Download 'Too Hot', an exclusive Specials track from iTunes
King’s College hospital NHS Trust in London introduced the reward scheme after surveys raised concerns that nurses were not being nice enough to the sick.
One common complaint was that nurses almost ignored the patient and chatted about the person’s condition as if he or she were not present.
In recent years there have been growing concerns about nurses who are “too posh to wash” and prefer to spend their time on administrative and technical tasks rather than basic care.
Two years ago a resolution at the annual congress of the Royal College of Nursing proposed that nurses were now “too clever to care” and suggested that the compassionate part of their job should be delegated to healthcare assistants. The provocative motion was a reference to nurses increasingly concentrating on technical duties.
The new motivational scheme originated in a Seattle fish market, where it was used to boost sales. Trusts are introducing new initiatives to improve their “customer services” because, under government reforms, hospitals now need to compete for patients.
Matrons at King’s College hospital hand special thank-you cards to nurses who are seen smiling at patients or relatives, chatting with patients, having a positive attitude or doing something to make someone’s day better.
The thank-you cards are then entered in a draw and nurses whose cards are picked out are entitled to free coffee and biscuits at the hospital cafe.
Selina Truman, head of nursing in general medicine at the trust, said: “When our patient survey and complaints came through, we could see that the attitude of some of the nurses was not as positive as it might be. Patients said nurses did not spend enough time with them. We felt that the way in which nurses engaged with patients could be better.
“This scheme is very motivating because matrons and ward sisters praise the nurses directly. It has put patients back at the centre of our work.”
Truman added that although staff were initially cautious about how the scheme would work, they had enjoyed receiving the praise and the treat.
However, an editorial in Nursing Times magazine said nurses did not need bribes to be helpful and pleasant to patients. It said: “Excessive workloads and paperwork prevent nurses from spending time with their patients and caring for them properly. This is a fundamental problem that can never be rectified with a hot drink and a biscuit, or other such imports from industry.”
Katherine Murphy, of The Patients Association, said: “Good patient care should be part and parcel of the job of nursing, not an add-on.”
Win a luxury weekend to Newcastle and its neighbour Gateshead, find out more here
Risk, resilience and embracing new technology
Industry sectors news at a glance. Interactive heatmap, video and podcast
Discover the power of collective thinking. Submit a solution and be in with a chance to win a Media Hub Home Entertainment System
The inside track on current trends in the charity, not for profit and social enterprise sectors
Everything the Business Traveller needs to know to make a better trip
Make the most of the summer and enter our fabulous photographic competition, you could win a £5000 holiday
Corsica is an island of beauty and contrast, an ideal holiday destination
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
The clever way to lease a new car is with Car leasing made simple™
2009
per month on 36-month
Personal Contract Hire (PCH)
2008
42850
Car Insurance
£24,250 - £30,346
MI5
London
£60,000
The Environment Agency
Bristol
Up to £90K
Boots
Midlands
OTE £85k
Credit Protection Association
Nationwide Opportunities
Completely London
Luxury Condo's in Manhattan with NYC views
The best new homes in Wimbledon?
Nationwide
Fabulous Cruise And Cruise & Stay Offers Including Virgin Atlantic Flights Prices Start From Only £699pp!
Last Minute Cruise And Cruise & Stay Offers. Med From £499pp, Caribbean From £699pp!
5 star quality at a 3 star price.
8 fabulous Canadian cities ...you won’t find cheaper
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Property Finder | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.