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GATWICK Passengers landing at Gatwick airport are being greeted by a giant naked pole dancer. The 9,000 sq m (100,000 sq ft) image is painted on grassland under the incoming flight path.
Planning officers are investigating whether permission was granted for the advertisement, which promotes a website. The Council to Protect Rural England said that the display was “a tacky advert which set a nasty precedent”.
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This private dance seems a bit public to me. Shouldn't it be taking place under a bush somewhere? Any time any place any where is therefore a bit of a misnomer.Shouldn't it say anytime your relationships are failing, any place apart from your unhappy home and any where apart from where you don't want people to see the saliva drawn from base instinct dribble down your top.
jmsmith, Derby, UK
Better than Viagra ads...
Gabriel, Dublin, Ireland
Brilliant idea! They got what they wanted! Every media speaks, writes about them!
The best and cheapest AD :)))
Congrats
Andras, BUD/HUN,
She is obviously naked... and was naturally born with high-heeled shoes :)
Zoltan Csomor, Budapest, Hungary
The passengers on any aircraft would probably find it hard to get the
right angle for a full frontal.The flight deck would certainly get an eyeful!
zoe, kent, uk
I paint on my grass whatever I want, all right?!
thelawn, Costa Rica,
I can't wait for the times when every single square inch of the world is covered with advertisements. Our walls, our meadows, our sky (day and night) and our face, too. Nature is so boring, product placement is fancy. Go ahead, creatives, you have a great mission to accomplish.
Istvan Zold, Budapest, Hungary
First of all, how can you see that she is naked? This is a sketch oytline...
Secondly, I envy your problems... :)
Laszlo, Budapest, Hungary
Okay it might be tacky but thank God for free speech and advertising in this country. I don't want to live in a country where you can be stoned to death for showing an ankle, give me tacky FREE Britain any day!
Gloria, Greater London,
Kelly, I agree that the advert on the ground was not free in that they needed the paint and labour to do it, but this advert, which has been running in The Times for a few days now, IS free.
And it is effective - not least because me and my best mate both subscribed this morning.
Forget about the bods who fought for their window seat, the ad is obviously aimed at timesonline readers.
Greg, Swansea,
Has anyone checked out the website itself? It is NOT about sex at all :-)
See excerpt:
>>>
About Us
We empower individuals, organizations and businesses with our unique services. Diversification being our core strategy; we specialize in Travel , Computer Notebooks , Music Download and an array of other services. Our mission is to provide quality resources.
<<<
Emoke, Budapest, Hungary
Brilliant! What a pity it was not there when I flew to Gatwick last time. Would make me optimist before landing in the most depressing part of the world. Reaction so typically middle England: naff.
Jan de Landtsheer, Littlehampton,
If this advert results in tourists thinking how horrible Britain is, they obviously have missed out on breathing London's air.
And if some readers find this distasteful and yet have never seen the advert with their own eyes, they need to be more selective in their reading and fly into Heathrow or Stansted or Luton...
Much ado about nothing.
Doogle, Rennes, Francland
I may have to consider flying into Gatwick if I come over to see my lady, who lives in London. It doesn't matter WHAT it is for, I see it as a clever ploy to get people's attention. All I know is that it sure got mine when I saw the picture...
Jason Chilton, Detroit, Michigan, USA
Wonderful, what about putting on the addresses of legal brothels? I dont know whether prostitution is legan in UK but if it is, it would be a brilliant idea. Oh, we might offend the muslims who are now taking over this cold grey land of the whinging poms.
mia, Brisbane, Australia
Awesome and very creative.
It is only an outline image, and NOT a naked one (as the news article says), therefore not obscene :)
Bob, Nova Scotia, Canada
Is she's "naked" then she has mutant high-heeled feet!
Antony, Dartford, Kent
I don't understand the big deal... there has been a huge naked man on a certain hillside in Devon for over four hundred years! I understand he is called the Cerne Abbas Giant and he's definitely got his penis out! The ancient phallic chap is protected by the National Trust so how about we all learn to have a sense of humour fellow brits... otherwise there are definitely some double standards going on here... the naked pole dancer is sheer genius and should be considered a modern day national treasure
James, Bath, UK
Good choice for a Friday.
