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Last week Moss issued a public apology for her hard- partying lifestyle and promised to seek help.
Fashion industry sources have disclosed, however, that her return has already been arranged in a television and cinema campaign for Rimmel, the cosmetics manufacturer, shot just days before the scandal broke.
In the video, due to be screened early next year, Moss is her old self. She is shown drinking and partying all night and then dabbing a new foundation — called Recovery — on her face in a taxi before arriving at work looking beautiful and fresh despite her lack of sleep.
Fashion industry insiders say that Rimmel is reluctant to write off its entire campaign by ditching Moss now. The company is one of the few labels to keep faith with her after she was dumped by Chanel, H & M, Burberry, H Stern, the jeweller, and Roberto Cavalli, the Italian designer.
Sources in the advertising world say that Rimmel brokered last week’s deal in which Moss issued her apology and in return received the company’s support. She may seek treatment at a rehabilitation centre such as The Priory, the clinic in southwest London which is popular with celebrities.
An insider said: “Rimmel wants Kate to disappear into The Priory, come out all-clear and be a beautiful model again.”
The company will be hoping that Moss makes a swift recovery, given its substantial investment. Two commercials, each costing £250,000, have already been filmed for Rimmel’s new year campaign. A third, also starring Moss, is due to be filmed in a few weeks’ time.
The most recent commercial, shot in central London, was completed just a week before the cocaine pictures emerged.
Rimmel first signed Moss in 2001 in a deal worth £1m a year after she declared that she had been using its products since she was a schoolgirl. The company has already booked cinema and television slots for the advertisements in February at an estimated cost of £2m.
A spokeswoman for Coty Beauty, which owns Rimmel, said: “We are pleased to acknowledge the statement released by Kate apologising for her recent actions.”
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