Jill Sherman, Whitehall Editor
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Labour needs to start urgently winning back the middle-class vote by highlighting issues such as crime and immigration if it is to win the next general election, Hazel Blears said last night.
In an unashamedly Blairite new Labour speech, the Communities Secretary said it was vital that the party pitched itself as the “party of the affluent” as well as the poorest families.
During a debate held by Progress, a group of modernisers, the Blairite minister Ms Blears argued that the New Labour approach had delivered three election victories by appealing to those across the social spectrum.
“If we retreat into our comfort zone, and duck the tough issues such as crime and immigration our coalition will fracture.”
Her speech follows John Hutton’s remarks earlier this month that he wanted to see “more millionaires”. Mr Hutton, the Business Secretary who is also a prominent Blairite, sparked a row by urging the party not to attack huge salaries and bonuses in the City.
The comments from both ministers follow signs that Stephen Carter, Gordon Brown’s chief guru, is rapidly revising strategy at No 10. After private party polling showing that Labour was losing support among the As, Bs and C1 groups, Mr Carter is said to be determined to broaden the party’s appeal.
On Tuesday he split the Cabinet into five groups, each chaired by one minister, to discuss how to draw up a winning strategy and hone a new message. Blairite ministers have for months felt that Gordon Brown risked abandoning Labour’s winning formula in his determination to be different.
Ms Blears said last night that Labour should not repeat the mistakes of the 1992 election when it was seen as the party of the NHS, education, and pensioners. Instead it should revert to the New Labour slogan of appealing to the many, not the few. “But against a background of rising mortgages, home repossessions and a turbulent economy, people voted for the Conservatives,” she said. “Because although Labour was good on “soft” issues, the Conservatives were ahead on the “tough” issues such as crime and the economy.”
Ms Blears, who is heading Labour’s local election campaign next month, said it was vital to win seats across the SouthEast and London as well as Sunderland and Salford.
“If you want increases in the national minimum wage and investment in the NHS, then we have to persuade people in Hastings, Basildon, Harlow and Luton that we are firm but fair on immigration; that we understand their apprehensions about the housing market and the economy; that we share their ambitions for their children to go to university and get on in life,” she said.
“That means appealing to the many, not the few. Being the party of the affluent as well as the poorest families.”
“I don’t want the politics of retrenchment and retreat, of saying what sounds good at the general committee meeting, of pandering to the Guardian.”
Ms Blears will also argue that the party will not win the election simply by talking about its achievements. “People expect and deserve the best from their public services; they don’t say thanks when things improve.
“That’s why \ is right to talk about the need for persistent public-service reforms, driving standards up ever higher, always rising to meet public demands.”
The middle class is set to become increasingly dissatisfied, with The Times reporting yesterday that it was being affected by the credit crunch, due to rises in the cost of living. The Consumer Credit Counselling Service said that even the professional classes were struggling with energy and mortgage costs.
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Funny how Nu Labour become interested in winning back people they shafted for the last few years. Blears should remember that we were promised a vote on Europe by Blair. They lied in 05 and they will do the same in the run up to the next election. I believe the election is lost - it is time for change as it was in 97.
Andrew, Melbourne, Australia
The middle class is it Hazel? What has happened to the workingclass then? NuLabour dont recognise them anymore? OH! I forgot, they dont exist now do they? The indigenous workingclass are now secondclass citizens to the immigrant/migrant class so dont count as voters, NuLabour hope to be seen as the party that represents the middleclass and the champions of the foreigner then? Keir Hardy come back!
Patricia Beatrice Kenny, Bradford , UK
It's strange the possible effect HRT has on some women isn't it? This poor woman is deluded in believing the damage done by New Labour can somehow be swept aside and forgotten! I beg to differ! New Labour sowed the seeds and presided over the wrecking this country and economy, it will shortly be time to pay them back with interest!
R.B., Leicester,
Hazel Blears is mad a march hare if she thinks I will vote labour
steve tea, manchesters, cheshire
WHAT Achievements?
1) Unmonitored immigration
2) High taxation, high waste
3) International NHS free to the world
4) Free education system abused
5) Recorded crime down, unrecorded crime up.
6) 10 years of spin and media manipulation
Something to be proud of Hazel? No
steve tea, manchesters, cheshire
Is Hazel nuts ?