Tasteless and inventive ad.
Nice, though gratuitous news coverage.
Excellent posts and reposts.
Makes reading the tol a worthy click
Owen, Pottstown, PA, USA
This advertisement was not completely free. They had to pay for the paint, land, and somebody to make it look that nice. So it's not free. Everyone is just annoyed that they did not think of it first. Great Marketing!
Kelly, OCALA FL, UNITED STATES
Ha Ha You've got to laugh , who ever though this one up 10/10 , made me smile after a bad day , Thanks
pete , Newcastle , uk
Sooner or later, EVERYTHING will be used for advertising. It has got to stop. When will people realize that this is pollution, these averts pollute your mind, body and soul. Sooner or later, you will see adverts in the bottom of the toilet in mens' public bathrooms because there will be no where else for it. We need to put a stop to it.
Fazil Ahmad, Chicago, IL
Come on people, this is pure briallance, a great idea for advertising, and if this advert was for another website, like the times or google or a similar site, then there would have been nothing said.
Its no different then reading the classified ads in most local papers and even some bill boards, yet i dont see the PC bragade trying to ban all these.
Neil, Coalville, Leicestershire
Brings a bit of humour and glamour to a town which is basically a 'hive of scum and villainy'. Last chance to see something beautiful before hitting 'Arrivals' and gives you the hope and reason to get through the other side
Tim, London, England
Did the EU give them an agricultural grant for it?
Bry Barnes, Somerset, UK
I think it's very effective as a marketing tool as it got people talking and that's the whole point. Then again, I am biased as it is my illustration they used in the graphic and it was a thrill for me to see it being used in such a ...wel, big way! I suppose being able to create controversy through marketing in today's day and age is an achievement in itself
Audrey Botha, Cape Town, South Africa
Brilliant
Dave, Edinburgh, Scotland
If necessary new legislation should be passed to ban this sort of thing, as it demeans our country.
Philip Cronin, Bedford,
Is it so that , This is one of the rich cultures we want the immigrants to learn before they learn english language and mix into our other cultures like heavy alcoholism , holliganism etc. are we waiting such ads for cigarettes,Alcohols etc to come up very soon at other airport sites.Please stop this.
riaz, leicester, leicestershire
At least by being first they have ensured full media coverage and maximised on the distribution of the image. I wonder if that was a planned spin off. If so the media fall for it all the time! The site hit rate must have gone through the roof!
Stuart, Singapore,
Great web advertising, considering that it does not actually exist. Its clearly a fake, and yet it has got so many duped. Well done for the originators of this idea.
Robert, Crawley, Sussex
this is the way forward massive ads for captive eyes we like it
coco, inverness,
I think I prefer "See Rock City"
Wilson, Nashville, Tennessee
As long as the pilots aren't distracted, what's the problem? Pretty humorous actually.
Tom, Atlanta, GA, USA
All advertising is rubbish - it has a negative value which puts it in the same category as sewage, crime and disease. The less of it we have- the happier and wealthier we become
gagglepopper, London ,
Boring, who gives a flying hoot. The world has been dragged into the mud by advertising already, this silly one makes barely an impression.
Dagon, The Hague, Netherlands
I was hoping it might have appeared in Google Earth, but no such luck. Maybe soon, though... :-)
Ryan, West Chester, Pennsylvania, USA
It is an interesting website - tasteful soft porn which will no doubt infuriate the feminists and puritans who go to great lengths to confuse the sex slave trade with professional adult operators who employ girls who have made a rational career choice.
Their marketing director is simply brilliant.
Gervas Douglas, Andorra la Vella,
The webiste should be closed as this has given it free publicity.
Charles, London, UK
Well done The Times for playing directly into the hands of these marketing goons. This was clearly aimed at getting more than just the eye of a few flyers.
