Mike Wade
Star musicians and your favourite Times writers at the Albert Hall

Passengers arriving at Scottish airports were never in any doubt that they were arriving in “the best small country in the world” – because of the signs that were erected telling them just that.
But this was the slogan of Jack McConnell, the previous First Minister, and it was derided by Alex Salmond when he was elected First Minister in May. In the new era of nationalism, the time seemed ripe for inspiring words that might evoke romance and expectation as much as they promised modernity and brisk efficiency.
Six months later – and after lavishing £125,000 on the initiative – the SNP administration yesterday revealed its exciting new slogan: “Welcome to Scotland”. The phrase is also rendered on the posters as “Failte gu Alba” for monoglot Gaels in transit. The copywriting component of the budget has not been disclosed.
Set to run at six airports in Scotland, the greeting is accompanied by a series of images of Scottish life. One shows a boy looking at an exhibit at Kelvingrove Art Gallery and Museum in Glasgow. Another has a bald man in a raincoat wandering along an Edinburgh close. A third offers a bird’s eye view of Inverness. According to backers of the campaign, these snap-shots create a vivid picture of national life. But others are not so sure.
“It feels governmental, corporate and static,” said Anita Califano a senior consultant with Wolff Olins, the company that created the controversial branding for the 2012 London Olympics. “It all fails to convey the spirit of the place, the emotion. If the purpose of branding is to create an emotional connection, they’re not doing that.”
A poster designed for Aberdeen airport shows crashing waves, alongside the caption: “Home of the world’s largest commercial wave energy farm.” Christine Gupta, of Gupta Communications, said: “This is about as boring as the nanny state handouts about drink-driving or speed limits. Who comes for a wind energy farm?”
Another message, not apparently offered as a warning, has shoppers in Glasgow’s Buchanan Street, accompanied by the words: “Birthplace of the ATM and Chip and Pin”.
The campaign, designed by the Leith Agency, will be adopted from St Andrew’s Day (on November 30).
At its launch at Glasgow airport, Linda Fabiani, the Scottish Culture Minister, said: “The images celebrate the historic and modern-day successes that have shaped our country. This is not about developing flashy slogans – it’s much more real that that. This is about showing what a modern, vibrant and successful country Scotland is.”
Follow our three athletes' progress in their preparations for the London Triathlon, and pick up training tips and more
Enjoy screenings of all the classic films you love, plus take advantage of two-for-one tickets
We explore leisure activities that are safe and suitable for all of the family
Times Online's new TV show helps you make the right decisions for your pet
Read our exclusive 100 Years of Fleming and Bond interactive timeline, packed with original Times articles and reviews
The latest travel news plus the best hotels and gadgets for business travellers
Shortcuts to help you find sections and articles


A treasure trove of baubles, booty and stylish quests


Overseas contacts and local business information

£129,500
Bentley Edinburgh
£79,850
Mercedes-Benz of Northampton
£26,995
Unit 1, Woodfield Business Unit, Kidderminster Road, Ombersley, Worcester.
Great car insurance deals online
90k + Bonus + Options
Confidential
London
£23,716 +
Highways Agency
National
£
£43,405 - £48,228 pa
Notting Hill Housing
London
£30,000 base, £100,000 OTE
Riches Consulting
London/South
with annexe accommodation and 5.25 acres
£1,100,000
Beautiful Gardens w/ stunning Thames Views
Studios £33K, 1 Beds £60K, 2 beds £79K
Mortgages, bank acc & money transfers to help you buy abroad
Explore mystical Jordan
From £1030 for 7nts 4*
to USA's Most Cosmopolitan City; San Francisco!
£POA
Book Now for Winter 08/09 and Get 10% off!
Great travel insurance deals online
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times. Search globrix.com to buy or rent UK property. Visit our classified services and find jobs, used cars, property or holidays. Use our dating service, read our births, marriages and deaths announcements, or place your advertisement.
Copyright 2008 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
a drap in the ocean...what's a few pence to you?
In Irak, in the first year alone, the UK spent 1.2 billion pounds on an illegal war.
We'll forget about this as we forgot about that.
William, Kilmarnock, Scotland
All they had to say was'You have arrived!!'
That says it all
Makes you wonder if any donations were made in 'the making of this slogan' in return for the £125000. Can anyone tell me how this money was actually spent? Maybe in the investigations going on re donations someone should look into that?
Drothy, Largs, Scotland
James in London, yeah, all the whingeing from the English half of the 'marriage' despite 30 years of massive subsidy of England by Scotland, does get a bit tedious!
