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Gordon Brown for the recession; David Cameron for after the next election. That is the underlying message of the new Populus poll for The Times, the first undertaken entirely after the big cut in interest rates and Labour’s win in Glenrothes.
These factors have made the poll the best for Mr Brown and Labour since his brief honeymoon last year. Sharp month-to-month movements (plus 5 points for Labour and down 4 for the Tories) highlight recent trends. Labour bottomed out in June, picking up now to its highest level since early this year, but this has been mainly at the expense of the Liberal Democrats and smaller parties. The Tory rating has slipped but it remains above 40 per cent.
As revealing are signs that voters are less jittery about the economy than a few weeks ago, despite gloomy forecasts. There is a sense that the worst of the banking crisis is over. Despite marked pessimism about the outlook for the economy (66 per cent thinking it will do badly against 31 per cent well), this is not as bad as in July, and people are now, on balance, optimistic about prospects for their families (by 51 to 44 per cent, against 66 to 32 per cent the other way).
The interest-rate cut is seen as effective by more than three quarters, with similar backing for increased capital spending, and three fifths support tax cuts. The public is more divided, however, when presented with the fiscal dilemma: 40 per cent argue that “increased public borrowing now to boost the economy in the short term even if it means higher taxes and slower spending in the long term” will be effective.
Mr Brown is getting credit for his handling of the economy. His personal rating has shot up to its highest level since July last year and he is ahead of David Cameron for the first time since then. Alistair Darling and he have moved ahead of Mr Cameron and George Osborne as most trusted to deal with Britain’s economic problems, for the first time since last spring, at 36 to 33 per cent (against 31 to 38 per cent a month ago).
Half the public (52 per cent) says that Mr Brown is the best prime minister “right now, to deal with Britain’s economy in recession”, against 32 per cent for Mr Cameron. Looking ahead, Mr Cameron still has the edge: 42 per cent think he would be better “to lead Britain forward after the next general election”, against 35 per cent for Mr Brown. Similarly, 34 per cent think that Mr Cameron “represents the kind of change and progress in Britain that Barack Obama says he represents in America”, against 30 per cent for Mr Brown.
The balance between these two feelings will define the political battleground for the next 18 months: Mr Brown as the leader of experience for the economic crisis and Mr Cameron as the agent of change. The short-term momentum is with Mr Brown, whose confidence has been boosted, but he has to translate his “man for a crisis” image into credible plans for the long term. The Tories are, for the time being, struggling to regain the initiative, as Mr Cameron will seek to do this morning with his tax plans, but we are still in the early days of the politics of recession.

Sam Coates's blog about Westminster, politics and spin
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If Brown the unelected is so good have a general election now.
My factory is on 40% production, may close soon, I can assure you not many will vote for Brown, he is destroying this country. When the cuts come to the public sector we will all be out of work. Brown got rid of boom or bust economy!!!
Ian Hutchison, Wigan, Lancs
If Brown the unelected is so good have a general election now,
This country is on its knees, my firm employs hundreds, we are on 40% production, may close soon. Not many in my firm will vote for Brown, he is hated.
Glad Brown got rid of boom or bust economy
Ian Hutchison, Wigan, Lancs
Leadership is the most important quality in a crisis situation. Prime Minister Brown seems to have won the hearts and minds of his public at this point in time. Public sentiment changes so quickly!
Jim Wills, Brisbane , Australia
How can anyone seriously, with integrity and intelligence, be pleased with 35 percent?
I'm sorry but the people who probably comprise that 35% are the sort of people who swing in the political wind.
The other 65% are simply waiting, patiently, for the next General Election.
Chris, Nottingham,
Lend money to small bussiness, keep your country alive! More Tax cut only get more trouble in the future of UK!
Alex Yu, Glasgow, UK
It must be great to be an American, where you actually get to vote for the person that you would like to run the country. We need a change, not an unelected bunch of spin doctors. I guess it must be easy to vote in a poll when your at home on benefits.
Howard, Manchester,
No doubt a fire-fighter would be warmly applauded by onlookers for putting out a blaze - until it became known that the 'hero' started the blaze and fanned the flames!
m collins, Leeds,
it would be a miracle if labour comes back.. a miracle very few want.
thomas, london, uk
and yesterday another poll put the conservatives up by 12%. The only poll that matters is a general election. Call one Gordon then we can give our verdict on your economic incompetance.
rob, ashbourne, uk
Who will vote Labour?, Peter, well me for sure. I agree with Keith from Luton. Let me ask you a question Peter. Do you believe the Bullingdon club boys are up to the task? Are they hell as like. Do they know what is like to be out of work or skint?? You must be joking.
Chris Revill, Mansfield, Notts
I'm not the biggest supporter of Brown, but to say he got us into this mess is slightly overstating matters, and overlooking the actual institutional problems of the credit crisis. The Tories have presented good policies for now - but don't mistake institutional problems of capitalism for politics.
Matt Jessop, Stirling, Scotland
Who said you can't fool all of the people all of the time?
Well, you can certainly fool half of the people all of the time.
Steve, Coleshill, U.K.
Is This proof of the effects of alcohol and drugs on peoples thinking?
Just tell us... WHO was asked and WHERE and WHEN?
Tony, Derby, UK
So people don't think GB is doing a bad job. So they must be on something or this is NuLab spin. Or they all vote for Labour in Glenrothes so they are obviously all unemployed scroungers.
Democracy at work, don't you just love it.
Louise, Reading, UK
What a ridiculous report! You say that those polled want the U.K. to change it's Prime Minister, according to the political situation. Therefore, if Brown solves a crisis, he should give power to Cameron, who might cause a crisis. Then, back to Brown again, etc. etc. They are completely bonkers.