This is free advertising and should have been completely ignored
Andy, Gravesend, Kent
It's a great idea, look at the exposure it's generating.
We are constantly looking at ways of generating awareness for our clients websites and driving traffic, we'd be proud to put or name to this.
Well done!!!!!!! Luv it!!!!!!!!
dave anderson, Bedford, UK
Shame they couldnt make it more graphic. Once the technology exists, presumably we will get that image in glorious Technicolour
Alex, London,
Truly magnificent advertising! Well done, it's made my day!
Dave Moore, Milverton, UK
If nothing else, the ad has now gathered International media attention - which will likely gather many more customers than those who see from the air - especially given that many people will be seeing the ad (as I am) online while at their computer and able to directly type the web URL into their browser.
Cy, Washington, DC
Fantastic, we read and here so much about Trafficking whereby young women are forced into the illegal sex trade industry. The wording is suggestive, the website obviously promotes and sees women purely as sex objects. I think it is a disgrace. The advertisers and website owners should be heavily fined. Whatever next, will we be seeing on Englands green and pleasant land.
Mark Harris, Swansea, Wales
Interesting--a tad chav and tacky perhaps, but...interesting. I'm not crazy about marring beautiful countryside--on the other hand, I like the idea of helping farmers financially.
Nancy, Glens Falls, USA NY
I think it is brilliant, a masterpiece both in conception and execution. What were the ancients doing with the Long Man (Nordic walker!!) at Wilmington, East Sussex and the White Horse at Westbury in Wiltshire among others? So, the planners (the grey men) will eventually get their way but I think the point has been made, it can be done, it has been done and, in all honesty, very well executed.
Dave Claxton, Chandlers Ford, Hants
This is undoubtedly tasteless and unpleasant.
However, I believe that it remains a matter for sustained debate whether it is the role of government to abridge the freedom of all Britons by a ban or bar on tasteless and unpleasant adverts.
Andrew, Hong Kong, China
I do wish the planning people would stop referring to it as an "unauthorised erection"...
Dave M, Portsmouth,
"That's truly revolting."
Sex is revolting?
What happened to your humanity?
"Another example of the grotesque society we have created."
Yeah, because partially-nude girls dancing on poles is SO GROTESQUE.
Why are you all so repressed?
Justin Fowler, Corvallis, OR, USA
Sorry, I thought it was Katie Hopkins in a cornfield.
Put me right off the Kellogs.
K. Urban, London, New Labour - ran the Country like apprentices
Jeremy Wickins, MA, LLB- Now you're finished with your law degree, perhaps a course to differentiate between the naked sculpture of Praxiteles and the crass advertising of "white trash" Britain? I didn't need the course myself; I always thought it was self evident. When I approach LGW all it tells me is that the "Cool Britannia" has all the style and sophistication of the last Friday night train from Waterloo. Looking forward to those games in 2012, I'm sure they'll be first class too.
Richard, EGKK, I-WW, Woodham, Surrey, UK
I think it should be removed, safety hazard that could distract pilots...
Jon, Here,
Since when did an outline become a "giant naked pole dancer".
She could well have clothes on.
Mark, Chester,
Oh no! unwanted reprocussions from free market economics, let's try to get rid of this clever new form of advertising 'cos we're grumpy old gits!
gk, West Drayton, uk
Excellent , but promotes copy cats which will ruin the landscape
Tom, Brighton,
We're looking into this for TalkArizona.com
HAY I like it, although it's kind of corny (it is a corn crop, right?)
Johnson, Glendale, Arizona
I want to complain in the strongest terms!
So far it has cost me over £2,000.00 in flight costs to try and write the website name down. Everyime we approach it, there is a fierce rush for the starboard windows !!!
Well done, an original concept on advertising.
Mike Jones, Farnborough, Hampshire
Is this any worse than the Cerne Abbas Giant in Devon ? Which I believe J. Robinson alluded to earlier .
http://www.sacredsites.com/europe/england/cerne_giant.html
Benzo, Nr Chelmsford,
The aliens did it after getting bored with circles!
