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Where Cameron has a real Achilles’ heel is his hang-up about the privilege of his background. Another of his slick slogans is “It’s not where you’re from, it’s where you’re going”. This may be intended to reassure those who have been born without the advantages Cameron has enjoyed that he wants to create a meritocratic society in which they, too, can flourish. But, in my dealings with him, what is really noticeable is how he wants to distance himself from his own wealth and how often he “bigs up”, as he might put it, the way his party has recruited people from very different backgrounds to his own. At times, he and his associates sound like the posh girl Jarvis Cocker sends up in the blistering Common People.
I wanted to know when he started caring about the poor. Did he ever come across poor people growing up? “Yes, of course.” When and how? “Well, in my home life, where I lived, you were very aware of the country you were in.”
Where in your home life? “I’m trying to think…” Did you know any poor people? “Yes, of course. People who are less well off than me, yes of course.” Where did you meet them? You didn’t meet them at Eton, did you?
“No, but at home.” How did you meet them at home? “I don’t want to disinter my entire childhood and who I played with and what it was like…”
He knew as well as I did that this wasn’t really a satisfactory response and so, a week later, sent me a longish e-mail attempting to make a link between his views now and how those seeds might first have been sewn.
“Here’s what I think. I was brought up in a stable and prosperous family. But we were always aware – and made aware – of just how fortunate we were. Mum was a magistrate for some 30 years and very plugged in to the community. We’d talk a lot about what she did and in many ways she embodied that sense of giving something back and public service that I believe in. Of course, the schools I went to were quite exclusive, but we weren’t cut off from the rest of the world and had quite a free country childhood in a busy and socially mixed village.”
He went on to say that he’d done some social work at school, visiting an old lady and doing her shopping, but that his view of social responsibility – a bit like his view of politics – “didn’t leap fully formed… in some cathartic moment… It just emerged as I got older… For me a really big part of wanting to be, and being, an MP is the social work. I love it and still do now with everything else going on. Some might see this as rather an old-fashioned view of public service – and I accept it can sound a bit patrician, but it’s what I think.”
I only get one flash of that Mr Nasty streak in Mr Nice when I raise the question of the Camerons’ various properties. We had been talking about his bewilderment about the depth of dislike that some people in the Labour party have towards the Conservatives: “Where I think Conservatives tend to feel Labour are misguided and wrong, there are some people in the Labour Party who just think the Tories are awful and evil, which is ridiculous and wrong.”
In my attempt to explain why they might have these feelings – I confess to shuddering whenever I see that photograph of young David and Boris in their Bullingdon Club regalia – I mention the four houses: “The four properties thing is rubbish. Touching that you believe everything you read in the newspapers!” You patronising git, I exclaim.
“I don’t mean it like that, but…” So how many properties do you own? “I own a house in North Kensington which you’ve been to and my house in the constituency in Oxfordshire and that is, as far as I know, all I have.”
A house in Cornwall? “No, that is, Samantha used to have a timeshare in South Devon but she doesn’t any more.” And there isn’t a fourth? “I don’t think so – not that I can think of.” Please don’t say, “Not that I can think of.” “You might be… Samantha owns a field in Scunthorpe but she doesn’t own a house…”
The rest of the interview was punctuated with Cameron’s nagging anxiety about how this exchange was going to make him sound: “I was wondering how that will come across as a soundbite”; “‘Not that I can think of’ makes me sound… I am really worried about that…”; “I am still thinking about this house thing”; and his parting shot was: “Do not make me sound like a prat for not knowing how many houses I’ve got.”
At the end of our interminable day all those months ago in the North East – visits to factories, including Nissan, which had just laid off 1,200 workers (on Cameron’s walkabout, he came across as a paternalistic factory owner in the Lawrentian mould, which bewildered the remaining employees), a college where unemployed adults were offered retraining courses, a meeting of the party faithful (a scattering of spiky-haired youths among the tweed-and-pearls set), a Cameron Direct, where the public get to ask the would-be Prime Minister any questions, public or personal – Cameron himself seemed a little vanquished by the ceaseless grind of it all. As we sat in the train – first class, but still pretty grim, with its glowering lights and sweating paninis – he wondered what the day had achieved.
In an effort to cheer him up, I said that, come what may, he has achieved something, has he not, by bringing a party back from the wilderness and making it, for the first time in years, seem electable. In some ways, Blair – to whom he once said he was the heir – had it easier because getting rid of Clause Four was such a symbolic gesture of change. I asked Cameron if the former PM had been an inspiration: “I wouldn’t put him down as one of the people who inspired me, no,” he said, but I’m not sure I believe him. “I do think that his success in transforming and modernising his party was impressive and what he did was an important achievement for the country.
“Clause Four was totemistic and it was a great totem for him to have. I haven’t had anything like that but I like to think that all the changes I’ve made to the party and policy and modernisation – the attitude towards people’s sexuality and life choices, more diversity – does accumulatively present something exciting. But in the end it will be up to the voters to decide.”
It’s clear that for Cameron, it’s not enough to make his party electable; what matters to him is getting elected. And now, more than ever, as Gordon Brown lurches from crisis to crisis, it seems that the voters are inclining towards the devil they don’t know rather than the one they think they do. Cameron appears to have learnt a lesson from all those Dave-ish action films he loves: who dares wins.
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