Already thousands of pounds have been wasted on telling Gordon how to smile, and what a disaster that was. Just try decent policies and stop the spin and not many people will care what you look like.

Roger, Surrey,

You can't make a silk purse out of a sow's ear.

Nicola Burdett's on a hiding to nothing if she thinks she's going to make Almighty Gord appear anything other than a dithering, dictatorial bully who isn't up to the job.

Donna Walker, Effingham, Surrey

The man is a joke, but a joke at which nobody laughs.

Neil, Gloucestershire, England

This may come as a shock to Brown and his crony advisors ... but in order to even appear competnet, they have to IMPLEMENT what they spout off in their policy declarations.

Yes, Labour, it means actually DOING something. You see, in the real world, life is not adjusted, improved or even changed by just talk ... you have to DO something.

Edwin, Bucharest,

It reminds me a bit of the joke "how many irishmen does it take..." you know, but this time its "how many make up artists and spin gurus does it take to try and make the Labour Government appear competent" ?. I dont think that it will ever appear competent but they keep on trying.

John, Woking, Surrey

It's not 'embarrassing photographs and television foot-age that risk turning Brown into a figure of fun' - he's doing THAT all by himself!

Chris, St Leonards, UK

Just how many spin-doctors, PR consultants, spokesmen, image consultants, and media consultants does No. 10 have these days? Is there anyone left there who actually does productive and meaningful work?

And who pays for all these cushy non-essential jobs?

Chris K, Cheltenham, UK

I can't think of Scotland for thinking of 'Uddersfield :-)

John, Corby,

The man is a legion in his own lunchtime!

R James, Clifton, UK

Who is paying for this the taxpayer or the labour party? What happened to Brown's no spin policy?

steve tea, manchester, cheshire

Well, this new guru, who more than likely will be tax payer funded, should teach Gordon the essence of timing when making a statement and not to smile at the camera at inappropriate times. It makes me cringe.

Also, he's out and about putting the world to rights, giving £50m of tax payer's money to China and yesterday spouting on TV about democracy in Zimbabwe. Well, how about democracy over in the UK Mr Brown - British citizens denied a vote on the EU Treaty, and less important, although a blatant breach of trust, the denial of public house landlords to make their own decision on whether or not to allow an area for smoking. Now, the pubs are empty and businesses going to the wall. Some democracy!!

Shirley Bowen, Blackpool, UK

To make him look more natural try a miserable slate grey tone. Think "Scotland on a wet day, well, any day really".

tom, Huddersfield, uk

i presume this will involve further waste of public money!

Rupert Nathan, London, UK

Well show us the picture!

Phill, Cheshire, England

Does anyone really think that' dressing up mutton to look like lamb' will make the voter forget their destroyed pensions?
Will a top flight media manipulator make people forget the crushing burdon of high taxes and rampant inflation(you cannot fiddle the real rate for long) and lawless streets and unlimited immigration and the EU takeover of our national sovreignty and the destruction of the British way of life and the cheating, lying, thieving and corrupt political class and the illegal and unwinable wars?

I tell you that it will take a great deal more than a fancy 'NU' package and clever marketing and a complete rebranding to fool the British electorate this time!

If Gordon Brown is so deluded and deranged to believe that a 'relaunch' will save him then I truly pity him!

Stephanie King, Larnaca, Cyprus

I sincerely hope this is not paid for out of the taxpayers pocket. The vanity that riddled Blair's government seems to have carried through with Brown. Why is he so afraid that the public might see the real Gordon Brown and not this carefully managed puppet?

Edward, London,

Spin free is it. You wrote the book, Jonathon. Nasty, nasty, nasty.
Try getting him on a policy issue. There's enough stuff and then some.
Every public figure needs an image consultant / media producer nowadays, including The Firm. I suppose Mr. Cameron is gaffe free? Consultant free? I doubt it.
Get real, mate.

Jo Geoghegan, Brisbane , Australia

pasty Scottish complexion? and the English are a nation of bronzed gods, right? any excuse to take a potshot at Brown's country of birth. Scotsmen are welcome to die for Britain, but not to lead it. my preferred colour would have been Salmond pink anyway.

col, seattle, usa

Now guys, surely you are being unkind?

The Scots never took any pride of thire appearance outside of their sporren.

Give him a break. He deserves a fracture.

Edwin, Bucharest,

I bet this comment won't make the comment pages; but, seriously, this was your lead politics story?

Dave, Manchester, UK