Mongo, Ayelsford, UK
What on earth (pun not intended) is anyone making a fuss about? It is really quite spectacular art, cleverly done. It is merely the fact that it is for a "sexual" site. There are people in the UK who are starting to adopt the wholly unhealthy US attitude to anything to do with sex. I'd suggest growing up and seeing the funny side, but the miseries think they ARE the grown-ups...
Jeremy Wickins MA, LLB, Sheffield, UK
I work at Gatwick too and I think it's hilarious!! Most passengers, if they saw it, would probably laugh, I can imagine very few being upset by it! Stop moaning and just enjoy the humour! I wonder how many hits the website's had?!
SK, Crawley,
Increase in air traffic and governmental reluctance.
Datis, Milton Keynes, England
How can we soothe the eyes of all those very British people out there??? Hmmm, maybe we should also grass over the Cerne Abbas Giant , eh?!! Wipe out that significantly more offensive image dating back some 250 years? Come on, give us a smile and worry about something worth worrying about :-)
Ian, Oxford,
Maybe it should've been an outline of a man pole dancing, to bring us in line with the politically correct times we live in!
Hugh, London, UK
both brilliant an sad...
It's a great idea, and it could generate more profit than crops.... It's sad because I can see in five years time that the world will be crammed with this stuff.
It's brilliiant because it's new and well done, it's sad because pole dancing (if that is the service REALLY) isn't exactly classy is it?
Don't forget this is not exactly new: Whipsnade Zoo for instance has something very similar.
As to planning.... well let the grass grow, then strategically spray weedkiller... I'd love to see the planners arugue that one! you can't stop this stuff so don't try - the best answer? don't visit the website and son't publish the picture...opps, too late!
paul, milton keynes,
I think that this is a great advance over the old trucks and vans that line our contryside with adverts painted on their sides.
At least the passenger is not distracted from flying the aircraft - lets hope the pilots are not distracted though!
The most distracting roadside adverts are the Ferris wheel between junction 12 and 13 on the M25 and the Saints roof advert (especially at Xmas when it is all lit up) between junctions 14 and 15 on the M25.
They should be removed as they both are a hazard to motorists.
Graham, Ruislip, UK
How does your reporter know "she" is "naked"?
All I see is an outline.
Cliff Ennis, Liverpool,
I had to check the calendar, no its not April 1st. I live close to, and work at, Gatwick. I am amazed that no one has mentioned this before. Especially not arriving passengers. Is it possible that the ad is not quite so visible as the article suggests? Does the farmer loose a nice subsidy for set aside? Most of the planted land (you can see the lines in the photo) around here is bright yellow with rape or the growth is far too high to show any painted lines.
Good luck to anyone taking up this idea.
Linda, Horsham, UK
Bill Hicks was definitely right , Norman from Edinburgh . He was indeed " Randy Pan the Goat Boy " and we are his goat Children ...
Benzo, Nr Chelmsford,
I think it's totally excellent! I can just hear the many Disgusteds of Tunbridge Wells whinnying and harrumphing into their Earl Grey or morning snifter, and I say, bravo for the people who managed to slip this one past the Blairstapo. But I expect they'll be forced to paint over it in due course, knowing how stupidly Politically Correct this country has become.
Mike Mitchell, Spalding, England
Excellent advertising!....But it appears that your statement that the pole dancer is "Naked" is only your "perception" of what you see!..Purely for the benefit of your readers,I have checked out this website and find that "most" of the young ladies are dressed in an array of sexy underwear that you can buy at Marks and Sparks!
John Jordan, Chengdu, China
Is this the reason why Blair and Nu-Labour have wasted farming in the UK?
Are they are hoping to corner the market in field advertising ! Go on Mr Brown, I'm sure you can tax this up to the hilt !
Boojum, London,
What are the rates per field?
Bill Bird, Wallasey, Wirral
The Angel of the South. Superb. Grotesque is MRSA, going to war ona lie, preachers of hate etc etc etc. When will this country learn that it's ok to have a tug.
