Laura Dixon
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In the Midlands they like the spicy flavour that triggers taste buds on the front of the tongue, while in Scotland it is rich, creamy flavours that linger on the palate.
Research has indicated that people’s culinary preferences depend on where they were born.
Scientists from the University of Nottingham found that taste preferences could be broken down like regional accents and were highly dependent on an area’s history.
In the North East, for example, foods are enjoyed by taste buds on the tip of the tongue — which pick up sour flavours — because, claim the researchers, the region has a history of hungry industrial workers demanding meals that offer immediate sustenance.
The researchers, who surveyed 13,000 people on behalf of Costa Coffee, said that in contrast, across the Pennines in Manchester and Liverpool, foods with soft, rounded flavours that linger on the palate were popular, perhaps because of the region’s soft water.
Greg Tucker, a food psychologist, and Andy Taylor, Professor of Flavour Technology at the University of Nottingham and an adviser to Heston Blumenthal, the chef, said that the research was based on the fact that different parts of the tongue tend to pick up varying flavours.
The front of the tongue is sensitive to sweet flavours and the back picks up the taste of bitter foods. The sides of the front of the tongue usually detect sour flavours, while the middle tastes salty foods and a little-known taste called umami, best represented by soy sauce.
Professor Taylor said: “Taste is determined by our genetic make-up and influenced by our upbringing and experience with flavours.
“Just as with spoken dialects, where accent is placed on different syllables and vowel formations, people from different regions have developed enhanced sensitivities to certain taste sensations and seek foods that trigger these.”
Mr Tucker, managing director of the Marketing Clinic, based in Cambridge, said: “I suspected that there might be some minor differences from region to region but I was quite surprised that the variations were so pronounced.
“Taste preferences are predetermined by a combinations of economics, culture and genetics. ‘Taste dialect’ is a good phrase because just as you get dialects in any other countries, so you get taste dialects that are driven by different factors.”
The researchers found that those living in the South had the least defined taste dialect of all the regions. The Scots are the slowest eaters.
South West Sweet flavours. Apples are a favourite and often used in Cornish pasties, as the region is rural and fruit-growing. Sage is often used in dishes from the region
South East The region has perhaps lost its distinctive palate owing to the number of different ethnic groups that have moved here. People tend to be the most adventurous about food
Wales An industrial past, so strong-tasting foods that have cut through the dirt and grime down mines have always proved popular. Onions and leeks are a hit, as is Worcestershire sauce
The Midlands Curry is a favourite, but not necessarily because of the large Asian communities
North West People here like to eat comforting food. Lancashire hotpot contains many of the flavours enjoyed in the region
North East Food that provides an instant hit of satisfaction is appreciated most. Fish and chip shops serve scrapings of overcooked chips from the corner of the deep fat fryer to customers who use their incisors to crunch food and taste chips at the front of their tongues
Scotland Scots like rich, creamy foods that are comforting and linger on the palate. A rich fudge known as tablet is a delicacy, perhaps replaced by deep-fried Mars bars
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