David Cracknell, Political Editor
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Households across the country are to receive a “green pledge card” and leaflet from the government about how they can help to combat climate change and do more for the environment.
Families will be encouraged to buy energy-efficient light bulbs, drive their cars less, cut down on short-haul flights, recycle their household waste, properly turn off televisions and computers, buy more seasonal and locally produced food — and even consider adopting changes to their diet.
The pledge card, modelled on Labour’s general election motif, will set out what the government is doing to save energy and tackle climate change. But on the reverse it will set out what ministers expect of the public, listing five areas where individuals can help protect the environment.
The move comes after a Whitehall review concluded that the government’s message on climate change was being “diluted” by other organisations and that ministers needed to “simplify” their message about what people could do to help.
The plans are being put forward by David Miliband, the environment secretary, who is tipped to be given the added responsibility for energy policy under a Gordon Brown government.
A source close to Miliband said: “This is about climate-change awareness and engagement with the public. We have a whole strategy about how we can change people’s behaviour on the environment.”
Miliband is under pressure from some Blairites to stand against the chancellor for the leadership when Tony Blair announces he is to step down, expected to be in about a month’s time.
He is said to have drawn inspiration for his pledge card from an initiative that helps local clubs, societies, community groups and voluntary organisations become more “future friendly”.
The Every Action Counts scheme is supported by Miliband’s Department for the Environment, Food and Rural Affairs (Defra).
On its website it also outlines five ways in which people can help improve their environment: “save energy”, “travel wisely”, “shop ethically”, “save our resources” and “care for your area”. The pledge card and leaflet being sent out, possibly as early as the end of this month, will have similar expectations of members of the public.
Miliband’s move comes after the government’s policy review on the environment and energy concluded that individuals need to do more and need to be encouraged to do more.
The minister is also shortly to launch a government “carbon calculator” website, which will allow people to find out the amount of greenhouse gases produced by activities such as driving a particular car or taking a flight.
He has already mooted issuing every Briton with a “carbon-credit card”, which he predicts would be the world’s biggest loyalty card.
Miliband has also said more focus is needed on cutting carbon emissions from homes, citing government plans to make all new houses carbon-neutral by 2016.
A paper produced for the review praised a recent campaign by the department for transport, Act on CO2, which encouraged motorists to “drive smarter”, in a way that improves fuel consumption and therefore reduces carbon emissions.
The paper, dated March 16, states that there is a need to “actively engage with citizens — raising individual awareness, converting that awareness into action, and building understanding of, and support for, its policies on climate change, by simplifying the climate-change message and shaping it around a short list of simple actions.
“Some of the measures necessary to reduce emissions of greenhouse gases in the UK are likely to be contentious and, at least in the short run, putting the right incentives in place simply may not be politically feasible (for example a rapid move to full and efficient carbon pricing on home heating or industrial fuels).”
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Let's see now: Rotting leaves produce more CO2 then mankind - so I'll chop down a few trees. I also read that termites produce half the CO2 that mankind does- so I'll stamp on any termite that I see. However the biggest termites are in the Labour Government. The IPCC says that the average temperature on Earth has increased by some 1.3C. On Mars the average temperature has increased by 1.17C. Obviously the green martians aren't being green enough. Why not send them these stupid pledge cards ?
Pravin, uk,
It's good to have initatives. However, how about some practical measures.
For example, solar water panels do not work with 95% of boilers that require a mains cold water inlet and will overheat if fed hot solar water. Or, wind turbines that one can buy for £1500 and might break down in a few years and may no longer be sold from that manufacturer. i.e. The infrastructure for green energy has broken links. If the links could be fixed more could fall into place. Also, what about more LPG (or even hydrogen) stations: Anybody can do an LPG conversion but why when the nearest station is 50 miles away?
Also, why not ban normal light bulbs which by definition would force people to buy and use the more efficient ones.