Russell, London, UK
Cracking free sample on their website coooooooor blimey!
Chuck, East Molesey,
what is permission required for? there's no hoarding or other erection in the field which would require planning consent (& the likelihood of any other erection arising from a line drawing is frankly minimal at best).
It's very clever use of space. Norman - Would you have your knickers in a knot if there was a field advert for eg The Times? would that be any less soulless and money grabbing?
jackie, london,
Awesome and Award-winning!
MH, Singapore, Singapore
Very clever to get such amazing technical precision in a bumpy field (how was it done?) - or are we looking at a Photoshopped source? I think we ought to be told.
Steve, T Wells,
While I do not directly encourage this form of advertising or its contents, I feel and I feel strongly that the folks have the right to advertise in this manner if they are within reasonable and neutral laws of the region. A brilliant idea to be frank.
Timmy Jose, Bangalore, India
Very Creative!!
Alternative land-use... ha ha
Edward, London,
I agree with Frankie, the outline cleary shows high heels without a line distinction between (possibly) clothes and skin. She could be wearing a power-rangers suit for all we know.
Carlos B., Corvallis, Oregon, US
It's funny, but quite tragic as a first impression many foreign visitors will have upon arrival in the UK. Still, at least the impression will be correct.
Stefan Szecsei, London, UK
Welcome to tacky, sleazy Britain.
Anna, London,
Vulgar and trashy. And in this day and age, might I point out that not only do you not know if she's naked (dear oh dear...), you don't know if that is a really a woman.
Laura Roberts, London, UK
Perrrrfect better then the 2012 London Olympics, at least there is nothing Flashing.and one can see 10000fett above the ground got the message.?????
little foot, london, England
Brilliant
Seb Robertson, Chicago,
its got to be the best advertising idea of the year - hats off to the people that created such a great idea !!!
niklas lenz, London,
Pure Genius!
Ben Hoff, NJ, USA
Of course she's not, she's wearing shoes.
HiggleFish, Hampton, CA
This is a textbook example of freedom of speech. Why should the farmer not be allowed to paint his field any way he pleases?
If you don't like what you see, look away!
There are too many people in this country who are willing to censure (and seek to censor!) what they find distasteful.
Tom Papworth, London, UK
I don't necessarily think that a giant Poledancing sign is either tasteful or the first thing we want tourists to see on their arrival....but, put it in context with that giant pagan man with the rather large phallus on a hillside somewhere: one's promoting a service and the other seems to promote the virility of man.
Now, which one is which?
John Robinson, Thetford, UK
They have to put up with the noise! What about that?
Bob, Phoenix, USA
Yea - well done media. Lotsa free press. Even if they have to take it down - we all know about Tina Turner's new site.
Jef Rice, Colorado Springs, USA/Colorado
I usually fly into Heathrow from the states, I'll be sure to fly into Gatwick next time.
Nigel, Louisville, KY, US
Takes real imagination to see a naked pole dancer since all we have is a profile - not like the giant of Cerne Abbas whose attributes are all too clear!
Bill Q, Derby,
In the circumstances you might have obscured the website address. Otherwise it's just more free publicity for them.
Anne Murphy, London,
How can they tell she's naked? It's only an outline!
Frankie Dysart, Redhill,
I can't believe you just gave them all this free publicity!
Simon, Worthing,
The person who dreamed up this idea is a genius. It has succeeded in making me visit the website out of curiosity. Even a prestigious newspaper like the times has been recruited ,free of charge, to promote the business.
Wing, Poole, UK
That's truly revolting. What a message to give to people arriving in this country for the first time. I think it says a lot about the way the UK has gone, sadly.
N Butler, London, UK
Another example of the grotesque society we have created.
helen, norwich,
What a fantastic piece of advertising. It's a piece of art.
Alistair, Edinburgh,
UTTERLY appalling, tasteless and 'money-grubbing' !
I would not be surprised if John Prescott had some involvement in this.
Tom, Balsall Common/Coventry, Warwickshire