David Charter, Europe Correspondent and David Sanderson
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It was the reality show to end all reality shows.
The Dutch Prime Minister had said that he feared for his country’s reputation after The Big Donor Show promised to force three patients to compete for a terminally ill woman’s kidney.
In the end, after international condemnation and 45 tense prime-time minutes in which “Lisa” agonised in front of a live studio audience over whether Esther-Claire, Vincent or Charlotte would receive her kidney, the lights went up and it was revealed as a hoax.
“We are not giving away a kidney here, that is going too far even for us,” Patrick Lodiers, the presenter, announced. Turning to the contestants, he added: “They are not actors, they are real kidney patients and their stories were deadly serious.”
The three contestants were genuine sufferers of kidney failure, on the Netherlands’ four-year waiting list for a new organ. Lisa was revealed to be an actress who had a friend who died waiting for a transplant. All agreed to go along with a programme that the makers insisted was to raise awareness of a genuine medical issue, while its detractors suspected it was simply an exercise to revive a flagging channel’s ratings.
But far from having the last laugh, Endemol, the creators of Big Brother and the originators of The Big Donor Show, came in for even more criticism from a patients’ group after the stunt was revealed.
Tim Statham, chief executive of Britain’s National Kidney Federation, said it was an appalling idea that struck a new broadcasting low.
He said that potential donors would have been deterred from agreeing to give up their organs voluntarily because of the crass commercialism shown by the makers.
Mr Statham, who represents 20,000 patients in the UK, said: “I hope Endemol go bankrupt for their disturbing actions.” He added: “These people should realise that if you have kidney failure you will eventually die. The only thing that can temporarily save you is dialysis or a kidney donation. To actually play games with people’s hopes is appalling.”
At the conclusion of the one-off show, one of the contestants, Esther-Claire, 36, said that she wanted the programme to be a wake-up call to stimulate debate about organ donation.
The hoax divided opinion in the Netherlands, where the Cabinet had rejected calls from some MPs to ban the programme, saying that would amount to censorship.
Joop Atsma, a Christian Democrat MP who had called for the Government to stop the show, said that he still found the whole thing tasteless. But Ronald Plasterk, the Culture Minister, who this week called the programme “inappropriate and unethical because of the contest element”, praised the hoax as “a fabulous stunt”.
He added that the television station BNN had chosen an intelligent way to demand attention for the donor shortage in the Netherlands.
About 200 people every year die in the Netherlands waiting for a transplant and more than 1,000 are on the list.
Caroline Klingers, a kidney patient who was watching the show at the Kidney Patients Organisation headquarters in Bussum, the Netherlands, said: “I thought it was brilliant, really. I know these transplant doctors, and I thought they’ll never go and actually do it. But it was good for the publicity and there are no losers.”
Speaking at a press conference after the broadcast, Laurens Drillich, director of BNN, said: “We worked on this stunt for a year but we never thought it would be such a runaway success. We received a lot of international attention for a problem that does really exist.”
Programmed for trouble
— Last October Five broadcast Birth Night Live, produced by Endemol, showing a birth live. Midwives and parents’ charities accused the company of turning childbirth into a spectacle for ratings
— In June 2004 Hertfordshire Police investigated a drunken brawl between contestants on Big Brother. After the production company stoked up tensions between housemates, one of them had to be removed for everyone’s safety
— Brainteaser, a Five late-night phone-in produced by a subsidiary of Endemol, featured winning contestants whose names had been made up. A member of the production team went on air as a winning contestant
— Celebrity Big Brother was roundly criticised this year after the Bollywood star Shilpa Shetty was allegedly racially abused by other members of the house. More than 40,000 viewers complained
Source: Times database
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Well glad the programme was a hoax, but still not entirely convinced about this. Yes people will talk that organ donation shortage is a serious problem, but as for actually doing anything about this probably a few tut tuts thats a shame but nothing will be done about it.
No solutions will be found until either stem cells or embryos can successfully be used or use death penalty prisoners like in china, both have some ethical problems.
Alan, Paisley,
I have watched the show only partly and I think it's one of the best ways to draw the attention to this very important issue. Sofar it has worked in terms of publicity all over the world and I sincerely hope this will result in even more donors. Actually, I'm quite proud BNN had the nerve to present this show.