Maybe you need to inform yourself further by perusing the Channel 4 News investigation recently (available online) which shows that although Scotland gets 101% of the government spending which its needs justify, this is dwarfed by the 174% of its rightful share of spending which London (as a city region) sucks in from the rest of the UK - to the detriment of areas like the south-west and cities like Bristol. The rest of the UK would benefit enormously if it divorced from London!
Graeme, Dinan, France
Scotland is SCOTLAND steeped in rich history and beauty.
The marketable value needs a sound infrastructure to attract visitors from United Kingdom and overseas.
Daniela Pani, Reading, Berkshire
I'm sorry I have to say that the money spent on this will NOT be in the design it will be on the poor guys from the agency having to go around and see the miliions of Numpties in Local Government committees that feel they need to stick their oar in something they don't understand.
Well done Leith. I think it looks great. Nice one.
John Lyle, Nottingham, UK
Yeah, when it's time to spend my travel time and money, I choose a destination based on... whether it has a similar number of modern achievements to every other place I might visit. Riiiight. DUH! Advertise what makes the place different, not the same! And in Scotland's case, there is so much to brag about. Sure, it's a lot more than the Whisky Trail, the castles, the romantic history. I think most people are aware that it's a real place and just as much in the 21st century as any other place. But I'm not going to spend a day on a plane to go see more of what's in my own city. It looks like the SNP has a "we're just as good as other countries" complex. What a waste of time. Scotland is fantastic on its own merits. What is the SNP doing about Scottish Nationalism? Never mind the county's sameness. Get to work on its "countriness" - undo the forced union of 1707 and become a self-sufficent country again.
Rick, Toronto, Canada
I am a Scot who does not live in Scotland at the moment and I have to admit the I loved arriving in Scotland and seeing the "Scotland -the best small country in the world" slogan. Because it is so true. I cannot believe it took so much money to come up with something so uninventive and boring.
Elaine, Copenhagen, Denmark
An unimaginative and dull slogan that misses the authentic and colorful image of Scotland. The Leith agency owes Scotland a refund or should donate its fat fee to charity.
David Henderson
www.davidhenderson.com/blog
Washington, DC
David Henderson, Washington, DC
Why does cost matter when the English pick up the bill? It's Scotland and the Scots are welcome to it.
John Ledbury, Kings Lynn, England
I could have save the SNP Administation 125,000 pounds and all that time and effort . Simply ask Passport control to be more welcoming when passengers arrive, first impressions are so important!
Ron, Glasgow, Scotland
God it's painful. What a Howl; glad I'm not a Scot. Ida done it for a tenner Alex. Still, we all have to grow up, some day!
John, ENGLAND, ENGLAND
regardless of the consistently spliffed out work WO are coming out with these days, they are quite right here. This is like so much governmental branding/graphics work in this country; poor aesthetically, dull conceptually, and totally uninspiring.
If they understand that money should be spent on something like this, then why do they not understand how counter productive the outcomes are?
S MacK, glasgow,
The public are always the ones that get forgotten in such exercises as politicians spend money like water on something that could have been developed by children. Why does politics always seem to equal being so out of touch with sensible reality? If you want to promote Scotland ask the Scottish themselves with their history, passion, knowledge and connection. The 'real' message will be accurately be shared and conveyed with £125,000 saved. to boot .As shown by history politicians have no understanding of the mass populus and what really matters and I bet most Scottish people on this particular issue would tell you this for free
John Sherry, Coventry, West Midlands
What ever happened to thrifty Scots?
tom, portland, oregon usa
Well at least we won't have the constitutional nonsense stuck in our face every time we go to Scotland that it is a country. It isn't a country and hasn't been since the Act of Union in 1707. On May 1 that year, chosen to mark the joining with England, the bells of St Giles in Edinburgh rang out "Why should I be so sad on my wedding day?" Until the divorce comes we are both still stuck in this unhappy marriage which is marked by an enormous amount of whingeing from one of the partners. Some of us will be more than happy when the decree absolute is declared, although I suspect the 300 years of tax subsidy to Scotland will be followed by a rather large alimony payment. Beware of arranged marriages.
James, London, UK
The Gaelic version of the greeting is not for the benefit of "monoglot Gaels'. It is for the benefit of those who speak the language who deserve to be represented on a national slogan and also so that tourists are aware that such a language exists.