Wills, Soton, UK
Wich Hazel has always missed the point, a bit like the rest of the labour party really.
It's too late you silly woman, good bye you are the weakest link.
D Case, Newquay,
The labour party isn't dead as yet, it can reverse the downfall in one easy way, give us the referendum that it promised us, in fact one on whether we should stay in the corrupt democratically deficient eu would do even more good for their standings. This of course will mean that Brown has to go, because he will have to admit to the UK that he lied about the Lisbon treaty being nothing like the constitution. The question is, are the labour party really honest enough to do the obvious, and dump him out of number 10, let's face it as Prime minister he has been awful, and as Chancellor we are now seeing his mistakes come home to roost.
Barry Davies, Stafford, Staffs
No chance we have had a enough of Labour and Brown the clown. No more to be said on the matter.
Geoffrey Fish, Pontefract, Yorkshire
Labour has won three elections not by delivering, but because the Tories have been so woeful. Labour has destroyed the middle class whilst encouraging scroungers. The chancellors have used spin and indirect taxation to increase the burden on the middle classes.
Hamad Lone, London, England
new labour have destroyed the fabric of the uk and made lying an integral part of politics. it's not their lies that offend me it's the expression in their faces.
i voted labour and am ashamed. i now live in europe and can only envisage coming back once order is restored across the camps that have been pillaged by the new labour hoards.
shame on you, labour.
tom - an expat in europe, europe,
what I find interesting about this statement is that a cabinet minister is prepared to admit a) that the middle class vote is important and b) that the labour party has lost it. However, before they can start to get it back they have to acknowledge what caused them to lose it. Personally I think that they are not ready to do that yet. Perhaps after 3 lost elections they might get there?
alastair harris, DERBY,
I WILL NEVER VOTE LABOUR - the damage is done and will never be repaired.
VJay, LONDON,
Labour should ask themselves why 250000 Brits emigrate every year.
A quick look at London will tell you - when I visit it is no longer a country I recognise.
ben foster, penley,
Pack your bags Blears!
Simon, Nottingham, England
Oh my word, Labour have suddenly realised they've made a terrible mistake.
All this time you've been ripping off your voters of their hard earned cash and pouring billions into the pockets of idle layabouts, spongers and ministers and anyone else with a begging bowl but give nothing back to hard working families and businesses.
I do so hope Labour ministers read this column and the many others that are sending this loud and clear message to labour..
Take pride in the fact that you have broken this country, it's so called middle classes (Read hardworking voters) have had enough of you.
Too late. You're out. Your spin on the doorstep will only serve to reinforce the voters loathing of this government.
I wouldn't waste your money on any campaign, you'll need it when you lose the next election. I can't wait to see the results of local elections in May!
Shelly, Durham, County Durham
You can win over this middle class voter by highlighting things like managing the economy competently, rewarding hard work rather than punishing it, bolstering the union of the UK, respect for civil rights, freedom from government interference and observation, lower taxes, a significantly more efficient and smaller public sector and massive overhaul of the benefits system so that it forces people back to work rather than rewarding them for sloth, idleness and ignorance.
Strangely though, I think that after eleven years in power this is all slightly beyond the capability of the 'Labour' party.
Mark, Edinburgh, UK
This says it all, "the party of the affluent as well as the poorest families". Yup, rip off the affluent and shaft the poor old pensioner. What a great party NU are.
As Edward of London says, to late Hazel, the train has already crashed.
John, Fareham,
Sorry, we don't fall for all that waffle nowadays. You've ruined the country and you're out at the next elections.
Mike Jones, Farnborough, Hampshire
We do not want even more spin. Keep your promise, Ms Blears - give us the referendum on the European Union. I voted Labour last time but will not vote Labour in this highly marginal Bolton West constituency unless we have the promised referendum.
George, Bolton, England
Too late Hazel, the train has already crashed.
Edward, London,
Please do not forget to mention the immigration crisis.
You will soon be swamped with 'refugees' from Africa, Middle East, eastern Europe as well as other countries. UK citizens are leaving at +- 500 / week to seek refuge elsewhere.
Graham Richards, Brisbane, Australia
The heretic Hutton shall surely be burned at the stake of New Labour. Ms. Blears must be careful not to get too close to the fire!
Bob Evans, Anaheim, California