Richard Ford, Home Correspondent
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Pubs and clubs will face strict orders to tackle Britain’s booze culture when bans on happy hours and discount drinks are announced next week.
The Government is considering the introduction of cigarette-style health warnings on bottles and cans containing alcoholic drinks. Ministers also want television adverts for alcohol to carry warnings of the danger of drinking to excess.
The new regulations to deal with excessive drinking and to tackle alcohol-prompted violence and disorder are contained in a code of practice to be imposed on the drinks industry. Whitehall has recommended that the code be mandatory but a final decision has yet to be taken by the Prime Minister, The Times has learnt.
Gerry Sutcliffe, the Licensing Minister, told the Commons Culture Select Committee: “We want this to be proportionate and related to the actual harm it causes. If it is a promotion causing people to get drunk and causing problems then it is right that we should act.”
A report published in the summer showed evidence of widespread abuse of the existing voluntary code. Ministers and Whitehall officials have lost patience with attempts to persuade the drinks industry to police pubs and clubs voluntarily.
A report by the Department of Health in the summer said that ten million adults in England regularly drank more than the recommended limits set by the Government and that the cost to the NHS of alcohol misuse was more than £2.7 billion a year. It said that alcohol misuse cost £25 billion a year in policing and lost work, and that each year there were 811,000 alcohol-related admissions to hospital.
Under the new code, the rules will be enforced by local government trading standards officers and the police. They will have the power to place conditions on the issuing of licences and to remove licences where premises breach the code.
Promotions such as happy hours and free drinks until a certain time, or for particular customers, will be banned. Pubs and clubs will display unit levels around the till and offer large and small glasses for wine.
The industry is to be given until early next year to print health warnings on drink labels. If it fails to meet the deadline, the Government will bring in legislation to force it to act.
The announcement, which is likely to be criticised by the drinks industry, will not deal with supermarkets that sell beer and wine at reduced prices.
The Government’s official advisers on the misuse of drugs yesterday gave their full support for a range of actions, including linking the number of calories in a drink to those in a sausage roll and putting the comparison on the labelling.
The Advisory Council on the Misuse of Drugs called for a ban on off-licences and supermarkets selling drinks at lower than cost price and suggested a reduction of alcohol content.
It said that in the past 20 years the average alcohol content of beers and lagers had risen from 3½-4 per cent to 5-5½ per cent. In a submission sent to Alan Johnson, the Health Secretary, last month the council said that drink should be taxed at various levels, linked to alcohol content.
It gave warning of the “hidden problem” for older drinkers who were exposed to higher risk levels, and of excessive drinking in their homes by smokers who could no longer use pubs because of the smoking ban.
Caroline Healy, a member of the council, added that a zero drink-drive limit should be imposed on drivers under 21.
Code of practice
— Happy hours, drinking games and free drinks for women to be banned in pubs and clubs
— Cigarette-style medical advice on adverts for beer, wine and spirits
— Cans, bottles of beer and wine to carry medical advice on drinking
— Pubs and bars to offer large and small glasses for wines Code of practice expected to be mandatory
— Local councils and police will enforce rules – allowing them to impose restrictions on licences and remove licences for breaches of code

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"Code of practice
Happy hours, drinking games and free drinks for WOMEN to be banned in pubs and clubs "
What is this - discrimination??? Choose words carefully, Britain.
A. Sotirova, Nessebur, Bulgaria
When Brown became Prime Minister, Happy Hours were a thing the past for me. My next truly Happy Hour will be when I see him with the door of Number Ten closed behind him for ever & he is driven off into the sunset to bore people, with more money than sense, to death with tales of his years in power
E. Greenacre, Grimsby, UK
British people have a problem with alcohol.
From Hogarths 'Gin Alley' to modern times Britain is the country that can't hold it's drink.
Here in France you can get a brandy with your breakfast coffee, the bars are open all day and yet it is only when the Brits arrive that drunkeness is seen.
Frank, Gascony, France
This govenrment is very disingenuous in this as in other areas. After all, they passed the laws establishing 24 hour drinking. If we want to stop a local convenience store selling alcohol 24 hours a day, we have to raise a storm of protest. The local council don't care; the police go with the flow.
