Richard Brooks
Win a trip to the Ice Hotel in Lapland
OFFICIALS guarding Britain’s borders have been told to cheer up, smarten up and take some lessons in charm - from the Germans.
The government is worried that staff manning passport desks provide a depressing welcome for foreign tourists and has decided to use the imminent adoption nationwide of new uniforms as an excuse to give officials a full makeover.
Immigration staff will now be expected to balance strict policing of illegal arrivals against the need to give tourists a pleasant start to their visit.
“We have really got to improve our airports,” said Margaret Hodge, the tourism minister at the Department for Culture, Media and Sport. “It’s that first impression of a country, usually from an airport, which is so vital.”
Hodge is taking her cue from Germany, which was renowned for years as the home of cement-faced officialdom. In the run-up to last year’s football World Cup, its immigration and border staff were given smart new uniforms and were told to be friendly and welcoming to foreigners.
They showed a new image of their country as hospitable and at ease with itself and have helped Germany to move up to sixth in the list of countries attracting world tourism spending, just one place below Britain.
Tomorrow Hodge will outline the strategy of a new Welcome to Britain group, chaired by the minister and including tourist boards, the airports operator BAA, the border and immigration agency and the organisers of the 2012 Olympics.
The new strategy will include charm courses which are likely to take place soon after the adoption of uniforms next month. At present passport control staff wear civilian clothes.
Some of the greatest worries centre on Heathrow, which takes 28% of all inbound flights and an even higher proportion of tourists. It is beset by baggage losses and overcrowding as well as unfriendly staff.
Hodge’s group wants tourists to realise straight away that they are arriving in Britain, rather than at an anonymous airport that could be anywhere in the world.
In addition to friendly staff, airports will be equipped with more poster and film images of Britain. They will show the country’s heritage and pictures of modern Britain, including, in the run-up to the 2012 Olympics, the sites for the Games and young British people playing sports.
According to data collected by Visit Britain, a tourism quango, this country ranks 16th in the world for “visitor welcome”. Canada is top, followed by Australia, Spain and New Zealand. Britain is on a par with Mexico, although above France and the United States. “Britain has a good image for its heritage, the arts, fashion and popular culture,” said Visit Britain, the national tourism agency. “But not a good image as a welcoming place. There is still that ‘stiff upper lip’ idea.”
James Bidwell, chief executive of Visit London, said: “Immigration officers have got to realise that this country is in the consumer business. Of course they have a serious job to do but they can, and should, have friendly faces, too.”
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I am surprised that UK is number 16 that is way too high for the standart there is.
It is a matter of communication.Someone arrives to your desk just say hello,good morning,afternoon etc.Ask how the fligth was while you are checking the details. It is hardly a rocket science.Simple human relation.
British has a reputatation to be polite and gentlemanly but it is hardly the case at our borders even for the returning brits.
ISIRGAN, READING, uk
This is long overdue. A delegation should visit Hong Kong to see how it's done. Little touches like a pot of sweets on the immigration counter, which keeps children quiet after a long flight. In Singapore the immigration officials take the time to find a page in your passport with just enough space for their stamp, rather than just staring a new page as it's easier.
There is no excuse any longer. Passports are increasing in sophistication, backed by better technology. The onus of security is less on the individual. Training should focus on their role as ambassadors.
Nicolas Corry, Hong Kong, China SAR
I (a brit) regularly travel back to the UK with my wife (Chinese). The Heathrow welcome is a disgrace. In addition to the mangy carpet, holes in the roof that seem to persist for years, and lack of decent lighting, I inevitably have to wait for 30 minutes while she wends her way through immigration --- to be greeted by a plain-clothes official who is the first contact she has with the UK. It's not very inspiring.
And this is after the awful treatment she receives by the consular officers in China in the process of getting her visa -- once she was practically in tears after being shouted at by the visa officer for not presenting her papers stacked in the corect order. This was after waiting all morning in a life-sapping queue, and paying a quite stiff fee.
It's a wonder she actually agrees -- and wants -- to go back again.
Anything done to improve the greeting upon entering the UK is not -- as Emma Chambers suggests -- pointless. It is way past time that this was addressed.
John Wells, Shanghai, China
i don't want to sound stupid but haven't we just had a directive that in order to re enforce the seriousness with which we consider our borders Immigration Officers have been given a stern new uniform as it was felt the old one was too casual and easygoing making illegals perceive us as a soft touch !
paul brunskill, bradford, England
I agree thar UK immigration staff are pretty grim. Last week, arriving from Korea for my first visit my homeland in 3 years the immigration officer granted me wtih not a smile or a word. Hardly lifts the jet-lagged spritis!
