Vote for your Favourite Beauty Products
IF YOUR home is cluttered because you cannot bring yourself to throw anything away, do not worry. This attachment to the things we own is fundamental to our survival, according to a team of economists.
The observation that the things we own are more valuable to us than to other people simply because they are ours is widely acknowledged by economists, who call it the “endowment effect”. This holds that people demand more money to give up an object than they are willing to spend to acquire it, and explains why most of us would not swap our favourite sweater, for example, with something of equal value.
Economists are interested in and puzzled by the endowment theory because it goes against classical economic theory of people behaving entirely rationally where money is concerned.
Now, three economics professors think that they have found a Darwinian explanation for why it exists.
According to Steffen Huck, of University College London, Georg Kirchsteiger, of the University Libre de Bruxelles, and Jorg Oechssler, of the University of Heidelberg, our emo- tional attachment to our possessions is “hard-wired” into our brains to help us to survive.
They cite an experiment in which every other student in a class was given a mug bearing their university’s logo. Students who had been given mugs could then sell them to those who had not received one.
They found that sellers demanded much more for the mugs than buyers were willing to pay. In other words, owners seemed to like the mugs more than buyers who did not have one, demonstrating a near- instantaneous endowment effect.
Professor Huck and his colleagues also devised mathematical equations to demonstrate that the downside of having too much of whatever it is you own, be it corn, meat or mugs, is always less significant than the considerable upside of being able to secure a good deal in any bargaining operation.
“From an evolutionary viewpoint, if you can get more of something that’s good for you, such as food, you will be healthier and better off and have more children,” Professor Huck said.
In a hunter-gatherer environment, where people have to swap meat against, say, berries to get a balanced diet, it is advantageous to like the food to which one has immediate access more than what might be reasonable from a purely nutritional view. This is because a preference for the food we already have strengthens our resolve when we are bargaining for other goods, enabling us, on average, to make better deals.
Feigning such a preference is not nearly as effective, the professors say. It follows that those who make better deals end up with more and better resources and are more likely to survive than those who do not, they argue in the Royal Economic Society’s Economic Journal, published today.
“Individuals with a strictly positive endowment effect will never die out in the long run,” the professors say. “An alternative evolutionary explanation for the endowment effect is that if one learns to like what one has, one may spend less costly resources to acquire other goods.”
So next time your partner nags you to clear out the attic, tell them you cannot help it — it is merely Mother Nature at work and you are busy ensuring the survival of the species.
Industry sectors news at a glance. Interactive heatmap, video and podcast
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
In this special section we explore a different way to enjoy Las Vegas
An island of beauty and contrast, this unspoilt Mediterranean isle is the perfect holiday destination
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
2010
£110,950
Oakham
2010
£109,390
Derby
The best policy at the
best price
Be Wiser Insurance
2009
£24,995
Circa £4k pa
Sentinel
Basingstoke, London
C.200K PA+PERF. RELATED PAY
Wandsworth Borough Council
London
Competitive
MERC Partners
Ireland
£32,000 - £35,000 per annum
Cheltenham Festivals
Cheltenham
Enjoy an exquisite location at the foot of Diamond Head in a traditional Hawaiian beach house lifestyle.
£6,593,400 GBP
Award-winning riverside development, SW11.
Luxury apartments for sale from £350,000.
Find out more about our luxurious apartments and houses for sale in the heart of Sussex.
-30% off key ready properties in Cyprus with guaranteed fast and easy finance. Prices from 89,000 Euros!
Includes flights, private transfers and 9 nights’ accommodation with FREE breakfast and room upgrade in KL
For the best Mediterranean, Caribbean & Last Minute cruise deals visit IgluCruise now.
Cruise from only £59 per night!
£200 discount per couple on all packages for completed stays between 7th April-20th June 2010.
Chef, maid & babysitter easily arranged. Book with the specialists.
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Milkround
Copyright 2010 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.