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GOOGLE, which spent $1.65 billion (£890 million) buying YouTube last month, is seeking to persuade some of the world’s biggest media companies to supply their content through the video website.
Launched in February 2005 from a garage in San Mateo, California, within months the YouTube website was showing 30 million videos a day and had grown from a staff of 3 to 60. It is now has more than 70 million visitors each month, with around 100 million videos viewed every day.
Despite its phenomenal growth, however, it faces a number of potentially crippling lawsuits from traditional media companies which view YouTube as a rookie operation that posts their news footage and videos on the site, often without permission.
In an effort to stave off legal action and to become the dominant player in distributing video on the internet, Google is now talking to media companies about tie-ups. Senior executives, including Eric Schmidt, the chief executive, are believed to have had talks with CBS, Viacom, Time Warner, NBC Universal and News Corp.
Warner Music, Universal Music and Sony BMG have agreed to supply some content through YouTube in exchange for licencing fees and a share of ad revenues.
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