2 for 1 at Pizza Express
People who have booked into a luxury campsite can watch bands such as Coldplay later this month while being waited on by staff offering drinks, fresh towels and massages.
The only drawback: a £6,000 price tag per couple, which puts it on a par with spending a weekend in a deluxe suite at the Ritz in London.
The row of luxury tents being pitched on a hillside overlooking the stage is the brainchild of Jenny Lederman, a former barrister who lives on a farm near the festival site.
She has decided to cash in on the weaknesses of middle-aged rock fans with healthy bank balances who once experienced festival life in the raw but now want to do so in comfort.
The introduction of “Camp Kerala” as the latest thing in rock chic will add to the criticism in some quarters of the growing commercialisation of Glastonbury.
Those inside the tented village will rave on in luxurious, Indian-designed tents more reminiscent of the last days of the British Raj than a hippie-era tepee. They can order hot food cooked by South African chefs flown in for the occasion, drink at a bar open 18 hours a day and enjoy a massage from an on-site therapist.
Previous attempts by locals to cash in on Glastonbury have usually amounted to selling home-made scrumpy or sandwiches.
But if Lederman, 49, succeeds in hiring out all her 50 tents she stands to take more than £250,000 in rent. Three of the tents are being auctioned to raise money for charities.
Michael Eavis, whose Worthy Farm near the village of Pilton, Somerset, has hosted the festival since 1970, is credited with giving a boost to Britain’s camping industry, but Lederman’s concept elevates it to a new level.
“It is going to be wonderful,” she said. “Camp Kerala is aimed at giving the most comfortable camping experience imaginable. This is for people who love Glastonbury and want to do it in luxury.”
But Mutter Slater, 55, who was the frontman with the rock band Stackridge when they opened the first Glastonbury festival, said: “Some people have a brass neck. I doubt if Michael Eavis paid £6,000 for all the acts on the first line-up.
“In those days the toilets were a trench dug in the ground and Marc Bolan wouldn’t let Eavis touch the door of his Bentley Continental because he thought he was a grubby farmer.”
But Lederman, whose husband David, a QC, will join her as village host, defends the price because of the quality of the pavilion-type tents.
Based on a traditional style used by maharajas when they went out tiger shooting, each is 28ft by 13ft with a big enough bedroom to house a king-size bed. They also have an open veranda at the front with steamer chairs so guests can recline while tapping their heels to songs such as Coldplay’s Speed of Sound.
“It is a bit posh, but good luck to Jenny,” Eavis said. “She is one of a new generation of neighbours who are on the side of the festival rather than being grumpy about it.”
The £3,000-a-head charge has not stopped a flurry of interest from people who want to escape a festival site that heavy rain can turn into a quagmire.
For an extra payment, visitors can fly in by helicopter and land in an adjacent field. An 8ft security fence will keep other festival goers at bay.
Michael Pitney, 41, who runs an import and export business, has booked a tent to share with Stina, his wife. “I first went in 1982,” he said. “The tickets were probably £8 or £9 and Van Morrison was on, though I don’t remember everything.”
For the less well-heeled, Glastonbury can still be done on a budget. Millets, the outdoor retailer, has introduced a new “starter” festival tent complete with two sleeping bags and two roll mats for £49.99.
The downside is that you may have to pitch your tent in a sea of identical shelters in an area called Lost Vagueness.
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
With rail travel in Europe on the rise, we review the benefits of travelling by train
In this special section we explore new food trends to help improve your dinner party and impress guests
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
1998
£47,955
12 months for the price of 11 and a 5% discount.
Offer ends 31/11/09
Check your free Experian credit report before applying
Car Insurance
£100,000
Barnardos
UK
PwC’s Consulting practice helps businesses of all shapes and sizes work smarter and grow faster
PwC
£37,000
Department for Culture, Media and Sport
London
Currently £36,285
Department for Culture, Media and Sport
London
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
Includes flights, accommodation with room upgrades, transfers city tours in Hong Kong and Bangkok.
PremierHolidays.co.uk
For your ultimate tailor-made ski holiday, click here
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
World Class Golf, Spa and preferential Beach Club. Private estate overlooking West Coast
Villas from £275 per night inclusive of Golf
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.