David Cracknell
Claim your free 2010 double sided wall chart
It looks as if David Cameron may have finally got the message. Amid the various pens and rubber bands on his desk at the House of Commons there now sits a picture of the Tory leader standing next to Baroness Thatcher at the unveiling of her bronze statue in the parliamentary lobby. When asked if it had been recently installed to show he is really “one of us” - after Gordon Brown stole her mantle - Cameron goes all sheepish and blushes a bit: “No, no, that was one of my proudest moments!”
Is he being ironic or serious? One cannot be sure. Another item on his desk is a note to call the editor of the Daily Mail, a newspaper that used to be solidly behind the Conservatives but is flirting with Labour. Cameron looks embarrassed and quickly turns the sheet of paper over.
The Tory leader appears surprisingly chipper and upbeat for someone who seems to have squandered such a big lead in the opinion polls since Brown took over as prime minister three months ago. He has enjoyed the two-week break while the Liberal Democrats and Labour have had their conferences.
“While the other parties have their conference they get the limelight and you just, sort of, hunker down, get on with your planning,” he says. “So, we’ve had lots of time to hunker down to plan the election, which has been good. The machine is really ready for an election: in terms of candidates and the budget.”
Does he think that Brown will call a snap poll, then? Cameron is noncommittal, but adds: “I think he’s got himself into a position now where either he bottles it or he’s given us a hell of a lot of notice about his intentions.”
Cameron may put a brave face on things, but the truth is that he has to give the speech of his life at this week’s conference in Blackpool.
Brown is riding high in the polls. The Tory leader dismisses this as simple “volatility” in people’s voting intentions; but Cameron’s flirtations with the green and poverty agendas in the name of changing the public’s perception of his party have arguably allowed Brown to mop up and dominate in traditional Tory areas such as law and order and immigration.
Cameron has always made great play of the fact that he is “consulting” on policies for his election manifesto. But, by commissioning half a dozen policy groups on aspects such as the economy, quality of life and social breakdown, he has left himself open to the accusation that, in the words of one MP “there are more policies on offer than a takeaway menu”.
The Tory leader clearly thought he would have more time to sift through them, but with Labour’s ramping up of election fever, he has to make clear choices this week.
“What you are going to see this week from the Conservatives is very clear definition, very clear direction,” he says. “You’ll see those ideas from the policy review that we will junk; and those ideas that we will take forward and put into the manifesto.”
Three key themes will emerge, he promises. The first is giving people more opportunity and power and control over their lives. He cites today’s announcement that the Tories will abolish stamp duty for first-time buyers on homes up to £250,000. It is, he says, a “classic example” of the Tories being the “party of aspiration”.
The second theme is stronger families and a more responsible society. He says there will be more moves to support marriage, something he began yesterday with the announcement that tax credits would be extended for young couples. “It’s the only way that we’re going to combat crime and antisocial behaviour and make our society stronger,” he says.
The third theme will be a safer, greener country. “We need stronger defence, we need to empower police. We need to deal with threats like climate change,” he says.
“So, a really clear programme. I think Gordon Brown has given us a massive opportunity because his speech was a shopping list of things, most of which he has said he would do before and has not yet done. And there was no - think back to your maths - there was no working out, no ‘how’. There was no explanation of how he was going to do these things.
“If we can explain how we will make the real change people want, then people will vote for real change.”
Cameron cites the question over the EU referendum as an example. “People have more control over their private lives, their family life, but they don’t understand why people in politics have to take what they’re given. And that’s why we say you should have power and control, you should have that vote on a European referendum, on the European constitution and Brown won’t do that.”
Cameron insists he does not recognise what commentators have identified as “flip-flopping”. Earlier this summer some in the party were arguing for hiking green taxes on frequent flyers and imposing new levies on parking at supermarkets; but now they have backed off, perhaps foreseeing the electoral consequences. Likewise Cameron never appeared to mention immigration as a strong theme until the polls dipped. He denies that there has been any shillyshallying.
“The big choice is green stealth taxes from Gordon Brown that go into the great, vast Treasury, or targeted, sensible, green taxes from the Conservatives that will be offset one for one by family tax cuts. And to say that you know we’ve changed on this is ludicrous because we’ve very consistently said that we have to make tough choices.”
As to immigration, he also denies he has been playing “dog whistle” politics.
“What I said was that over the past decade I thought that the overall level of immigration had been too high. It had put too much pressure on public services. And when you look at what a huge amount of illegal immigration there has been, I think it’s an extremely sensible, a very moderate, thing to say.”
Cameron’s view is that you can have a “balanced” approach: talk about nontraditional Tory issues, such as the green agenda and Africa, but at the same time that should not exclude “sensible” attitudes on immigration. To him that means transitional controls on migrants from the new EU countries and a points system for nonEU migrants - like Brown - but with a limit.
The Tory leader also denies that being tough on law and order means reverting to type. “Crime is not some right-wing issue; crime is an issue which affects every single person in this country. The Conservative party has always been, and will always be, a party that is fundamentally tough on crime.”
He adds: “I am a moderniser, I am changing the Conservative party. I’ve moved into the centre ground. All that time I have talked and acted about crime. Both in terms of punishment and criminal justice and also in terms of the causes of crime.”
For the first time, he cites Thatcher - as well as Churchill, Macmillan and Disraeli - in his justification for modernising credentials. He praises her for the first time since becoming leader: “I worked for Margaret Thatcher and think she achieved an enormous amount for our country.”
And he is sanguine about the pictures of her with Brown outside No 10. “It was wonderful seeing her outside No 10 and waving. It was a wonderful picture. Look, it’s Gordon’s issue. He spent most of his political life trying to destroy and undermine everything she was doing, and if he wants now to have a photograph with her, then that’s very much his business.”
He will not go heavily personal on Brown either - perhaps wary of accusations of negative campaigning. Does he think Brown is dishonest? “I’m sure he believes what he says. I think that he’s a formidable politician, I’ve always said that, but I think that what’s been coming across has been very inauthentic.”
And the key difference between the Tories and Labour? “We don’t have to stare into some crystal ball about the future of a Labour government,” he says. “We know what it’s been like over the past 10 years. They haven’t dealt with the problem of the health service, problems with education, rising crime rates and violent crime doubled.”
Among Cameron’s summer reading have been the Alastair Campbell diaries (“I got fed up with his ego after about page 250”) and On Chesil Beach by Ian McEwan. The latter is about newlyweds whose honeymoon gets off to a disastrous start. Unfortunate reading for a man who has yet to consummate his relationship with the electorate.
Follow @theredbox, @dannythefink, @NicoHines and @timespolitics for the latest political tweets
Sam Coates keeps you up-to-date with events from Westminster
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
In this special section we explore new food trends to help improve your dinner party and impress guests
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
1998
£47,955
2004
£56,950
Essex
Check your free Experian credit report before applying
Car Insurance
c. £70,000
The Duke of Edinburgh’s Award
Windsor
Competitive
Hickman and Rose
London
Southwark County Council
£100,000
Home Office
Liverpool
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
Book now for Free Stateroom Upgrades, Free parking at Southampton & Free Onboard Spend!
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
Wintersun - inspiration for your winter holiday
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2010 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.