Murad Ahmed
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She is the voice heard by millions of Tube travellers each day, warning them to “mind the gap”. But now a gap has opened in the career of Emma Clarke after she criticised the Underground system and spoofed her own announcements on the internet.
Tube bosses have said that they will not provide the voiceover artist with any more work. A Transport for London spokesman said: “London Underground is sorry to have to announce that further contracts for Ms Clarke are experiencing severe delays.”
Ms Clarke, 36, from Altrincham, Cheshire, criticised the system in a newspaper interview after she produced spoof announcements on her website. She apparently said that while living in Highgate, North London, she used to take the Tube every day, but had refused to use it any longer because it was “dreadful”.
Speaking to The Times, she said that the comments had been taken out of context. “I did not say that the Northern Line was dreadful. I did say it’s a challenging line. What I did say was dreadful was the thought of being in a Tube train listening to my own voice.”
In one spoof announcement she said: “Here we are crammed again into a sweaty Tube carriage . . . If you are female, smile at the bloke next to you and make his day. He’s probably not had sex for months.”
Peeping Toms were singled out in another message when she said: “Would the passenger . . . pretending to read a paper but who is actually staring at that woman’s chest please stop. You’re not fooling anyone, you filthy pervert.”
The joke was not quite lost on the Tube bosses, who have said that they will not provide the voiceover artist with any more work. London Underground said that it was the criticism of the Tube system, rather than the spoof announcements, that sealed Ms Clarke’s fate.
The Transport for London spokesman said: “Some of the spoof announcements are very funny. But Emma is a bit silly to go round slagging off her client’s services.
“Obviously, if we employ somebody to represent or promote the network, paid for at the expense of the taxpayer, one of the things we do require is that they refrain from publicly attacking the services they are employed to promote. That’s a pretty clear line.”
Ms Clarke, who had worked for London Underground since 1999, said that even though she had tried to contact TfL to clear up her comments, she had not had a response. She found out that she had been dropped by the network through the press. Commuters will continue to hear Ms Clarke telling them to “mind the gap”, though, as the recorded announcements were still “fit for purpose”.
But for future announcements, a replacement is being sought. A TfL spokeman said: “London’s a big city, and we’re confident we’ll be able to find an alternative ‘voice of the Tube’.”
In one spoof, Ms Clarke attacked the mindset of some Londoners. She said: “Residents of London are reminded that there are other places in Britain outside your stinking city and, if you remove your heads from your backsides for just a couple of minutes, you may realise the M25 is not the edge of the Earth.”
In another she said: “Passengers should note that the bearded rucksack contains the following items only: some sandwiches, a library card and picture of a bare ankle, and is no cause for concern.”
Ms Clarke, whose voice is now well known to the estimated billion passengers who use the Tube network each year, put her joke messages on the website she created this month after asking friends what they would most like to hear.
Ms Clarke said she was “very disappointed” and upset at the reaction of TfL, but still harboured hope that the row with the network could be resolved. “The first step is for us to have a conversation,” she said. “I hope they hear my point of view, and take on board that I wasn’t criticising London Underground or the Tube system.”
Her voiceover work can be heard on radio stations such as Virgin, on advertisements and in department stores.

Mind the gaffe: Ms Clarke’s spoofs
“Passengers are asked not to drop litter on the train. Please use the tramps provided”
“Passengers are reminded a smile is a friendship signal, not a sign of weakness”
“We would like to remind our American tourist friends that you are almost certainly talking too loudly”
“Would passengers filling in their Su Dokus please accept that they are just crosswords for the unimaginative and are not more impressive because they contain numbers.”
“Would the passenger in the pinstripe suit and £1,000 glasses who obviously works in the media please take one step forward on to the track”
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I read this article in my school library, i thought it was something about "youtube" but i mis read it, its still hilarious and i'm glad ive found this article again! =]
Bilal, Walsall, UK
Given enough time people generally screw things up. I think Ms Clarke thinks a little too much of herself at the expense of others. But... she seems to be a good person at heart.
Bill Samuel, Brisbane, Australia
Alot of the comments are not funny. They are cruel and arrogant and depict Emma Clarke in a negative light.
Alison Manzo, London,
It is wonderful to know all the foolish people aren't just here in the US in San Francisco. The UK has its share in London. What a silly overreaction to the poor woman's comments. Emma will go forward to much better things.
George H, San Diego, USA
Too bad there won't be her utterly perfect voice for the new Tube stops. Really, where is the famous Brit humour? Mind the gap of Londonistan.
alexa kim, Dallas, TX, USA
Get off 'your high horses. None other was placed on this planet to warn "mind the gap." No harm was done and it gives some human element to the all-familiar voice.
David H., Daphne, AL
As an American--one who may talk too loudly, I don't really know--I found the spoof announcements funny, especially the one about Sudoku. I firmly believe Ms. Clarke is destined for better things working for and with people of more expansive intellect than that of the bureaucratical dullards at TfL.
Robert R., Washington, D.C.
I'm an American who visits London several times a year, and if I had heard the announcement that Americans speak too loudly, I'd have laughed. Good stuff. This seems like mostly good natured humor to me. Perhaps the pervert-related comments were somewhat off color, but seemingly nothing worth getting in a twist about.
Donny, Atlanta, Georgia, USA
Funny stuff. She seems a witty and playful person. I hope the minor issue of editorial content not being kosher can be smoothed over. I'd hate to see us devolve into the thoroughly joyless and canned individuals these entities would have.
JS, San Jose, CA, USA
Fantastic stuff,love the bare ankle and the perv.
Good luck Emma anyway,to many prudes in this world
they need more like you to put a smile on faces everyday.
Ray, Leek, Staffs
Since when did someone using your voice give them a right to take away your opinions?
This perverse notion that freedom of speech and opinion is signed away the moment you take money for providing a service is nonsense.
TfL have just proved that the service is dreadful and that rather than improve it they just silence all criticism.
Ms Clarke's sense of humour is excellent, TfL's is non-existent.
Next they will be throwing her in jail and threatning her with 40 lashes for defaming the holy TfL!
Nicholas, Kings Lynn, England
â"Passengers are reminded a smile is a friendship signal, not a sign of weaknessâ" .¡ fantastic.! .where is the british humour?
i like you, Emma. A kiss for your friendly voice.
Alfonso, Oviedo, Spain
Emma you rock!
LT get a grip, and a sense of humour. I'd love to hear Emmas ad libs while in transit
Tara, London, UK
Have TfL no sense of humor?
Is everything so serious now-a-days.
This story and her clips have done more to brighten up people journeys to work that months of refurbishment work!!!
Allan H, Grays, Essex
Shame... people need to realise that it is all in a bit of fun and it was taken out of context... I would be a bit "dreadful" if i had to listen to my voice telling me to mind the gap. haha
very funny stuff but hopefully the TfL will realise it was a misunderstanding.
Bryan, Australia, Australia