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THERE has been a revolution in the cutthroat world of psephology: the Conservatives have dumped their pollsters for giving too rosy a picture of the party’s fortunes.
YouGov was hired during Iain Duncan Smith’s reign — when the party desperately needed a bit of good news — but has now been axed after consistently painting a happier picture than rivals such as ICM and Populus. Everyone likes to hear good news, but when IDS cited the polls as evidence that he was a great leader with mass support, senior Tories began to have their doubts.
No one could accuse Stephan Shakespeare, YouGov’s founder and a former aide to that arch Tory fantasist Jeffrey Archer, of fixing the results, but senior sources within the Tory hierarchy said that they wanted a pollster with a less optimistic approach.
Mr Shakespeare said: “It is true that our results are more favourable to the Tories, but whenever our polls are compared to real results, we are the closest. The suggestion that we have friendlier figures because of who we work for would be outrageously wrong.�
The Tories are believed to be drawing up a new contract with ICM. It is a blow for YouGov, but it still has one client that is desperate for some Tory-friendly figures. It remains the official pollster for The Daily Telegraph.
The attention-seeking Jerry Hall is getting ready to break the world record for the number of theatre appearances in one evening. The Texan tottered around the West End last night to perform six roles in Phantom of the Opera, Les Miserables, Fame, Blood Brothers, Anything Goes and Chitty Chitty Bang Bang. Perhaps she played a character called Truly Ridiculous.
Goldberg has signed a multibook deal with Hyperion’s Jump at the Sun imprint, which specialises in African-American writers.
She said: “If I can give kids and their parents something that’ll make them smile and maybe teach them a little something about living with one another on our planet, it makes me a happy granny.�
It should make a happy granny’s accountant too. Children’s volumes written by Jerry Seinfeld and Billy Crystal have raked in the cash and Goldberg even has a captive audience from her children’s television show Whoopi’s Littleburg.
ATTENBOROUGH SCION MAKES HIS ENTRANCE
LUVVIES, like buses and overwritten fantasy books by J. R. R. Tolkien, come in threes, so it was only a matter of time before the Attenborough family unleashed the third generation of its theatrical dynasty. Not to be outdone by the Redgraves or the Houstons, Lord Attenborough’s clan have unveiled Tom Attenborough, grandson of Dickie and son of Michael, artistic director of the Almeida Theatre in North London.
Tom’s directorial debut is Joe Orton’s classic farce Loot, showing this week at St Paul’s, the £13,000-a-year public school in southwest London. It is an apt choice for the new director. Lord Attenborough starred as the lead in the 1970 film version of Loot, and Michael directed Orton’s What the Butler Saw at the Young Vic in 1979.
Tom isn’t a total newcomer to showbusiness, however. Despite having just finished his GCSEs, he has already starred alongside John Hurt as Christopher Robin in The Tigger Movie and with Stephen Fry in the video game of Harry Potter and the Chamber of Secrets.
PS . . .
Readers might like to be reminded that this first job ended in a monosyllabic Depp being turned into a bubbling soup of blood and gore by Freddy Krueger. Obviously the roles got better.
E-mail: people@thetimes.co.uk
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