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A furious protest by vegetarians has forced the company that makes Mars Bars to stop using rennet, an animal enzyme taken from the stomach lining of new-born calves, in some of its chocolate bars.
Masterfoods announced last week that it had started to use the substance instead of whey, a more costly alternative derived from cheesemaking, for some of its chocolate and ice cream. The change affected the Mars, Snickers, Maltesers and Galaxy brands.
The Vegetarian Society protested on behalf of the three million vegetarians in the UK and asked people to “express their concern” to the company, which received 6,000 complains within a week.
Forty MPs also signed a petition “to voice their disquiet”, said Mars UK.
Fiona Dawson, managing director of the Mars snack business in the UK, said today: “The consumer is our boss and we had lots of feedback from consumers who were unhappy about the change. It became very clear, very quickly that we had made a mistake, for which I am sorry.
"There are three million vegetarians in the UK and not only did we disappoint them but we upset a lot of the consumers. We have listened to their views and have decided to reverse our decision.”
The company had said that admitting it could not guarantee all products as suitable for vegetarians was a “principled decision”. It said today that it would begin changing its recipe back immediately for the best-selling four brands and at a later date for Minstrels.
Ms Dawson added: “We made the original decision in order to broaden our supply base to ensure the availability of our supply, but we underestimated the impact this would have. I personally commit to make sure that the products we changed will be suitable for vegetarians again in the near future.”
Dr Annette Pinner, chief executive of the Vegetarian Society, said: “A Masterfoods representative has made contact with us and we are very pleased that they now recognise the importance of integrity to all their customers, especially vegetarians.
“We cannot endorse any planned actions by the company until we receive detailed assurances about the ingredients and processes involved in production but we are delighted that Mars UK has been honest enough to mark the beginning of National Vegetarian Week by admitting that it made a mistake.”
The society also invited the company to seek vegetarian approval through its accreditation scheme.
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JDS from Cardiff- Yes, things have moved on a lot since little miss muffet. Vegetarian rennet is now used in approximately 90% of cheeses, only 10% use animal rennet. (It used to be the other way around). Manufacturers, as a result of lobbying by groups such as Veg Soc, actively either label, separately publish, or make available upon request the list of products where they use animal rennet. Rennet is used for reasons of chemistry, to curd the whey, rather than for culinary reasons. The vegetable version is a lot easier to make than finding a truckload of calve's stomachs. In the Mars incident, it appears they were offered a bargain deal from someone with a surplus of calves stomachs, probably due to falling demand from the manufacturing industry.
Fancy a carrot?
rob, London,
David Green- The Vegetarian Society actively campaigns against GM ingredients. Almost entirely, products that include GM ingredients are not permitted to use the green 'V' symbol that indicates a product has been endorsed by Veg Soc. Veg Soc has very clear literature on the precise make up of vegetarian rennet, which it explains to consumers is one of the very few exceptions it makes to the non-GMO rule. It makes this exception because there are very limited and controlled suppliers of GM rennet. Whether or not you feel this is hypocritical, it does answer the criticism that you levelled above. Just because the EU has opaque labelling laws, it does not mean manufacturers, lobbies, or governments do not have transparent laws above and beyond.
rob, London,
I agree with Phil Orange. This issue shows how powerful "unified action" can be. It was a foolish venture by Mars, but the outcome is quite positive!
Daniel , Aberdeen, Aberdeenshire
They've stopped using rennet and are reverting to the use of whey.
Unless things have changed a bit since Little Miss Muffet, whey is a by product of cheese making. Isn't cheese made with rennet?
What next? Will they have to prove that the whey is derived from cheesemaking that only uses vegitarian rennet substitute? If not isn't this just a matter of who owns the milk when rennet is used?
Typical 'whole food and sandals brigade' shortsightedness - they should eat more carrots!
J D S, Cardiff, Wales UK
i think it was pure stupidness, knowing most there consumers are vegetarians, and not forgeting the different religions there are among the Uk for instance there are Muslims who cannot have any meat that is not blessed. So it has had an huge affect on Muslims, and vegetarians. I suggest Masterfoods should think twice before they make silly drastic measures. Keep to making vegetarian products.
Ali, london, united kingdom
Well done Vegetarians!!! This incident just goes to show that if we actively pull together to defend our beliefs we can force a change. No company can afford to lose the custom of such a large portion of the population. Maybe one day we could even end the slaughter of all animals.
Vegetarian or not we can all learn that through unified action we can change the world for the better,
Phil Orange, London, England
This is the typical attitude of the media. The author says: "A furious protest by vegetarians has forced the company that makes Mars Bars to stop using rennet..."
Such nonsense!
Vegetarians have not "forced" Mars to do anything. It is not force of any sort when a company realizes that it's bottom-line will be affected by an action. ..that its customers will stop buying their product. This is how the free-market is supposed to work...companies being responsive to the wishes their customers.
Make no mistake, Mars did not decide to stay vegetarian for any reason except to protect its bottom line.
Gayle Dean, Jacksonville, Florida USA
Although there are some "pure" vegetarian rennets available, I wonder if consumers are aware that the most likely (and easily available) replacement rennet will be made from GMOs. However, under the EU's less than transparent GMO labeling laws it will not have to be labeled as such because the law fudges the issue by saying the rennet is produced "with" a GMO and not "from" a GMO. Whatever. GM is involved in the process like it or not. Consumers anxious to avoid GMOs as well as any trace of animal origin might like to ask Mars and the Vegetarian Society for the precise make-up of this so-called vegetarian rennet. And why it is not labeled as GM.
David Green, Virginia, USA
I'm glad to see that common sense has prevailed and Masterfoods has listened to public opinion. I suspect that the main reason was the massive potential loss of custom they faced rather than the humane side of keeping products vegetarian and available for more people to eat.
It's not just vegetarians who were affected by using this slaughterhouse by-product but many religious groups and those who avoid red meat / beef derivatives (a large number since BSE in the 1980s). Consumers are much more concerned about the source of what they are eating, especially with the many foodscares surrounding animal products, due mainly to today's intensive farming practices.
I mentioned this story to a number of people during the week and they were all disgusted at the thought of having calves' stomach scrapings in their chocolate.
A great start to National Vegetarian Week and let's hope that future years see a move to a vegan Mars Bar, avoiding the various cruelties of the dairy industry!
Jeanette Muff, Brockley, London,
i ws devasted being a veg an chocoholic at the same time when i heard bout this-i am glad that mars recognised its mistake so soon and hopefully will be back to normal soon
n.shabir, dewsbury, w.yorkshire