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Redmer was speaking last week at Unbound, an invitation-only conference at the New York Public Library (NYPL). It was a groovy, bleeding-edge-of-the-internet kind of affair. There was Chris Anderson, editor of Wired magazine and author of The Long Tail, a book about the new business economics of the net. There was Arianna Huffington, grand panjandrum of both the blogosphere and smart East Coast society.
But this wasn’t just another jolly. There were also publishers and Google execs, two groups of people who might one day soon be fighting for their professional lives before the Supreme Court.
For Unbound was another move in a strange, complex and frequently obscure war that is being fought over the digitisation of the great libraries of the world. The details of this war may seem baffling, but there is nothing baffling about what is at stake. Intellectual property — intangibles like ideas, knowledge and information — is, in the globalised world, the most valuable of all assets. China may be booming on the basis of manufacturing, but, overwhelmingly, it makes things invented and designed in the West or Japan. Intellectual property is the big difference between the developing and developed worlds.
But intellectual property rights and the internet are uneasy bedfellows. Google’s stated mission is “to organize the world’s information and make it universally accessible and useful”. The words “universally accessible” carry the implicit threat that nobody can actually own or earn revenue from any information since it will all be just out there.
Furthermore, Redmer’s point indicates that, for Google, the mission has barely left base camp. Himalayas of information are still waiting to be conquered. And the highest peaks of all are the great libraries of the world, the repositories of the 100m or more books that have been produced since Johann Gutenberg invented movable type in the 15th century.
In December 2004, Google announced its assault on these peaks. It had made a deal with five libraries — with the NYPL and at the universities of Stanford, Harvard, Michigan and Oxford — to scan their stocks, making their contents available online via Google Book Search (books.google.com). Ultimately, it is thought, some 30m volumes will be involved. Microsoft, meanwhile, has made a deal with the British Library to scan 100,000 books — 25m pages — this year alone. Google has now scanned 1m books.
The first thing to be said is that Google Book Search, though still in its “beta” or unfinalised form, is an astonishing mechanism. Putting my own name in came up with 626 references and gave me immediate access to passages containing my name in books, most of which were quite unknown to me. Moreover, clicking on one of these references brings up an image of the actual page in question.
But the second thing to be said is that I could read whole passages of my books of which I own the copyright. At once a huge intellectual property issue looms. The Americans are ploughing ahead with this, scanning in material both in and out of copyright. The British — at Oxford’s Bodleian Library and the British Library — are being more cautious, allowing only the scanning of out-of-copyright books. This may, of course, mean nothing, since the big American libraries will, like the Bodleian and the British Library, contain every book published in English, so they will all ultimately be out there on the net.
American publishers are not happy. Before its 2004 announcement, Google had been doing deals with individual publishers to scan their books. But digitising the libraries would seem to render these deals defunct. Furthermore, since Google is acquiring copyright material at no cost, it seems to be treating books quite differently from all other media. It is prepared to pay for video and music, but not, apparently, for books. The Google defence is that their Book Search system is covered by the legal concept of “fair dealing”. No more than 20% of a copyright book will be available, the search is designed to show just relevant passages, and it will provide links to sites where the book can be bought.
Unimpressed, the Authors Guild, supported by the Association of American Publishers, has started a class action suit against Google. A deal may yet be done, but neither side sounds in a compromising mood, and it looks likely that this will go all the way to the Supreme Court, whose ruling on this case may prove momentous.
But still, we are only in the foothills of the library digitisation issue. When Google made its 2004 announcement, Jean-Noël Jeanneney, president of the Bibliothèque Nationale de France, experienced “neither distress nor irritation at the project. Just a healthy jolt”. He welcomed the idea that “a treasure trove of knowledge, accumulated for centuries, would be opened up to the benefit of all,” but he was also “seized by anxiety”. Driven by this anxiety, he wrote a short book, Google and the Myth of Universal Knowledge.
Though he declines to talk of “a crusade or a cultural war”, the book is a clear case of “aux armes, citoyens!” The citizens in question are, in this case, European rather than just French, for Jeanneney sees the Google project as an act of American cultural hegemony. He has won the backing of Chirac for a project to develop a European search engine to rival Google, the so-called “Airbus solution” — the creation of Airbus was a deliberate attempt to combat the ascendancy of Boeing in aircraft manufacture.
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