Why are new houses not being built with efficient bulbs, solar panels, wind turbines etc as standard? If the government believes that the environment is important then legislation should enfore this.
Mark, Portsmouth, UK
Please, Mr Pedley, don't throw your "green pledge card" into a recycling bin - use it positively!
Simply post it back to David Miliband at the Environment Department, inscribed with a suitable message of your choice. Whatever you do don't stamp it - the Post Office could do with the revenue from all the excess postage charges little baby Miliband will get!
Mike Bibby, St Albans, England -not EU
Just another gimmick from a 'caring' government. I'm sick of all these initiatives which cost large amounts of tax-payers money with little return.
It would be interesting to see how much carbon emission comes from businesses compared to domestic carbon emission.
Martin Andrews, Berks, England
Mr Bartley, spot on. Any excuse to raise taxes. Especially if it can be done with that moral smugness that people of 'Vision" adopt. Their holier than thou act is quite stomach churning. Did anyone see that the Sun poured out a solar flare the other day. In FIVE minutes it did more damage to the Ozone layer than we have done since records have been kept.. Good thing the Ozone layer is self repairing. Another "Inconvenient Truth".
Desmond Taylor, Houston, USA Texas
Into which recycling bin should I throw my 'green pledge card' unread?
D Pedley, Beckenham,
Someone must start sometime, you cannot say if my neighbour does not do I won´t. Be the first.But I DO agree government should set an example.
Westpinosa, Madrid, Spain
Sad, really. These wasters would be better occupied preaching their message to the Indians, Chinese and Africans. Instead we suffer this sort of inanity from them, and have to pay for it with tax money which could be better spent on real services. Are there any sensible politicians anywhere in the country?
Paul Carlin, Dromore, Co Down,
I can give some Green advice to David Miliband, ditch the leaflets and SAVE A TREE (if not a Forest) but the logic is so obvious it will be lost on this politician. If he goes ahead with this I suggest he dresses up in a costume with Squeeky Green Man emblazoned across it, ready at any moment to distribute a brochure and thus save the Planet. If only things were that simple ( apart from you David ),
"it's life Jim but not as we know it"
Simon, Leeds, U.K.
Hasn't anybody yet woken up to the fact that global warming is just a huge government conspiracy to raise taxes ? Did they not see the Great Global Warming Swindle on C4 a couple of weeks ago ? Even if you do believe it you surely have to question how 'green' it is to print and send pledge cards to every household in the country ? ! What a huge waste of resources. Any excuse to raise taxes! The sooner high tax labour get voted out the better.
James Bartley, Reading, Berks
Why are these goons allowed to waste our hard-earned money like this? This is a shameless, despicable government, bereft of ideas or good judgement.
G Williams, London,
I wonder who had the contract to produce these cards and who will make large amounts of money from this initiative?
This government is a shower of greedy self interested idiots.
They are enjoying themselves spending our money and siphoning it off into their friends and associates pockets in whatever way they can - while attempting to pretend that it is for our own good.
For green cards read 'greed cards'
M, UK,
Since the industry is still in charge of how it sells our products they should also change their food packaging, NOT just the consumer.
As the consumer we are obligated to buy most of our food in plastic packaging and then have to pay to get rid of it or recycle it. An all round concerted effort by everybody along the chain should be made and the industrialists and commercialists should also make a huge effort. Politicians should also not be dictated by the industry.
Karen Woods, Blackheath, United Kingdom
Al Gore in the states has some 'carbon credits" you can buy. He owns four homes in the states and uses 20 times the energy everyone else uses, so don't believe his claptrap.
When I see the leaders of the EU, Great Britain and the US riding bicycles instead of using limos, I might pay more attention.
This environmental 'crisis' is just another way for the governments run by the lefists of the world, to control your life.
Laurie Davis, Geneva, USA, New York
Not a little Red Book then?
john smith, manchester, UK
Cabinet ministers should be compelled to publish their annual electricty and gas usage. When the cabinet average falls below mine, I will start to reduce my usage.
