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Tens of thousands of theatre tickets will be given away to young people next year as part of a government campaign to foster a lifelong love of drama.
The plan to offer free seats to people aged between 18 and 26 - funded with £2.5 million of taxpayers’ money - was announced yesterday by Andy Burnham, the Culture Secretary. It received a cautious welcome from some in the arts world, who expressed concern that the tickets may not reach the most underprivileged.
Louise de Winter, the director of the National Campaign for the Arts, the industry’s lobby group, said that there would be no benefit to the arts if the money were used to give regular theatregoers a freebie. She added: “The Department for Culture, Media and Sport and Arts Council England, who are administering the fund, must make sure that the money actually does find its way to new audiences.”
A spokesman for Mr Burnham acknowledged that anyone in the age bracket would be entitled to the tickets, saying: “It could be toffs or the children of dustmen.”
The scheme comes as West End theatres are enjoying record audiences, thanks largely to musicals teaming up with television talent shows. Attendances reached 13.6 million in 2007, up 10 per cent on 2006, itself a record year. Gross sales were up 18 per cent on 2006 to almost £470 million.
One theatre source criticised the Government’s priorities in funding free theatre tickets when pensioners were struggling to buy food and fuel, saying: “I don’t know why the Government’s frittering money on this. The Young Vic, as The Times reported today, offers excellent performances at cheap prices.”
The Young Vic, which sells tickets for £10 to those under 26, is one of several theatres that offer discounts or giveaway tickets. More than 10,000 young people received free tickets to Much Ado About Nothing at the Globe this year. David Lan, the artistic director of the Young Vic, told The Times: “What we want to encourage is lifelong habits. We’re saying, ‘Just come and do it. If you get bored, you can leave’. But we’ve got to make the work really good as well.”
There was praise for the Government’s scheme from Dominic Cooke, the artistic director of the Royal Court Theatre, who said: “I support any initiative to get young people into theatre, and especially one that aims to do it all over England, not just in London.”
The Royal Court offers heavily discounted tickets that have contributed to a rise of more than 300 per cent in the number of young people attending its productions.
Ninety-five publicly funded theatres could apply for funding under the two-year scheme. In return, they will offer free tickets on at least one day each week to 18 to 26-year-olds, first-come, first-served. It is likely to be on Mondays, traditionally a quiet night for the theatre.
The Government envisages that a million free tickets will have been offered between February 2009 and March 2011. Commercial theatres could also apply for the subsidy.
Mr Burnham said: “A young person attending the theatre can find it an exhilarating experience, and be inspired to explore new horizons. But sometimes people miss out on it because they fear it’s ‘not for them’. It’s time to change this perception.”
Jeremy Hunt, the Shadow Culture Secretary, said: “The real issue is not getting enthusiastic children into the theatre, but improving arts education so that more young people want to go in the first place. For too many children theatres are a no-go area.”
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Theatres do not want this since they have schemes for young people anyway; we are in a recession; we do not value as much that which we do not pay for; 26 is too high a ceiling; introduce a scheme to stop punitive booking fees/transaction charges; theatres will cherry pick the shows & the perfs!
Peter Harlock, London, UK
the general consensus of this forum is indicative of the importance of schemes like this.
Andy, newcastle , uk
I think it's a tremendous idea! I would gladly fork out several times the price of this for the benefits it will give our children!
Reginald, Henley, The Fantastical UK!
What is this man on? Can we all have some please? We need something to dull the pain of all the tax we'll have to pay for other peoples theatre visits/computers etc.
pat, Swansea, Wales
Great - so by not being able to afford luxuries such as a trip to the theatre due to Gordon Borwn's punitive taxes, I am now paying for other people to go instead - Thanks Gordy!
Peter, London,
For Gods sake, how much more like the Communist Party are they going to get? The state will not only do the craddle to grave thing, it will also spoon feed you 'culture' as it sees it. Next it will be offering merry jaunts to the countryside for the workers.
Steve, Norwich, UK
Why is my tax being used to prop up the luvvie darlings in the theatre community? I would rather it was spent on cancer drugs. Can I get a multiple choice form with my tax return and opt-in to my preferred causes?
Nobby Clark, Perth, the Scottish one,
Nice to know that my hard earned tax is being put to good use.........Pleasssssssssssse for goodness sake we are going into a recession, guess we are now shoring up the Theatres as well as the builders.
Kirsty, Peterborough, UK
This is absolutely ridiculous - why should the tax payer have to foot this frivulous bill? if people want to take their children to the theatre or the school, then they should pay themselves like I had to when my children were at school. I paid and did without so my kids could go on school trips
Chris, s'bury,
As a 27 year old I would have to pay full price for me, my husband and children. Would it not be better to make all seats more reasonably priced? Anybody that wants to go would.
If children were free then parents would take them to the theatre, would this not encourage a love of the theatre?
Laura, Southend on Sea,