human.
I find that some of Tim's book grates on me because I want to be seen as a nice person, and his suggestion for ensuring people take responsibility for the work they can do, is to be rather difficult to deal with. I know those type of people, I really don't want to be one. So that is something I do in other ways.
If you have to change you probably will, if you want to change you might, if you aren't sure ....
Allison Reynolds , Sydney, Australia
A great review.
I agree with you that it's important to be engaged in some work that gives you purpose. However it's better to be in control and work from where you want to.
It's all about changing our mindsets, lots of people hire cleaners so they dont spend 3 hours each weekend cleaning the house.
It therefore makes sense to have someone outsource parts of our working lives that are repetiitve and time consuming.
Many of my clients are dong exactly that.
Gavin Allinson
http://www.OutsourceSuccess.com
Gavin Allinson, Oxford, Oxon
surely no coincidence that the author's name is Ferriss. Ferris Bueller would be truly proud. I think the author is having a laugh !
Loudzoo, London,
Perhaps Mr Brown might care to adopt the whole of this strategy after all he does seem to be very good at Item no 5 - "Take outrageous liberties with your working practices without asking permission. You can always apologise afterwards "
Freedom, Tunbridge wells, Kent
Very interesting. I have run my own small business for nearly 20 years, doing something I enjoy and earn a modest amount.
When you have a job you love, you don't need so many luxuries in your life: holidays, gadgets, cars. When you are in control of your timetable, your hours are flexible and you can arrange more free time where necessary.
You can travel off-peak, book in advance. Avoid stressful rush hours and shop at quiet times and when there are bargains. You can cut out stressful, less profitable customers, and lead a more relaxed and healthy lifestyle.
Many people seem to create a hell for themselves by always being available on the end a mobile or staying in a job they hate.
Robert, Manchester, UK
The best we can do is take control of our work and our life. It is important that what we do does not always feel like work. If we have a life in balance then work will fit with what ever else we want to do in the day.
To work smarter does not mean to work less hard, sometimes a full life is harder work than an easy lazing around one - I guess that is stating the obvious.
To use all our skills and to be able to have diversity in what we are paid to do always feels easier than having a 'grind'. If you want to do more than one thing all day then list everything you can do and get paid for the fun stuff and the 'grind' stuff. Use a site like lifeworklife.co.uk and get the thing in balance.
Go to Brazil and teach the Tango!
Kirsten Hemingway, Bleadon, Somerst
I find it more amusing that the first three comments made effectively support this author's position and either reject his results out of hand as sheer, impractical madness or object to the premise that they automatically must be looking for an escape.
In my 20+ years experience as a recruiter up to the highest levels of a variety of economic sectors, I have found that there are few people capable of grasping or desiring to grasp the idea that there may be an alternative to the consumption of their lives by 'employers'.
At bottom, people WANT to be the same as everyone else and have a job that slots into a five day working week with a two day week end. It is no surprise that those who consciously escape are proportionately few and for all those who will buy the book out of an underlying discomfort that they are wage slaves, less than 1% will do anything positve to change.
People prefer to be asleep than wake up and take a risk.
Obey, consume, procreate, die. Right On!
Malcolm, Kuwait,
This idea of 'mini-retirements', or changes/breaks, periodically, seems incredibly wise.
But as for cutting out irrelevant reading - what that is relevant is of interest or pleasurable to the average reader? We do not watch movies about making 5% profit instead of 3%, so why should we cut out Hello or Private Eye in favour of Management Accountancy Weekly?
Jonathan, Baldock, UK
So, playing hooky by hiding at home is his answer to a liberated life? Won't someone at work miss me if they have a question that I have to answer but I've buggered off to Brazil to learn the Tango? Stupid really.
Dalton, Toronto,
I totally agree with your article and especially the last point you make: you actually enjoy your job.
I find it sometimes strange how many times you hear other people complaining about their job. I believe it is just down to two steps:
1) Finding what kind of ''activity'' you actually enjoy (obviously easier said than done)
2) Work out how many risks you are willing to take to get a job with that ''activity''
Because of the injustice and corrupted people in this world, we all do not have the same choices and access to what we all want.
Although this book could be really funny to read, just to relax...but not to actually practice
Jini, St Louis, US / Missouri