David Ashton, Warrington, UK
The UK produces LESS than 2% of climate changing emissions. Anything you do is next to worthless when compared to the big polluters. Ask any "Green" and see what reply you'll get. It's a great sport!!
S.Beaton, St Cyrus,
Best thing to do with this example pseudo-green "gesture politics"? - Recycle it.
John Jenkins, Thame,
Mike Ayres is right. We have known for decades that oil would become scarce, and It is possible that an alternative energy source has been developed, and is being witheld, by organisations that currently rely on the revenue from oil for their existence. Any-one who has bothered to look into Peak Oil will be aware of the severe and devastating consequences to our society as a result of oil shortages. An organisation that can offer an alternative to oil will have a captive market and the ability to hold the country to ransome. I sincerely hope it doesn't come to that.
G Clarke, Colchester,
ID cards in one of today's news stories, green cards in another. Both are a waste of money. The only sensible course is to charge people more for anti-green practices and use the proceeds to make the alternatives more attractive. Improving public transport with the proceeds of congestion charging is an obvious example.
Barry, Wallington, UK
And how much money will THIS cost?
Jeremy Poynton, Fromeville, 51st State
More information pollution. Don't inhale and don't swallow it.
Roland Lucas, Guildord, UK
How much electricty, paper and ink has this cost and were there no dangerous emissions during the process? How much longer do we have to endure this government wasting OUR money on the nonsensical and having no money for pensioners, SEN schools and the health service.
Anne Chappell, Aldershot,
And this is from the man some want as Prime Minister? More Balirite gesture politics. Can't this government learn that most people just want to left alone to get on with their life? Talk about wasting money. Like another contributor mine will go strainght in to my recycling bin.
Ian Burgess, Bristol,
Will this nonsense never end? Saving trivial bits of energy makes virtually no difference to the 24 thousand million tons of CO2 produced each year. We fiddle while the world burns.
Is it possible that the environmentalists can't see the elephant in the room because they have all fitted low energy light bulbs? A huge supply of alternative energy on the same scale as the oil industry is the only solution and at present nobody is doing anything towards this.
Mike Ayres, Bodmin, Cornwall
Is this the same Mr Blair who has applied for planning permission to convert 2 houses into one?
Could someone give us an estimate of the carbon footprint of the proposed house, not withstanding that not only does it remove another house from Londons stock but I question whether it is a change of use to a business premises. I presume that the intention is to run the bliarfoundation from that address.
Dee, Bournemouth,
Another bout of being patronised by this Government. If they are so serious about CO2 then why not subsidise the cost of production of solar panels till the prices drop so far that economies of scale kick in and we can all get free electricity? The shambles that is the present grant system for solar panels shows they are unwilling to put our money where their mouth is. It's so much more satisfying to lecture people instead.
Ellen Buchanan, BROMHAM, BEDS
I have given national and local government many 'green' cards . The waste they cause, and could prevent, beggars belief.
Not because I believe that climate change is caused by man (God and nature have a lot to do with it, just as they have in the past!), but because I believe in the prevention of waste, and the greed and lies of politicians.
Martin, Forfar, Great Britain
Better would be that the government actually made it worthwhile for us to go green. I've spent £1200 to covert my Landrover Defender to run on vegetable oil or biodiesel, but with duty, VAT and 10% loss of economy it's more expensive than diesel. The biodiesel I use is made from recycled vegetable oil and is 92p/l but is less efficient than diesel.
I now produce much less fossil fuelCO2 but pay more for the privilege and pay more road tax. Hows that for a Green Chancellor.
J Guy, South Brent, Devon
Mine will go straight into the recycling bin.
CWW, Ipswich,
I don't need more waste to tell me not to waste, i'm intelligent enough to have been doing it for years. I'm sick of this government thinking we are all idiots. The rich/government are the ones that need telling, not us. This whole thing is yet another con as is the EU...
Samantha Jones, Bucks, England