Rhys Blakely
We've made some changes
to The Sunday Times
Facebook, the hugely popular social networking site, risks provoking anger from its users by opening up details of individuals to the web at large.
A new public search feature will soon mean that basic Facebook user profiles — carrying names and photographs of the site’s members — are accessible through search engines such as Google, Yahoo! and MSN.
The move appears to be designed to drive more users to the privately owned site in an effort to boost advertising revenues, but has sparked privacy concerns.
Facebook attracted more than 30 million visitors last month, and is expected to make a profit of $30 million (£15 million) this year on revenues of $150 million. But analysts suggest that it is far from realising its earnings potential.
The network is regarded as a potential goldmine to advertisers because of the data it holds on its users, such as their birth date, interests, events they plan to attend, holidays and musical tastes.
In September last year Facebook users revolted when it unveiled a “news feed” feature, which informs everyone on a contact list when the user has made a change to his or her profile page. Hundreds protested against the move, but the feature was retained.
Security experts have also voiced misgivings over the amount of personal data available on social networking sites, which are visited by more than six million Britons a month and are still growing rapidly, according to Ofcom, the media watchdog.
Keith Reed, the online manager for Trend Micro, a web security group, said: “Social networking sites should be a source of fun, not worry, but there are people out there who spend their time trying to exploit people through their private information.
“Facebook users often provide details such as mobile numbers or employment history and these can be used to hack or steal a user’s identity.”
A spokesman for Facebook said: “The Public Search Listing of a profile shows the profile picture thumbnail and links to interact with a user on Facebook. People will always have to log in or register to ‘poke’, message or add someone as a friend. A user can also restrict what information shows in their public listing by going to the search privacy page.”
The wealth of personal information being entrusted to social networks has attracted attention from advertisers and would-be mischief-makers. Virgil Griffith, the American who built the WikiScanner site, which unveiled scores of embarrassing amendments made to entries on Wikipedia — and the people who made them — told Times Online that he was likely to turn his attention next to the “treasure trove of information that people give away” on social networking sites such as Facebook and Bebo. “I think you could do some very interesting things there. You have huge amounts of information openly available,” he said.
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There has never ever been any such thing as a private telephone conversation, neither will there ever be any such thing as a private internet conversation or secure deposit of information.
Anyone who thinks that there is, is a fool. Wake up please!
Clive Burghard, LANCING, ENGLAND
I for one will certainly close my Facebook account if faced with the lack of privacy settings. One of the main features I have enjoyed about Facebook is that it has good security. I think many Facebook users will do the same as me rather than open themselves up to even more cyber crime. Facebook should be aware that they are not doing themselves any favours or their users.
V Browne, London, UK
You provide the information and set your own privacy settings. Just don't put your mobile no, e-mail address and phone number on display. Don't tell people where you work or live by writing it on people's walls - anyone can read those. I'd be worried about being stalked! I just hope people can't hack personal messages because that really would be dangerous. Making it publically searchable would only be a problem if you couldn't opt out!
DJ Mistry, London, UK
It's no biggie. A person who knows how to configure their privacy settings has nothing to worry about anything.
Beena, Canton, MI
Ok... Facebook sent me this message!! Due to my profile settings the current changes have absolutely no effect on me. If people dont want to be found then they can change their profile settings.
"Because you have restricted your search privacy settings your public search listing will not be shown. If you want friends who are not yet on Facebook to be able to search for you by name, you can change your settings on the Search Privacy page.
No privacy rules are changing; if you do choose to make this public search listing available, anyone who discovers your public search listing must sign up and login to contact you via Facebook."
Tim Osman, London,
I deactivated my facebook account last night, after reading about this. I had my privacy settings high but still felt uneasy about it becoming publically searchable, and actually, I don't think I ever felt 100% safe having my details on there - I didn't ever include my phone number, DoB or a photo. but then I was tagged in friends photos, so unless one goes through and untags oneself in all photos, it is veyr hard to remain private!
Alice, London, UK
Simple:- provide only false information about your self.
John Slipper, New York, New York
This is the silliest article, seems to be purely speculative. According to whom is this going to be controversial? I saw it on facebook last night, went straight to my privacy settings and made sure I wasn't visible.
And btw, in September last year facebook wasn't open to the public, so I'd love to know where the journalist got the information about the "outcry" from regarding the newsfeed. "Hundreds protested" - how did they protest exactly? And since when is "hundreds" an outcry on the internet? More like a whimper.
freya, london,
In order to see someone's personal information, you have to approve them as your friend. So if you don't know someone, then don't approve them...
Traci, Houston,
They have privacy options too that will hide your account to search engines...
Nick, Portland, US
That was the point about Facebook, that it was a social utility site (not openly public like myspace) and that only people you added as a friend could see your details. Making personal details public will only detract from the sites popularity.
Wes Brown, Leeds,
But you cannot view profiles of those outside your network without becoming friends. Becoming friends requires confirmation. So making your profile private is a perfect solution to prevent others from accessing personal data.
James Ripley, CC, TX
I agree with the previous comment. This is silly. Anything you post on facebook is public and available to anyone for any purpose. Anyone who doesn't understand that is brain dead.
Rusty Cashman, Vista, CA
yeah thats true, but you can also make your profile private im sure, just do that and noone can view your info except peoplke you add as friends
Jordan Dunn, princeton, Ky
But you can access the site already by getting an account, can't you?
Matthew Clarke, Worcester, Worcestershire
I'm a Facebook user and personally, I don't think it's that bad. I was able to change my privacy settings and hide my contact info from everyone but my friends. It's not a complete invasion of privacy. It's no different than a non-user looking someone up on MySpace (I also have a profile on that site). It has it's advantages and disadvantages.
Amanda, Walnut, US