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When Andrew Gordon unveiled his invention for propping up wobbly table legs, the panel of business experts on Dragons’ Den dismissed it with howls of laughter.
The plastic device, which can be adjusted according to the extent of wobble, was branded “the most ridiculous idea” ever seen on the BBC Two programme. One expert even sneered: “What are beer mats for?”
But Mr Gordon, 31, is having the last laugh: his bright idea is well on the way to making him his first £1million.
Sales of the STABLEtable have soared to more than £500,000 and his client list now includes Kensington Palace. He won an order this month from the Exam Officers’ Association for 200,000 STABLEtables and has started to attract orders from overseas, including more than 10,000 for Australia. He is even negotiating with Tesco, Ikea and B&Q to get the device in their stores.
Mr Gordon, originally from Linlithgow, Scotland, and now living in Camberley, Surrey, said: “I came up with the idea over a few pints of Guinness with a friend when we saw tables propped up with napkins. I started getting bits of cardboard from cereal packets and seeing which shapes and thicknesses worked best. I then got a company in China to manufacture them.
“But after the show it really took off and I had about a million hits on the website. It’s amazing. Even Kensington Palace bought some for their tea-rooms.”
Rachel Elnaugh, the Red Letter Days founder who was a panellist on the show two years ago, called the STABLEtable the most ridiculous idea she had heard of. Her company later went bust.
“They absolutely ripped me to shreds,” said Mr Gordon, who has spent nothing on advertising. “It is quite remarkable to see how it has taken off so quickly. It’s all just word of mouth. I’m pleased I have proved the dragons wrong.”
A spokesman for BBC Two said: “Our dragons make their own business decisions. Even though they didn’t back Andrew, it is great he has stuck to his conviction about this product. Hopefully, this will encourage other inventors and entrepreneurs.”
The STABLEtable, a simple design with eight plastic leaves pinned together, retails online for £1. Visitors to Mr Gordon’s website discover that his invention aims to make “wobbly items a thing of the past”.
They are told: “Whether it’s a desk, dining table, washing machine, bookcase or garden furniture, STABLEtable is a unique and effective solution for all wobbly items.” Dragons’ Den has become a hit in Britain after its format was developed in Japan. Would-be entrepreneurs pitch for an investment from a panel of successful businesspeople, who often tear into the proposals.
However, if any of the panellists like the inventor’s idea they can offer to invest in it in return for a share of the business.
A crumb of comfort to all budding inventors: the panel may be worth a combined total of more than £600 million, but none of them thought it was possible to make a wedge from Mr Gordon’s wedge.
The 2005 panel
–– Theo Paphitis, 46. He specialises in turning round struggling firms. Bought the lingerie company La Senza for £1, sold it for £100m
–– Peter Jones, 40. Founded telecoms firm Phones International. He has 20 different businesses
–– Rachel Elnaugh, 42. Founded Red Letter Days, vouchers for experiences — from tank-driving to wine tours. It went bust in 2005
–– Duncan Bannatyne, 57. Has owned a string of firms including nursing homes, fitness centres, a casino and a hotel
–– Doug Richard, 48. Has founded various software and tech companies, including Library House and Hotxt. First American to receive the Queen’s Award for Enterprise
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Are there any figures anywhere for the panellists' success rate? How many have they turned down that have later proved successful, vs how many they have backed that have succeeded, and how many they have backed that have failed?
Steve Knight, Chulmleigh, Devon
Why not just make the wobbley items with three legs instead of four - then you would never have the problem.
mike Berry, ashwell,
A wooden lolly pop stick is just as good. Keep snapping it until you have the correct thinkness, and if you have kids then you will always have spares.
Recycle!!
Terry, Holsworthy,
How can you check out the stabletable? Where can you get one? You should have published Mr. Gordon's web site.
Kathy Cartwright, St. Charles, Missouri, United States
Surely it's worth more as a promotional item that large breweries can buy in bulk, heavily brand and place around their establishments, so that people take them home as free advertising?
Or in an IKEA grab bin as an advertising loss leader? IMO it's more a novelty product than a commercial must-have
Dave, London, UK
When you've all finished debating your angles and rotational symmetry, you don't need a mathematician to realise that more often that not, it's the floor that's uneven thus causing the 'wobble'. Stabletable enables firmness in any position - so to speak of course!
