Win 100 iconic DVDs

Britain may have a tendency for damp and drizzle, but there is no need for our television forecasters to rub it in. They have been told to look on the bright side and accentuate the positive in an edict from the national weather centre.
There is no need to dwell on a “small chance of showers” when “mainly dry” tells a better story. If there are “localised storms” then it must be “dry for most”. Clouds over Manchester mean generally clear visibility for motorway drivers.
The Met Office insisted, however, that talking up the weather was not an exercise in dumbing down. The new guidelines are designed to make the information clearer and more relevant for viewers.
The guidelines remind forecasters to use “plain English” at all times. They state: “We should express uncertainties in ways which the audience can understand.”
A Met Office spokesman said: “We are asking forecasters to think carefully about the language they use. If there is bad weather in a remote, relatively unpopulated part of Britain but it is mainly dry for the majority, the forecast should reflect that.”
Forecasters, aware they are performing for viewers, will often open with dramatic examples of bad weather in Northern Ireland and the extremeties of Scotland.
They are now advised to steer the story towards Manchester, Glasgow, London or major travel routes such as the M4, where the weather could be very different. These reflect the urban experiences of the majority of Britons, the spokesman said.
In some cases forecasters should simply reverse the order of events, placing a “small chance of showers” at the end of the sentence if Britain is expected to be “mostly dry”.
This is based on research suggesting that viewers with short attention spans are more likely to absorb the good news, if it is relevant to them, and filter out the bad.
The Met Office believes that practical changes, such as more guidance for summer evenings when people are going out, will be welcomed.
But mutinous viewers, already angered by the BBC’s new 3-D “zooming” graphics, have complained that the language has become over-simplified with pressure charts now kept to a minimum.
A BBC Weather spokesman said: “The Met Office guidelines are broadly in keeping with our own to assist forecasters to communicate clearly with the audience. But there is no ban on the use of showers and storms in forecasts.”
BBC forecasters are trained at the Devon-based Met Office and create their scripts in consultation with the weather centre. Recent stylistic changes include a ban on using “the North” if the forecaster means “northern England”. BBC forecasters are also expected to plug sporting events that are being screened live by the corporation.
The Plain English Campaign welcomed the emphasis on clarity, such as the replacement of weather patterns with a precise time when sun or rain can be expected.
The BBC was forced to tilt the angle of its new zooming weather map after Scottish viewers complained that their nation was being squeezed out of view.
More than 4,000 viewers lodged messages on the BBC website about the £1 million graphics makeover, which removed the familiar sun and cloud symbols.
THE FORECAST FOR TODAY
Old style
It’s another miserable day for the far north of Scotland with strong winds and some rain. Last night’s mist and fog will clear, leaving a rather cloudy day for Central England. It will turn chilly overnight in Devon and Cornwall, and temperatures will fall to 8C (46F).
New style
Leave those raincoats at home. Sunny spells will bring unseasonably mild temperatures of 18C (46F) to London and the South East. It will be a dry day, with gentle breezes at Blackpool for the Conservative Party conference, which you can see live on BBC Two. If I stand in front of the map like this you can’t even see Stornoway.
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
36-month car lease
on contract hire for
£359.99 plus VAT pm
12 months for the price of 11 and a 5% discount.
Offer ends 31/11/09
The UK's leading alternative to showroom finance.
Finance packages tailored to your needs.
Minimum loan of £15,000
Car Insurance
c£100,000 + car, bonus & bens
Lord Search & Selection
Midlands
Competitive salary + NHS pens
The Council for Healthcare Regulatory Excellence (CHRE)
London
Not Specified
The Sheppard Trust
London
£31,842 – £38,378pa
Charity Commision
London, Liverpool or Taunton
Moments from Battersea Park.
For sale with Winkworth.
See your free Experian credit report beforehand
Book now & save over £100pp.
11 cool resorts, lowest prices... Early Booking offers 15 Nov.
20% off selected Azores holidays taken in October with Sunvil Discovery
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
World Class Golf, Spa and preferential Beach Club. Private estate overlooking West Coast
Villas from £275 per night inclusive of Golf
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.