Ann Treneman: Parliamentary Commentary
Download 'Too Hot', an exclusive Specials track from iTunes

The horror, the horror. There were two disasters at PMQs. The Prime Minister was painfully lacklustre. To watch a man drowning is a terrible thing. I found myself looking round for one of those SOS life rings to throw to him. He's so stubborn he would have probably thrown it back. David Cameron was on good form, though too cocky given the state of his victim. But his triumph was spoilt by — and I shudder as I type — his new hairdo.
You may think I am overstating things. At PMQs my seat in the Press Gallery is directly over the Tory leader. This makes me an expert on his bald patch but unable to see his face. So I emerged from the chamber unaware anything was amiss follicle-wise.
Instead I was pondering the savaging I had just seen. It's not only that Dave attacked well (his subject was the planned increase in vehicle excise duty). It was that Gordon didn't hit back properly. He'd arrived looking chaotic, clutching a thousand pages of notes. His delivery was at times faltering and on autopilot. The stammer was back. He seemed about as bouncy as a flat tyre.
The great clunking fist had become the great limp handshake. This is the first PMQs since the Crewe & Nantwich Tory victory and it is obvious that the Prime Minister is feeling battered and bruised. As you may know, Gordon has taken to calling up voters for a chat. But I couldn't help but wonder if Gordon was in any fit state to be cold-calling anyone except, possibly, the Samaritans. Maybe some of those Cabinet ministers talking behind his back should cold-call him, with a few words of support.
So I wasn't surprised when the first person I met after PMQs said: “Wasn't it awful?” I started to mumble something about Gordon. “No, the hairdo!” The hairdo? It had to be Dave. Gordon's too manly to have a do. He just has hair.
Then the next person I met said: “What's with Dave's hair?”
Not, what's with Dave's attack on car taxes? Not, what about how Dave, at times, almost seemed too vicious? For he did. At one point, Dave shouted: “If a company director got up and read out a statement like that, the authorities would be after him.” That's really an accusation of lying. The PM should have hit back. Instead he flashed his weird smile.
But none of this mattered. All the talk was of the hair. Soon there was a wire agency story running on the new do. (I am not making this up.) It all seemed ludicrous until, that is, I actually saw a photograph. Oh dear. Dave had a centre parting! Demi Moore may sue. Think of Billy Bunter goes to Eton.
Suddenly something that happened at PMQs made sense. Labour backbenchers had been very rowdy as Dave had been going on about the Ford Focus: “I know the Prime Minister thinks you fill up a car with a barrel of oil but these are cars that people actually buy with their money!”
The Labour screaming only got worse and now Dave shouted back: “I don't know why you're shouting at me. It's the Prime Minister who's given you the lowest poll rating since Michael Foot!”
The shouting continued but now I can see these were cries of laughter. The Prime Minister may be unpopular but at least he doesn't look like a prat.

Sam Coates's blog about Westminster, politics and spin
Win a luxury weekend to Newcastle and its neighbour Gateshead, find out more here
Risk, resilience and embracing new technology
Industry sectors news at a glance. Interactive heatmap, video and podcast
Discover the power of collective thinking. Submit a solution and be in with a chance to win a Media Hub Home Entertainment System
The inside track on current trends in the charity, not for profit and social enterprise sectors
Everything the Business Traveller needs to know to make a better trip
Make the most of the summer and enter our fabulous photographic competition, you could win a £5000 holiday
Corsica is an island of beauty and contrast, an ideal holiday destination
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
The clever way to lease a new car is with Car leasing made simple™
2009
per month on 36-month
Personal Contract Hire (PCH)
2008
42850
Car Insurance
£24,250 - £30,346
MI5
London
£60,000
The Environment Agency
Bristol
Up to £90K
Boots
Midlands
OTE £85k
Credit Protection Association
Nationwide Opportunities
Completely London
Luxury Condo's in Manhattan with NYC views
The best new homes in Wimbledon?
Nationwide
Fabulous Cruise And Cruise & Stay Offers Including Virgin Atlantic Flights Prices Start From Only £699pp!
Last Minute Cruise And Cruise & Stay Offers. Med From £499pp, Caribbean From £699pp!
5 star quality at a 3 star price.
8 fabulous Canadian cities ...you won’t find cheaper
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Property Finder | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
This whole story highlights the fact that party leaders and particularly PMs need to have a saleablility factor. Gordon doesnt have this. PMs need to be able to project their policies to people who dont necessarily wade through the detail....GB needs a press makeover....or Alistair Campbell....
Nick, Worcester,
Why should we feel sorry for Gordon when he is planning yet another stealth tax on the middle class & poorer people who cannot afford to change their cars every few years. Cameron gave him the battering he deserves. Gordon made the policy: he can U-Turn or 81% of car owners won't be voting Labour.
Donna Walker, Effingham, England
Your comment "The Prime Minister may be unpopular but at least he doesn't look like a prat."
No, he may not look likeone , but he certainly behaves like one!
peter, london,
its a sad day when the most important thing on the minds of opposition MP's is a hair cut!
Saying that - It would explain the state of the country
N Morgan, Stockport, UK
I think the boy would now look rather fetching with a diamond ear stud.
Mike L, Chippenham, Wilts
whats wrong with a middle parting?? The first thing i did when i met my partner was get him to change to one from the stupid side parting which looks awful!!
Margaret, Glasgow, Scotland
Time for hair transplant(s) for Mr. Cameron. Berlusconi got away with it, though the English may be a little less forgiving than the Italians about that sort of thing. Most balding men know that styling changes (like that made by the future PM) are the 1st step on the road to something more dramatic
Larry Darrell, London, U.K.
And there you have it. Even Ann Treneman is not immune to the general prejudice; to be a successful leader, a person must have "good" hair and "good" teeth. Nothing else really matters. And yet - who decides that one "hairdo" looks good and another one silly? It's purely subjective.
Tom Welsh, Basingstoke,
Is he named after the TV Channel or is the TV Channel named after him?
DickW, Aberdeenshire, Scotland
Interesting that this journalist feels a person's hairstyle is more important a topic for discussion than the unsightly planned increase in duty. As for Gordon Brown, why feel sorry for him? He doesn't care about British citizens in the least. David Cameron is absolutely right once again.
Lily Eve, London, United Kingdom
Wow really quality journalism from The Times as usual. Keep up the good, incisive work!
Roger, London, UK
How could anyone trust an Old Etonian calling himself Dave?
nick, London,
It takes one to know one.
Roger, swindon,
I thought David Cameron looked lovely! :-)
Anne Kent, Dorset,