Robert Bothwell, London, UK
Sad.
Why should supermakets not be affected .Close their sales outlets for a year - monitor the difference.Then review the whole policy.
Drinkers will always drink - pubs home parks etc.
Keith Skelton , Colombo, Sri Lanka
In the Mediteranian it is usually the Brits who get drunk, not the locals, other countries have relaxed laws but no problems. The Goveernment against advice increased the drinking hours. The laws are there but not enforced. who is going to read the label before having a drink. Charge for treatment.
Mike, Paphos, Cyprus
I think they are just miffed because a drinker is getting twice the drink for half the tax...I mean price....
Janice, London,
Perhaps all this will be resolved now that we are in a recession, meaning that less people will have the money to spend. In the main, this is a young person's thing, with the majority leaving it behind when families come along. Perhaps also it is time to revert to the 10pm closing time?
Celia Godwin, Eastleigh, Hants
Code of Conduct? It just shows who really controls drinking in the UK: the brewers, not the government. Not surprising the government isn't interested also given its huge tax on alcohol.
Barrie Redfern, Zdole, Slovenia
The Government now plans to get rid of Happy Hours
And in it place introduce Miserable days.
This will be in keeping with its Miserable handling of the economy and the untold Misery yet to come.
Mike, Berlin,
It is an offence to serve alcohol to anyone who is, or appears to be drunk. This is not enforced. Banning happy hour will do nothing to address the issue of drunkenness on our streets, it will simply mean that pubs which employ a happy hour to desperately keep their head above water will go under
James, Hereford, UK
Don't waste more of our money by putting warning labels on drinks. Warning labels on cigarettes are just ignored and have made no difference.
peter, Oxford,
Oppression, oppression, oppression
paul, poole, england
Great! More people are going instead to the supermarket, where you can have more beer for less! The sad part is that you take the "social drinking" part out of it: they are going to drink it at home, or in the streets...
Gracy, Guarulhos, Brazil
No doubt the government will still be able to dine out in the house of parliment, on subsidised booze and food, whist we pay ever higher costs. and if they dont go there they can goto there local pub run a tab and put it on expenses
james, portishead, england
You no why most people drink so much? Government regulation. They force you to drink to put up with their crap. Taxes, taxes and more taxes and now this . Remember the Boston Tea Party? You lost a continent over that one. As long as we work and earn our own money we can spend it anyway we like.
Bill, Aden, U.S.A
The government should not have a say on this. Pubs and bars should be allowed to set whetever price they see fit. This seems to be a concerted campaign against the local pub, which is already on its knees from the triple whammy of no-smoking laws, cheap supermarket booze and the economic crisis.
Spike, Liverpool, UK
How I agree with Brenda. Happy Hours are perfectly acceptable in most of the world. It used to be an offence for a landlord to sell alcohol to a person who is drunk. If it is still then enforce the law against the supplier. Why keep treating adults like pariahs. Remember they are voters too
Patrick Devlin, Taipei, Taiwan
Let them bring it in - they've already buggered the pub trade by raising duty to offset the VAT reduction! Binge drinking comes from the supermarkets selling beer so cheap - not pubs still being 3 times their price in happy hours! Leave us hard working publicans alone - target the cheap 24packs!
Ed, Hereford,
Make it more expensive for everyone to go out and blow off steam after a long week at work where we work more hours and pay higher taxes that go to the same people who are doing this? Orwell must have had this lot in mind when he wrote Animal Farm, the pigs can do it but it's bad for us isn't it...
geoff, bristol, uk
If prices were the real issue, we would all drink at home. The UK's drink culture is a unique thing. As far as I see it, this move won't prevent drinking from happening but will simply make pubs feel like a place we are being watched and judged. And this comes from someone who rarely goes to the pub
Dave T, Lille, France
What a surprise !!
Smokers have been vilified and are now pariahs of society. Now is the turn of the drinkers. Next is the fatties.
All the anti-smoking brigade laughed when smokers were driven out of pubs and now it's their turn to feel like social outcasts.
We could have said 'You will be next'
Brenda Orsler, Essex,