Els, Dalen, The Netherlands
Elmer (from Oxford). You can watch the whole show at
http://player.omroep.nl/?aflID=4704016 or via www.bnn.nl.
It's all in Dutch though.
And indeed, it was a brilliant idea!!!
Lianne, Spijkenisse, Netherlands
Sir,
Ah the Dutch, liberal shocktroopers of our freedoms, ever ready to push the boundaries of freedom, no matter what the circumstances.
A worthy cause indeed, but I have to admit that I was more in shock, but I do hope that I will remember the reason and not this crazy act.
SC, London, United Kingdom
The fact that everyone all over the world is talking about it proves that it worked! They were talking about it before, and they are talking about it now. It's the brilliance of it, kidney transplants is receiving major attention from politicians to ordinary people. People may not agree with the show, whether it's a hoax or not but that's not the point. They are TALKING about it, that's what they have achieved.
Alex, Stevenage, UK
Brilliant!!! My sincere compliments to the Dutch producers! Now they've reached what they wanted. International publicity for organdonation. Is it possible to broadcast the show on the UK television?
Elmer, Oxford, UK
TimesOnline, did Mr. Statham respond before or after it was revealed we are dealing with a hoax?
I certainly hope it was before. If not, then he is a pathetic little man with no interest in actual facts who should really start thinking whether he is the right person to represent 20,000 UK patients.
As for the show; whether you are disgusted by it or not, you have to admit that is was a success. Look at the result: All over the world people are talking about organ donation.
By the way, did you know that in the time you read this article and my response, you could have filled out a form and be a donor by know?
Marc, Zeist, NL
Maybe it's also a good idea to tell this.
Bart de graaf ,the founderer of BNN suffered a kidney disease for over almost 30 years.
He died 5 years ago.( wendy already mentioned it )
That was a reason for BNN to get attention to get more donors in the netherlands.
And because of all the publicity about the show inside the netherlands and other countrys...They succeeded to get attention!!
Ever seen Bart doing his TV programms?
He never was to shy to shock others!!!
Dutch Governement only shouts out loud when a programm like this will be broadcasted.
I hope they will shout out loud next time to convince people to carry a donorcard.
lizzy, Eindhoven, Netherlands
What suprised me in the foreign press that there was no research done in the background of BNN and the presenter Patrick Lodiers. Lodiers is widely appreciated for making human interest programs. The above discussion is more about Endemol than the issue of donors. The dutch government has done nothing in the last years to get more donors, this programm was necassery to wake them up.
Frits, Dordrecht, Netherlands
"The hoax divided opinion in the Netherlands . . ."
Not really true. On the website of the Telegraaf newspaper, for example, there are over 500 comments in so far, and they are overwhelmingly positive about the programme.
Bart, Rotterdam,
The reactions show the hypocrisy of many, many people. I've got a healthy body, and I know my organs could be used to save several people, so I carry a donor card with me. I hope my death, whenever it comes, will be a lifesaver for some people.
When I talk to other people, they admit to never have thought about becoming a donor, not wanting to think about it al , not knowing how to become a donor and not wanting to know it. But when they would need a transplant organ, they would be happy to use other people's organs.
Politicians and doctors and media people cry out because of the shamelessness and exploitation of the Great Donor Show. According to them, it is tasteless, just for the ratings, just for the money, etc etc... Well, this BNN has done a lot of tasteless things, but they don't really care about ratings or money. Their founder died because of his kidney program. They fooled a large audience and now that audience is sour.
Instead, better become an organ donor!
Now!
Wendy, Limburg, The Netherlands
Love it or loathe it, the message was clear and it certainy stirred up the discussion about donorship. Even the above mentioned Culture Minister, Plasterk, decided to become a donor after this program revealed its true intentions.
W.G., Meppel, The Netherlands
Well even if it was a bad-taste hoax, it certainly will have got people talking about organ donation. Maybe it persuaded a few people to think very seriously about organ donation and whether they would be willing to give someone else the chance of life.
Steph, London,
it is a hoax
Frank, Houten, Netherlands
Typical dutch and briliant set up, respect!
stephan, Rotterdam, The Netherlands