Bernhard Warner
We've made some changes
to The Sunday Times
About two months ago, during a routine update of my LinkedIn profile, I sent out a fresh email blast to friends and contacts. The acceptances trickled in over the next few days, along with a dismissive note from an ex-colleague, a tech journalist in San Francisco.
“Dude,” he wrote. “You must get on Facebook. LinkedIn is over.”
I regarded his prediction as overly harsh. I had signed up for a Facebook account late last year, but barely touched it, thinking it was the domain of beer-soaked university students and stalkers. At least this is the response I get whenever I make reference to “Facebook” during my university lectures. My students regard anybody over the age of 25 lurking on Facebook as a “perv.”
But now, a respected fellow geek from San Francisco was giving me the green light. “Come on in. The water is fine,” he seemed to be saying. It was a hot tub invitation I couldn’t refuse. My students would just have to get used to the idea their teacher is among the millions of graying late-comers to the Facebook party.
At the very least, I reasoned, Facebook would be a light-hearted distraction, a virtual hangout where I could hang out with younger people who might give me a tip me off on some fancy gadget, time-saving app or pop culture reference I may have otherwise missed. To 21-year-old college students, nothing kills your credibility more than mentioning last year’s hot designer/chart-topper/rehabbing celeb in a lecture. Truth is, I would be happy with one so-so book recommendation or the name of a promising new musician whom I could name-drop at a dinner party.
Instead, I glimpsed the future of business relations. Laid-back Facebookers are a vastly different community to the stuffy LinkedIn users. What's more, a large percentage of my LinkedIn contacts are already on Facebook. Their crooked grins and rigid poses sans cocktail are but mere clicks away from my carefree students.
With LinkedIn, the aim is adding as many names to your network as possible - a macho “mine-is-bigger” gesture to any passersby. All these contacts have been accumulating for years in email folders, on my mobile and in a mountain of business cards. My LinkedIn network is the fourth place I check to get updates on my contacts.
Facebook tells me things about my contacts I never knew before - engagements, new babies, a jubilant note that my friend’s wife’s cancer has gone into remission.
I can also see holiday snaps, the books people are reading, music they’ve just listened to, the places they’ve traveled, the social causes they are dedicated to. Even the simple stream of consciousness updates - “I’m stressed,” “Hooray! I’m on holiday!”, “Where the hell is the sun?! It’s summer!” -speak volumes about these people, revealing far more than a business lunch.
Facebook’s unpretentious atmosphere where former bosses represent themselves as cartoon characters or pixilated avatars is a refreshing change from the black-and-white-handshake-and-business-card atmosphere I grew up with.
We spend so much time working, and - thanks to modern technologies - connected to the office. It’s about time we had an online community where we can act like we’re in our twenties again expressing our aggravations and hopes, from the petty to the life-changing.
How we manage our Facebook personas will determine our future business prospects. Hiring decisions will be made, M&A deals will be consummated, business alliances will be brokered based on the strength of our networks.
The creeping influence of big business on Facebook is already sending waves through the community. Petitions from the younger users to return Facebook to the students appear daily. To them, I want to say, “Dude, lighten up! The old Facebook is over.”
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surely the worst part of Linked In is that they look to charge you for accessing different levels of information. haven't we learned not to put barriers up within so-called social networks?
matthew yeomans, cardiff,
I can see it now,
VP of Sales to new graduate " Jones, i see from your facebook wall that you sold this chap some "awesome gear" but i don't see it down in your pipeline for the month, explain to me exactly what it is that you sold him - we should get a customer reference!"
tom, london,
I agree..I just spent the last 24 hours "playing" on Facebook. It is fun the applications are everything from lightearted to somewhat serious. I was sent a virtual drink from a friend, invited to the board of a laughter group, had Michael Moore become my fried, joined his Sicko Group where I read some postings about health. One of the most lighthearted yet serious groups was a get out of jail card and group against the commutation of Libby's sentence.
And all during the day, I was letting my friends know what I was doing from making hot dogs and corn to going to fireworks with my kids to my neighbors.
This is much more interesting and intimate than knowing I am 2 degrees away from a million people I know nothing about.
Andrew Kaplan, Charlotte, NC
Out of all the Business Social Networks out there, linkedin has the worst format and tools to use(actually there are no tools). The only thing it has is the network of people. Do you think people would be interested in a site that was a mix of a facebook and a linkedin together?
JonJonson, New York,
Out of all the Business Social Networks out there, linkedin has the worst format and tools to use(actually there are no tools). The only thing it has is the network of people. Do you think people would be interested in a site that was a mix of a facebook and a linkedin together?
JonJonson, New York,
I can see it now,
VP of Sales to new graduate " Jones, i see from your facebook wall that you sold this chap some "awesome gear" but i don't see it down in your pipeline for the month, explain to me exactly what it is that you sold him - we should get a customer reference!"
tom, london, UK
Dude! While I agree with your assertion that online networks are the future of business success, to dismiss LinkedIn as a mine-is-bigger-than-yours database is naive in the extreme. All business networking, whether online or face-to-face is about selecting a particular group of associates whom you would confidently recommend to others - a small group. It may be nice to learn whose wife has gone into remission or where your high-school mates have ended up, as FaceBook will gladly demonstrate, but when it comes to business, a little more credibility is useful. My suggestion? Become familiar with both, but don't dismiss LinkedIn simply because it believes in taking business connections seriously. To be successful in the 21st century is to be comfortable in many forms of human communication. Frankly, I would rather do business with someone who has both a Facebook and a LinkedIn profile, a digital yin and yang. Maybe I'll post that in tomorrow's blog.
Steve Prentice, Toronto, Canada
there is however, the problem of potential employers seeing photos of very drunk potential recruits disgracing themselves. it's fine when, like me, you are a student but once you start looking for jobs it's maybe not so clever. excellent for keeping up with your mates and avoiding studying though!
Graham, Inverness,
Sheesh. I'm a sad middle aged git as well. My alter ego (Asbo Chav) has a facebook account, purely so that I can communicate readily with my remote kids. They also use a bunch of others, but I can't be arsed to join them all. Doubtless in a year or so everything will have moved from Facebook to . . whatever, dude.
Nosing around some of the networks, I can't help but feel sorry for a lot of their members. Empty, indebted, shallow lives, but now on public display - along with appalling standards of literacy and distinctly poor communication skills.
I'd rather they went down the pub, drank some beer, smoked a few fags & met some real people. Drat; I'd forgotten. That's been banned. Could this be the start of another conspiracy theory?
Ray Warren, Dartmouth,