Richard Ford, Home Correspondent
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Pop stars and supermarkets are encouraging a culture of excessive drinking that is fuelling drunken street disorder, a junior Home Officer minister said yesterday.
Meg Hillier hit out at “drunken pop stars” while hinting that the Government may be forced to take action against supermarkets and off-licences over heavily discounted sales of alcohol.
The Home Office is increasingly angry at the failure of sellers to tackle the issue seriously and is looking at the possibility of imposing curbs on cut-price sales.
Ms Hillier rejected calls from Peter Fahy, the Chief Constable of Cheshire, for a ban on public drinking and an increase in the legal age for drinking alcohol to 21. But she backed Mr Fahy in his warning that part of the problem of teenage disorder on the streets is the availability of cheap alcohol.
Ms Hillier said: “We have this attitude that it’s OK to go out and get plastered, publicly and privately. It is not something that Government or legislation or the police alone can solve, it’s much more of an attitude in society.”
She criticised pop stars and celebrities “who should know better” for their public drunkenness: “There are role models out there . . . repeatedly featured in the media for having nights out drunken, pictures of drunken pop stars and so on. I think those individuals need to recognise that they have a young fan base.”
The Government is about to begin a review of the impact of pricing and promotion on consumption levels amid criticism by police and the medical profession at the way supermarkets are selling cut-price drinks.
Mr Fahy said that the aggressive promotion of alcohol through price reduction in supermarkets was not helping parents and police in their attempt to exert control over young people.
He said that the problem was supermarkets and late-night shops selling drink to young people.
Figures for the first month of the Home Office’s latest campaign to tackle underage drinking show that almost one in five of 3,000 targeted premised sold alcohol to teenagers under 18 in May, the same as in the previous campaign last year.
The latest figures for children aged 11 to 15 show a fall in the percentage drinking alcohol in the week before they were questioned.
But those who are drinking are having more – and more often. Last year the average consumption among 11 to 15-year-olds who had drunk in the past seven days was 11.4 units, up from 5.3 units in 1990, according to the Government.
Ms Hillier said that the review of price promotions of drink, which will report next year, was crucial to the issue. But she dismissed the idea of raising the drinking age to 21, saying that it would demonise or prevent a lot of adults who were drinking responsibly. Ms Hillier also said it was preferable to leave it to local councils to decide if the consumption of alcohol should be barred in particular areas.
The drinks industry and campaigners for tougher action against the availability of alcohol also dismissed raising the legal drinking age to 21.
Ian Gilmore, of the Royal College of Physicians, said: “When we are sending people [under 21] to Afghanistan and saying they can get married, it does not make sense to say they cannot drink.” He called for much more enforcement of existing laws on the sale to alcohol to people underage and to individuals who were drunk.
Professor Gilmore said that the Government should gradually increase the tax on alcohol to bring prices in real terms to what they were 20 to 30 years ago. He also backed linking taxes to alcohol content.
The idea of raising the legal age for drinking alcohol to 21 was also dismissed by Alcohol Concern and the Wine and Spirit Trade Association.
A spokesman for Alcohol Concern said that the law on underage drinking was already difficult to enforce. “Raising the age risks alienating a generation of young people who drink sensibly.”
The Local Government Association dismissed the chief constable’s proposal for a blanket ban on drinking in public. Sir Simon Milton, chairman of the association, said: “This sort of draconian approach could lead to ‘booze burrows’ springing up as drinkers take to drinking away from the public gaze.”

Taxes on alcohol have fallen in real terms while consumption has risen by 50 per cent since Labour came to power, the chartered accountants Grant Thornton said.
There has been no increase in duty on spirits since 1997. However, duty collected went up from £1.5 billion in 1997-98 to £2.3 billion in 2006-07, suggesting that consumption rose by 50 per cent.
Duty on wine has gone up by 20 per cent since 1997 and the duty collected increased from £1.4 billion to £2.4 billion, suggesting that consumption rose by 40 per cent.

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if your trying to reduce the number of youths on the streets binge drinking..why would you let the media publish pictures of drunk stars in the 1st place. Miss hillers comments on drunk stars is inaccurate and is just following past comments from what other people have said...simple
Machias, oxford, oxfordshire
Lets face it, its the whole approach to culture in this country that's to blame..
Just off to watch Big Brother followed by Celebrity X Factor and Property Make Over.
There, I've calmed down now I've had my fix....
Pete Balchin, Solicitor , Bristol, UK
I would be less inclined to blame the supermarket special offers and more inclined to blame the bars and clubs in which underage drinkers are able to purchase drinks on two for one, at half price, or even occasionally free! I was able to attend such clubs from the age of 14 - 12 years ago - although I stil get asked for ID now at 26 in our local supermarket. In my youth if we were drinking elsewhere we purchased our booze from local shops - they were more likely to need the custom and turn a blind eye.