Nicola, Windsor, Berks,
so these so-called 'experts'can get it wrong - good luck Andrew!
carole, london, uk
Sales of £500'00 doesn't mean a £500'000 profit...
Al, London,
Isn't he gorgeous...
Alan Jones, London, UK
Okay, I'm going to jump onto the bandwagon! Here are my upcoming million pound inventions:
STABLECable
Cable TV that doesn't freeze, take 5 minutes to load that little programme guide at the bottom of the screen & manages to retain decent Sky channels.
STABLELabel
Some sort of small piece of paper with some semi-adhesive glue on one side, so I can leave little notes explaining the function of common household items to my children when I go on holiday.
STABLEStable
Not quite sure how this one works, but it's going to be big. Real big.
Professor Mark, Woking, UK
Success in business is about selling product. Nothing more or less. To suggest that success in business is related to talent and hard work is clearly naive.
The ever so smug 'Dragons', who were presumably chosen for their obvious physical shortcomings, are as fine an example of this general propostion as ever there was.
JC, London,
Ian - you clearly haven't a clue about maths! Think about what you suggested and congratulate the man on a great idea!
David Hartley, London, UK
As anybody living in the real world knows, trying to work on a square or rectangular desk that has been rotated at an awkward angle simply to rectify a wobble is often extremely impractical.
Perhaps Ian would care to rearrange the workstations in my small offices so they stop wobbling?
Paul, Plymouth, UK
Ah, Mr Boyce, it is the rotational symmetry that helps us, as we know that after a 1/4 turn, the leg that was in the air is now on the floor, and the next leg around is now in the air instead.
Obviously, during that quarter turn, the first leg touched down, and, unless the floor is out by several feet, it always does this before the other leg lifts off.
John, London,
Good to see that simple but very good ideas, can still make it in business - in all of these online, need it now times.... Hopefully he can make a mark internationally! And, as a trusted user of Stabletable, the amount of red-wine staines on my chino trousers have been dramatically reduced.
Espen Vestli, Burnham, Berks, UK
As any mathematician could tell you, Ian Kemmish is mistaken in saying for ant table, there will always be a point at which all four feet touch the ground. Imagine three legs one foot long and one leg two foot long.
Kenneth Gray, London,
Ian - You are clearly not a mathematician!
Brian Jones, Huddersfield,
I've got to back Richard up - how on earth would rotating a rectangular table 180 degrees make any difference at all?! And the same for a square table? You aren't changing anything!
Think about it...
Rich, Newmarket,
Interesting technique of rotating the table Ian.. but I like my table in the position where I choose it to be, not just the angle where it's level. Therefore you have to use a device of some sort under the legs.
Well done Andrew!
Chris, Birmingham, UK
All I can say is well done mate!! You were laughed off the Den and are now nearly a millionare, good on you :)
Tricia, Boston, Lincs
1: It's three points to define a plane not four. The fourth leg causes the issue.
2: Most furniture is rotationally symmetrical. Turning it makes no difference.
Richard Boyce, HAYWARDS HEATH, UK
Ian - it's all very well rotating your table until all four feet touch the ground, and wobble is eliminated, but I'm sure "any mathematician" can't guarantee that the resulting position will ensure a horizontal table-top!
Paul, New Forest, UK
As any mathematician knows, a wobbly table can be made stable simply by rotating it. For a square table you may need to rotate it by up to 90º, for a rectangular table you may need to rotate it by up to 180º, but no matter how uneven the ground, there will always be a point at which all four feet are in contact with it.
This usually takes me less than ten seconds. My record for fiddling with spacers, shims or recycled sash window wedges was five minutes before I gave up in disgust....
As for Dragons' Den, the dragons usually only laugh if the victim is asking for substantially more than the half million less costs this business has so far yielded. It's a pity you don't remind us how much he asked for.
Ian Kemmish, Biggleswade, UK
Andrew's innovation is simple and effective. I see it as ideal for stabilizing furniture which is regularly moved around. He left me a sample when he stayed with me in Australia. Full marks to him for his persistance
Vic Walker, Nowra, Australia