Daniel, Nagoya, Japan
The first thing that struck me as we drove off the ferry at Dover was the ugliness of the gateway to England, one is directed into a rusty dark dripping tunnel festooned with ganglions of drainage pipes and security cameras, surly policemen kitted out in Kevlar and high visibility toting dangling automatic weapons, road spikes and something that looks like an x-ray machine, the twisty little kerb chipped potholed road winds through the customs shed past dirty little booths reminiscent of a nineteen fifties condemned slaughter house. Keep left keep left, Cadburys chocolate, Lucozade, Welcome to Dover.
garryslater, ettenheim,
please ask immigration to use the primary question "why are you coming to the UK ?" to be changed or rephrased so that it does not offend !!
shripad, normanton,
I agree with the impression you get entering the US. It's horrible. They are the first people that foreigners meet. What a lousy way to start a holiday. As a frequent traveler it is pot luck whether you get a poster child for depression when entering the UK. Training for them is a very good idea. It's important.
Larry, Stratford upon Avon,
A friendly face at English Customs?? I hope to see that day before i die. Really, on arrival to England is not that you feel unwelcome by customs officers, is that you wonder for how long they have been constipated to have that expression on their faces...hence the "stiff upper lip" look shown most of the time. Light up a bit , you till can do your job while smiling.
koldo, Europe, europe
You must be jocking!
Every time I fly to Germany I am confronted with the most unfriendly and arrogant immigration personel I have ever come across in any part oif the world.
I speak German and I say 'Hallo' or Guten Tag, but no reaction whatsoever from those rude people, even a robot would be more friendly, then they hand my passport back without a word or even looking at me, not a Thanks nothing!
On the other hand coming back home to Britain is another matter, always friendly, they anser to my Good Morning and they say 'Thank you, Sir', and sometimes they would even have a few words to spare or make a joke, then I know I am back home in a civilised country!
Birtain has the friendliestand most plote immigration officers I haver ever come accross. Only in Singapore are friendlier.
E Angeleri, Brighton, United Kingdom
after my recent trip to Stansted: LOADS OF WORK THERE!
mark, alicante,
If you want to see really arrogant and rude border officials,then visit Russia
dan hughes, wonthaggi, victoria Australia
What a pointless initiative. Why not lower the price of accommodation, eating out and public transport instead? Locals would benefit too and that might just cheer up the airport staff all by itself.
Emma Chambers, Paris,
I travel a lot to Germany other Western Countries and other places in the world for business or holiday and always found the sight of a civilian at border control, like it is in Britain, much more welcoming than a person in uniform who has an air of police, military and control.
Please leave our border officials as they are because they look and act very human.
Adrian Jegeni, Kidderminster, England
I am German by passport but European in my mentality and I am surprised to read such language in a British paper.
Congratulations - and I reckon the rest of the world will welcome any change in British immigration staff's behavior and attitude. I have been arriving at a London airport about once per week in the last two years and I must say that any arrival has stressed my patience to the limits. Worst , however, has been staff's attitude which always made me feel like barely tolerated but never welcome. Funnily enough, the warning signs referring to verbal abuse, etc. have surely not been put up without any reason: travellers treated like this will quickly open their mouths and start complaining. I must admit I have done so a few times and almost got into trouble - rather than my comments having been taken as room and challenge for improvement.
Let's see if I ever experience a step forward - I would be positively surprised.
Frenger, Cologne, Germany
I would like to see American visitors to the UK given the warm welcome that we Brits are accorded upon arriving in the USA...long queues and snarling, surly immigration officers!
Dave, Knutsford Cheshire,
Don't fool yourselves into confusing the 'stiff upper lip' with surly, unhelpful staff who look like they have sucked on a lemon.
Chantel, UK,
"Smile before you fleece"?
Keith, Milwaukee, WI, USA
Where humor is at a premium, a most unusual statement
Maurice , Hessen,
Fine just as long as they remember we haven't come to visit the airport staff and most of us will be staying no more than a few weeks in Britain. Also give the 5th Terminal a chance and see if current problems at Heathrow improve before forever knocking the place. Then don't ruin everything gained by Terminal 5 by immediately building a needless, polluting, guilt-inducing 3rd runway and 6th terminal on public land. And perhaps the now happy staff can take their happiness home with them into their real lives.
Rare visitor, Nantun, Taiwan
This reminds me of a time my boyfriend & I , were crossing the German border by car one summer.
The guard took our passports, studied them , handed them back, then put his head into the car window , smiled & said, 'Happy Birthday ' to me , !! he had noticed my date of birth was the same as that day.
It was such a lovely friendly moment, I have thought of it many times since.
What a difference a smile & a bit of thought makes.
Maggie Millington, Brittany , France
We shouldn't just improve the airports, the whole of the British population needs to lighten up!
I know life pretty much sucks for a lot of people at the moment, with the house prices and suchlike, but it'd be a lot more bearable if people were a tad more cheerful (without having to be drunk first).
starling, Lancaster,