Bev, Ceredigion,
Welcome to scotland is not a slogan it is a greeting. If I paid £125,000 to have my life summed up and was told the answer was, say hello when you meet people I'd demand my money back.
Ro, Cheltenham,
It Gets Better!!!!
competition to name new bridge crossing at Kincardine!!!!!!!
guess what? 'The New Bridge'
can I have £125,000 pounds please? Thank You
Bill, Sheffield,
Does Scotland government or who else knows that "Welcome to Estonia" is a registered trade mark of Estonia government? Isn't Scotland's slogan copying? (www.visitestonia.com). Very interesting!
Mikko, Tallinn, Estonia
How about turning the signs around to face towards the parasite Scottish Parliament and make a minor textual amendment.
For instance, at the beginning of the slogan, add the words "You are".
Ecgbert, Sheffield,
Ha Ha! The SNP just show how "un-inspired" they really are. A party with no real ideas other than independance. Almost as good as their recent £54m campaign in the NHS to show NHS staff how to wash their hands - without taking into account the number of non-NHS staff who wander through the wards every day.
I wonder how many policemen that would have paid for.
Douglas Newell, Saltcoats, UK
Would it have killed them at least to put an exclamation point after "Scotland"? That would have made the dinosaur about to chomp on the kid's head far more entertaining.
Catherine, Boston, USA
Catherine Clark, Boston, USA
Better than the £11m paid by Abbey National for some consultants to come up with... 'Abbey', however still a momumental waste of money, that is 5 nurse salaries for a year! But i guess the scots would prefer 6 signs!
Jock, scotland,
A scandalous waste of money....
More appropriate, I think, would be...
"Lotso Aggro Bingo Dipsos Fatsos...... et Quangos
JKCochrane, Stevenston,
It sounds like the powers that be have been imbibing in the whisky a little too much. Doubtless that was paid for with public money, too.
Mike, Expat, Canada
I agree that the criticism from the consultants responsible for the Olympic logo is extremely rich. I am all for the London Olympics but am frustrated that their organisers weren't big enough to admit an error of judgement and instead rode out the logo storm, ignoring public opinion and dumping us permanently with this terrible Olympic logo to blight our Games. As for Scotland... the same logo can be found in every airport in the world, albeit with "Scotland" replaced by the name of the country concerned... but fortunately Scotland doesn't need a good logo or slogan to attract visitors, hopefully the Olympics doesn't either.
Keith, Brussels,
So 'Welcome to Scotland' is 'about showing what a modern, vibrant and successful country Scotland is.' Well, silly me, I thought it was
a. so obvious as to be meaningless
b. a great way to fleece the SNP administarion (and thereby the taxpayer) of £150,000
c. shows the SNP decision making to be less specular than the scenery of the country they govern..altogether not QUITE 'modern, vibrant and successful' by any standards..the SNP that is, not the country!
Richard Watson, London, England
I like the new logo for its simplicity.You get what it says on the tin!
Disgruntled Dorothy, Glasgow, Scotland
I could have done it for them for £500 quid. Alex give me a ring next time and I'll sort it out for you....
Henry Adams, Manchester, UK,
It says at the border,Welcome to Scotland(The worste is over!.
Cheeky but nice,As for the official one,Why not ,The Scots are proud of their Country even if we arent proud of Ours,
D Paterson, Bispham, Lancs
If it has been good enough for the 'English' A64/M64 for 40 years that I know of. Theit is 'CERTAINLY' good enough' for anyone arriving by air.
Good old mr Salmond he is showing us what Scots are made
of.
He took it a little to far.
I can't stop laughing......................................with the Eglish an awe that.
Bill, Sheffield,
It is certainly better than the best little country slogan.
Scotland is beautiful and the people very friendly and most tourists know this which is why they come and then come back.
I like the new posters.
joseph Kellie, Edinburgh, Scotland
Wow, which genius dreamt up "Welcome to Scotland" The images are poor, uninspiring, and a waste of time since few visitors linger at the aiport when arriving. Give the marketing job to a Clydeside college who would do a better job and for less than the £125k!
Dave McGing, Liverpool, UK
Well Anita, your company certainly got it right with the Olympic logo didn't they!?!?!
Best keep quiet if I were you love.
Brian S, London, UK
I had to laugh at the comment by "a senior consultant with Wolff Olins, the company that created the controversial branding for the 2012 London Olympics." Does anyone expect us to take comments by these people seriously? The 2012 logo is hideous and has been derided by huge numbers of people. Where's the "emotional connection" with that branding, pray tell.
Scottish Politics, Scotland,