Marc, Paris, France
"Mr Brown is getting credit for his handling of the economy" -Are you having a laugh ?!!
If this is the state an "experienced" person gets the country into, give me a novice any day..
Half a pint anyone ?
john, watford, england
browns calling for nations to borrow more,i do not think any other national leader is as stupid as gordon brown and all browns trying to do is to make out to the british public that he his a huge figure on the world stage,when infact gordon brown is seen as a nomark on the world stage.
thomas, wallasey , uk
Hang on the world is in financial turmoil. As Chancellor Mr Brown has helped create this problem, he has taxed everyone to death. He now wants to cut tax and borrow more money, to compensate. May be he should have done something a bit eariler and avoided this crisis altogether. Time for a change.
Martin, Bath, UK
There's a school of thought in management that the person who 'got you into a hole' is the best person to get you out of it. It that worked, the banks shoud not have sacked Applegarth et al. Brown got us into this recession mess with his high tax, high borrowing and spending. He has not got a clue!
Jeff Turner, Sidmouth, Devon
Cameron's been found out - no policies & he clearly can't develop them on the hoof. He already has the whiff of yesterdays man. Good luck & good bye!
Brown is the man for now & the future.
Sam , London,
Yes, but unfortunately he got us into this mess in the first place over the last 10 years.
Llar Fermor, London,
who exactly do these people ask when they make these polls, i reckon its the idiots from glenrothes, fife.
dan, dag,
These poll results are sensible and to be expected. The key to understanding them is to focus on those who would replace Brown. Cameron and Clegg are just too lightweight in the face of current world events. It's not just about age or experience; both have been caught short and are floundering.
Marcus Ingrams , London,
How many of the eligible voting populous were involved in this poll and from which backgrounds?
These results after so many years under NuLabour spin appear suspect!
Mike O Connor, Plymouth,
Poor Eric.....
So half the people think Mr Brown is best right??......Well, by my mathematical understanding, that means that half think he isn't.....including me.
I suspect the stats are based on "You got us in this mess, you get us out......"
Then we'll have Mr Cameron.......ta ta Gordon!
Drew, Nottingham,
In the land of the the Blind, the one-eyed man is King. Interesting how we have come to think Brown is the best man for the recession when he created much of the problem.
Please be aware also, the Worst is yet to come!!
JW, Notts, UK
We have a very capable PM and a competant cabinet.The names of Osbourne,Haige,Fox,Letwin etc etc etc only have to be mentioned to put fear and dispair for social justice into our minds...their pre election hoodwinking attempt must be stopped before its too late
Eric, Southwick, England
Makes you wonder what half the public are 'on'?!
mark, london, England
Setting aside the fact that Gordon Brown has been a primary culprit in creating and, for the UK exacerbating, the crisis, he is NOT the man to lead us out. Although he spouts the language of international collaborative solutions, his personal antagonistic style will only put people's backs up.
Simon, Guildford, UK
The nation is baying for the blood of the CEO's and finance directors of those banks that failed their shareholders.Brown held both these offices in UK Plc and failed us miserably. His stewardship of the economy created a fearful scenario that will last for generations and he should just go.
A.M. Williams, Stafford,
Cameron and Osborn have been on the ball with PR and Spin in the good times.They have recentely not been on form maybe the reason is they can not formalate policies at a time of crisis. Obama is a novice to but he had policies prepared not just spin.
Cameron and Osborn maybe losing the plot.
Bill Rees, Truro, England
Tired of the economic rubbish. The country is up to its ears in debt. Brown's solution is to beg, borrow or steal money from any direction to buy his way out of trouble, it just can't go on. Example, how is Britain to pay for its imports, by printing junk bonds! Britain's economy is a basket case
Chris, Woodbridge, England
To re-iterate a previous comment I have made.
All a Labour government does in power is create Labour millionaires.
Prudence Eely Bond McGuire BA, LONDON, ENGLAND UK
I was going to vote Tory but not now. Cameron has been silent since the global problems begun. He clearly has nothing to say and Brown is leading the world. He really has impressed me.
Craig, Glenrothes, Fife
In the English political system - Brown and Darling are the only option you have. Of course he is percieved as the man at the helm. Cameron has the best plan, lower taxes for business, reduce VAT and no increase in Council tax. That will keep people in work. Brown wants to increase debt further.
Simon Sewing, Sterling, Scotland
The population of the UK has an average memory span of around a week.
Colin, shrewsbury,
Brown " I got you in to this mess, so I'm the best person to get you out of it"!
Brown is a disaster! An end to boom and bust..yeah right!
Will the last person left in the country please turn off the lights
Jeremy, London, England
And the captain of the Titanic was the best person to handle the evacuation. The country is in the grip of Stockholm syndrome.
David Masu, Zürich, Switzerland
Amazing. Simply amazing.
John, London,
I may not be a British citizen but those guys do need change.
Stewie O' Riordan, Queens, New York, USA
Wait till the taxes increase to pay for Labour folly. Labour have a history of increasing public debt but not one of reducing it.
steve tea, manchester, cheshire
Brown and the Labour Party are the safe pair of hands this country needs now that worldwide recession is the economic priority and needs tackling in a serious fashion
Keith Price, Luton, UK
Do not believe everything you read! Who on earth will vote Labour when htey have created this mess with their madness spending!This poll must be Labour's trick to show, they are bouncing back,but sorry,actually they are going out of office,hopefully for good!
Peter, Durnham, UK