Claim your free 2010 double sided wall chart
Clearly dissatisfied with the findings of countless annual surveys, targets and inspections, audit-hungry hospital managers in the West Country have hit upon what they believe is a more accurate indicator: chocolate.
Bemused staff have been instructed to complete a “chocolate audit” of gifts that they have received from grateful patients — from boxes of Milk Tray and bottles of wine to cards and flowers.
Every time a nurse receives a present — a “gesture of gratitude” — they are now required to fill out a form stating what it is, who it is from, and how much it is worth. While managers at Royal Cornwall Hospital NHS Trust claim that the audit provides a good picture of patient satisfaction, the move has been criticised by staff representatives and health watchdogs for increasing the burden on overworked staff.
Managers said that the “gestures of gratitude” count is already helping to refine hospital care. Records in 2004-05 for the trust’s three acute hospitals — in Treliske, Penzance and Hayle — reveal that there were 8,000 gestures of gratitude, including gifts and letters. There were, however, 316 complaints.
“Keeping records of how many boxes of chocolates and thank you cards we get might seem trivial and a waste of time,” a spokesperson said.
“But such gestures are a good way of measuring patient satisfaction and receiving feedback. We also carry out patient surveys.
“It’s important staff know their efforts are appreciated by the public, and it doesn’t take very long to carry out.”
But the scheme, which is also up and running at Derriford Hospital, a part of Plymouth Hospitals NHS Trust, has not been universally welcomed. Jono Broad, of North Devon Patient and Public Involvement Forum, described the measure, at a trust that is £8 million in debt and facing 300 redundancies, as “management madness in the extreme”.
”If the staff don’t fill out the forms recording the gifts they get into trouble with management,” he said.
“They have to record how much the gift is worth, who it came from and then it’s all shoved in a cupboard.”
Nursing leaders also dismissed the idea. Howard Catton, head of policy at the Royal College of Nursing, said that keeping a log of gifts was “about as useful as a chocolate teapot”. “The process of auditing performance in a hospital is crucial but trying to do so by counting biscuits is completely useless,” he said.
A spokesman for Unison, the public sector trade union, described registering gifts as an unfathomable waste of time.
She said: “Nurses need to spend all their available time with patients, carrying out their duties. Visit any hospital and you will see nurses rushing around with enough to do.
“They work exceptionally hard and that is the true measure of performance, not who decides to give them a box of Maltesers.”
BELT-TIGHTENING
ROYAL CORNWALL HOSPITALS NHS TRUST
£8 million in debt at end of past financial year
Set to cut 300 of its 5,000 staff
PLYMOUTH HOSPITALS NHS TRUST
Needs to make savings of £22 million over coming years
Set to lose 200 jobs
Health chiefs say most cuts will be in “natural wastage” such as voluntary redundancies
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
In this special section we explore new food trends to help improve your dinner party and impress guests
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
1998
£47,955
2004
£56,950
Essex
Check your free Experian credit report before applying
Car Insurance
c. £70,000
The Duke of Edinburgh’s Award
Windsor
Competitive
Hickman and Rose
London
Southwark County Council
£100,000
Home Office
Liverpool
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
Book now for Free Stateroom Upgrades, Free parking at Southampton & Free Onboard Spend!
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
Wintersun - inspiration for your winter holiday
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2010 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.