Anybody who goes to such a beach blatantly doesn't care about future generations who will suffer from global warming.

Dan, Scarborough, UK

Oh, come on, as if anyone who gives two hoots about the environment would ever go to Dubai in the first place.

S. Evans, Glasgow,

The met office also said we'd be growing olives in Southern England before long & droughts were here to stay - anyone been round these parts lately??

Alastair Roy, London, UK

"For all you environmentalists squawking about global warming... get a Life!"
I have got a life and I want to keep it that way.
This is a worthless waste of energy, time and talent which needs to be more productivley employed.
If you don't like it hot, don't go to Dubai, or is that too simple?

Tim Hunt, Abingdon, UK

The rich had best enjoy it while they can, because there's a revolution in the air, and they may find themselves buried in the sand, rather than walking on it.

John Monro, Wellington, New Zealand

@ Martin, Oxford, UK

They've got money bruv. They can do anything they like.
How about Birmingham or London craft up the project...

Edwin, London, UK

As an environmental engineer I can see that this could be done in a sustainable way - But in Dubai it won't!

But it won't work since the thermal conductivity of the sand is so low and the sun heats the surface of the sand so it'll still be baking to walk on.

Still, makes for a good story!

Martin, Oxford, UK

The Dutch government is currently looking into heating parts of the beach in winter so people can enjoy the beach in October - March as well.

Martijn Lafeber, Utrecht, The Netherlands

The report doesn't say how the coolant is cooled in order to keep its low temperature: with refrigerators (consumes a lot of energy) or through a circuit in the ocean. This makes a big difference.

Jack, Villefranche, France

It's shocking to read that there are still people who think this sort of thing is "cool". We're headed straight to destruction and these ignorant people want to keep their foot on the throttle.

Jeff Sokal, Jeffersonville, USA

I agree with Scott. This is wonderful. Eco-freaks need to chill out as well and stop fussing about things that are entirely outside of their comprehension.

Jordan, Sofia, Bulgaria

If you've ever spent time in the desert say Lake Havasu, AZ and stepped on the sand when its 115 F degrees(46 C) in the shade and the sand is 150 F (65 C) you understand what a wonderful thing this is.

For all you environmentalists squawking about global warming... get a Life!

Scott Auchmoody, Irvine, CA, USA

I don't see what the problem is. We use A/C all the time. All they're doing is moving the heat someplace else. if they wanted to they could solar power the whole refrigeration circuit, it certainly seems that they have that engineering prowess. plus the heat generated could provide hot water. GG!

Jeremiah, Southern ON, CAN

If the sand is too hot - wear flip flops or if you can't stand the heat do not go on a hot weather holiday! Dubai need to be far more eco-aware in their tourism. British tourists should avoid the hotel and a British engineering company should not be working on the scheme.

Rhiannon , London, UK

No, Matt, in effect they are trying to AC the entire planet. Problem is, the inherent inefficiencies in this result in enormous loss of energy (ie, heat produced). It would actually be better if there was a dome.

shaun, buninyong, australia

Sorry, Versace. Way UNcool (pun intended). Wow. They've managed to be both conspicuous consumers as well as eco-unfriendly, both MAJOR faux pas in the current economic and environmental climate. So unhip. So passe, Versace. I thought you were contemporary and chic? Seems you're stuck in the 1990's.

Mia, San Francisco,

Finally!!! I have always dreamt of that, I knew I could trust on fashionable Italians for that. Grazie Dona!!!!!

Ettore, Rio de Janeiro, Brazil

It isn't necessarily such a ridiculous proposal. What if they used water flowing through the pipes under the sand to remove the heat, then used that to provide hot water to the hotel? It's not as if they're building a big dome over the beach and A/C-ing that.

Matt, NY, NY, USA

Lauren, you live in Miami. Your bubble has popped. Good luck getting to the next one.

Clayton, Texas,

Bravo! Versace. II would love to enjoy a beach with cool sand. Well Done Versace

John, westfield,N.J., U.S.A.

i actually think this idea is brilliant.
Let us live in that bubble!
Go Versace

lauren Wolfe, miami, USA

"This is the kind of luxury that top people want."

Well pardon me! I guess me and the rest of my "bottom people" friends will just cut OUR greenhouse consumption more to compensate. Whatever were we thinking?

Cory Michael, Chicago, IL

So why aren't we boycotting Versace?

Paul Horne, Oakland, USA