Of course, it is society that must react, and I think the drunken celebrities are to blame for more than just the binge drinking culture. Celebrity magazines fuel poor body image in the young, celebrate promiscuity and poor manners, and idealise the action of becoming famous for doing very little rather than earning status and respect through hard work. We should be considering the effect of reality TV and celebrity gossip magazines on our youth before judging our supermarkets.
Caroline, Newcastle upon Tyne,
The idea that raising the tax on alcohol would have an effective impact on what is a severe social problem is laughable. Reasonable users of alcohol would be penalised to no purpose. The behaviour of those who drink four or five times more than is sensible would not change. Does anyone imagine that reducing their alcohol intake to three or four times what is sensible would change their behaviour? The problem is not an economic one.
Jim Bruce, Inverurie, Aberdeenshire
Why are we assuming that controlling alcohol consumption will control yob culture? As many of the readers have posted, there are numerous western countries whose teenagers have access to alcohol, but they don't see the level of delinquincy/thuggery/social behavior problems seen in the UK. It is hard to imagine that if we take away the alcohol, all the problems will go away and yobs will turn into mild-mannered students. Is alcohol the cause of class disruptions in our schools? It boils down to accountability and accountability starts with MORE policing, longer sentences, and more prisons. If you break the law, you should expect to go to jail. Plain and simple.
Thomas, London, England
This is just Labour ministers once again blaming everyone else except themselves. If booze is the problem then Tessa Jowell should carry the can for introducing a binge drinkers charter but the real problem is more fundamental than that. Alcohol is still much cheaper in Europe than Britain especially when I can get a can of beer for only 12p. The only drunk kids I see along the Spanish Costas are Brit kids on vacation and not Spanish ones. Until this government cracks down on our kids general bad behaviour nothing is going to change.
Mike, Alicante, Spain
People have been drinkin since it was created ...
Colin traveller , Kilbarchan , renfrewshire
It is cheaper in Italy, Spain etc. It is even cheaper in Germany. But they don't have an under 21 alcohol law. And they don't have people running around smashing the place up at 2am despite bars being open longer than in Britain with our what is laughably referred to as "24 hour drinking". since when was 12 until 11pm or some until 12.30 am with most shut by then 24 hour opening? so what is your point Keith?
Dave Proctor, Leeds,
The drunk stars are the same young people that are causing the problems, not an example that youngsters are following.
Mark, stoke on trent, staffordshire
Giving children £30 a week and £500 bonuses as "Education Maintenance Allowance" only fuels binge drinking.
Dunken street disorder? selling alcahol to children?
perhaps we could try enforcing the law?
Sadly though, Police on the street and law enforcement is out of favour with this government, using any excuse to increase taxation isnt..........
paul b , harlow, uk
Why should celebrities be responsible for those who choose to follow their lives and artistic endeavours? The problem is less with their behaviour and more with the media who constantly ram their drunken escapades down our pathetically obsessed throats.
And as for super markets selling cheap booze... who would rather that they sold it more expensively? This is a move that clearly interferes with the free market and I imagine would achieve nothing more than taking more pocket money from those youths who buy it anyway.
This is certainly an issue concerned with our societal viewpoint on alcohol consumption... and nothing else.
Charles 3B, London,
I agree with Hillier on this, but they should go further. Alcohol in the UK is more expensive than most of Europe, which does not have these problems. Blanket price rises or changing the drinking age are not fair on the responsible. Promotions that encourage rapid and excessive drinking are a problem. Yet the biggest problem is simply that in the UK our penalities and enforcement regime for overserving and underage serving are weak, bordering on non-existent, beyond headline blitzes. Effective changes can come from those who supply, not consumers. Kids will take whatever opportunites they are presented with.
Guy Redden, Lincoln, UK
What have supermarkets and celebrities got to do with it? A lot of these kids are of working age but have no job.....a Governmental problem. Add to this, parents who have no control whatsoever, or any desire to take it, and you end up with youngsters who have nothing else to do bar entertain themselves by getting totally smashed. I keep saying it....when you have nothing, ( no job, no future), you've got nothing to lose. It's a dangerous situation that our Government is choosing to ignore.
Judy , Liverpool, england
So booze is even cheaper in the US.Don't seem to see young people going round the streets at 2 am smashing the place up & causing grief.Maybe because they do have a 21 yrs alcohol law.We will never implement one,HMG would loose too much tax.Our government is spineless & weak.Can't even tackle the drugs problem in a correct way,we are only a small island but with poor border controls what do you expect.Sorry to digress but booze & drugs are the big problem with our young people,the government do not have the will to tackle the problem,lots of fine words no real action.
Keith Watkins, Redruth, Cornwall