Download 'Too Hot', an exclusive Specials track from iTunes
The Supreme Court ordered the US soft drinks maker, along with its rival PepsiCo, to supply details of the chemical composition and ingredients of their products after a study released this week claimed that they contained unacceptable levels of insecticides.
Justice S. B. Sinha and Justice Dalveer Bhandari directed the companies to file their replies within four weeks, the Press Trust of India reported. “If they don’t comply, then the court has the authority to suspend sales,” Shreyas Patel, a lawyer at Fox Mandal Little, India’s oldest law firm, said. “But no one is going to give away a 120-year-old secret, especially in a country like India. Someone would go and make it themselves.”
Coca-Cola’s original recipe, according to company policy, is kept in a bank vault in Atlanta where only two executives — banned from travelling on the same aircraft — know it.
The court order followed the release of a report by the Centre for Science and Environment, a non-government body, which contended that 11 brands sold by the two soft drinks makers contained high levels of pesticide residues. The organisation said that samples from 12 states showed that Pepsi products contained 30 times more pesticides than in 2003, when a similar study was conducted. Coke samples had 25 times the amount of pesticides as three years ago.
The report, published on Wednesday, caused a row in India’s lower house, where MPs from across the political spectrum brandished its findings as reason enough to ban the sale of Coca-Cola and Pepsi. “These companies are playing with the lives of millions and we can’t ignore such warnings any more,” said Vijay Kumar Malhotra, from the main opposition Bharatiya Janata Party, which staged a walkout over the issue .
It is not the first time Coca-Cola and Pepsi have found themselves mired in controversy in India. They are regular whipping boys for politicians who regard Western food products as a threat to Indian heritage, although sceptics suggest that their opposition has more to do with the companies’ virtual monopoly of the market than genuinely held feelings of cultural protectionism.
The US companies joined forces through the Indian Soft Drink Manufacturers’ Association to reject the findings of the study. “Consumer safety is paramount to us,” they said. “The soft drinks manufactured in India comply with stringent international norms and all applicable national regulations.”
The Bureau of Indian Standards, the highest government body to maintain product quality certification, has set a pesticide standard for bottled water but not for soft drinks.
In 2003, at the time of the last report, pesticide claims provoked a backlash. Schools banned colas, and fruit juice sales boomed as yoga gurus reminded people of the value of healthy drinking. Coca-Cola’s sales dropped by as much as 11 per cent in the subsequent financial quarter.
Win a luxury weekend to Newcastle and its neighbour Gateshead, find out more here
Risk, resilience and embracing new technology
Industry sectors news at a glance. Interactive heatmap, video and podcast
Discover the power of collective thinking. Submit a solution and be in with a chance to win a Media Hub Home Entertainment System
The inside track on current trends in the charity, not for profit and social enterprise sectors
Everything the Business Traveller needs to know to make a better trip
Make the most of the summer and enter our fabulous photographic competition, you could win a £5000 holiday
Corsica is an island of beauty and contrast, an ideal holiday destination
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
The clever way to lease a new car is with Car leasing made simple™
2009
per month on 36-month
Personal Contract Hire (PCH)
2008
42850
Car Insurance
£24,250 - £30,346
MI5
London
£60,000
The Environment Agency
Bristol
Up to £90K
Boots
Midlands
OTE £85k
Credit Protection Association
Nationwide Opportunities
Completely London
Luxury Condo's in Manhattan with NYC views
The best new homes in Wimbledon?
Nationwide
Fabulous Cruise And Cruise & Stay Offers Including Virgin Atlantic Flights Prices Start From Only £699pp!
Last Minute Cruise And Cruise & Stay Offers. Med From £499pp, Caribbean From £699pp!
5 star quality at a 3 star price.
8 fabulous Canadian cities ...you won’t find cheaper
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Property Finder | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.